Smart-Hub

JANUARY 16, 2024

Advertisers can target exactly those customers who are most likely to convert, and on programmatic platforms, this process happens automatically; Flexibility. Since advertising algorithms allow for collecting data and making real-time decisions, it gets much easier for media buyers to adjust their strategies.

Ad Exchange 49

Ad Exchange Advertising Media Machine Learning 49

InMobi

DECEMBER 24, 2014

Marketers need to adapt the length of the video ad to the target platform. Go beyond basic targeting for improved ad performance Targeting is crucial. Go beyond demographic targeting to drive campaign performance. For ad types, there are in-stream, in-banner and interstitial ads.

Video Ads 52

Video Ads Geo targeting Click Through Rate Banner 52

Clearcode

SEPTEMBER 11, 2023

With a DSP, advertisers can buy: Display ads: These are banners and interactive ads that appear on websites and apps. Provide companies with more control over their data and the media-buying process. The campaign tracker is the component responsible for collecting data on campaign performance.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

MNTN

NOVEMBER 22, 2022

Create Performance Targets. For your performance marketing campaigns to succeed, you need to set performance targets. Key performance indicators (KPIs) are measurable metrics you can set for each campaign that will tell you whether you’ve succeeded in your goals. Social Media Marketing.

Marketing 52

Marketing Conversion Rate Native Advertising ROI 52

MNTN

JUNE 11, 2024

Learn more about performance marketing vs brand marketing. Performance Marketing vs Digital Marketing Digital marketing encompasses all online marketing activities, including SEO, content marketing, and social media. Performance marketing is simply a branch on the tree of digital marketing.

Marketing 52

Marketing CPA Brand Awareness Conversion Rate 52

MNTN

JANUARY 13, 2023

Create Performance Targets. How will you decide if your performance marketing campaign was a success? Creating targets, or goals, helps you measure your successes and learn from your failures. Social Media Marketing. This can include banner ads, photo ads, and video ads. . Native Advertising.

Advertising 52

Advertising CPA Marketing Brand Awareness 52

MNTN

FEBRUARY 13, 2025

Programmatic Display Advertising Programmatic advertising , like banner ads, is placed in designated spots on websites, apps and social media platforms. To place these ads, you can go through a publisher who then places highly targeted ads based on their own audience data. Your target audience wont be in just one place.

Marketing 59

Marketing ROI Brand Awareness Conversion Rate 59