Single Grain

JULY 19, 2019

Everyone’s on social media. The number of social media users worldwide is 3.484 billion , up 9% year over year. That’s an awful lot of social media users. Almost every brand is on one or more social networks running marketing campaigns, which means that social media advertising spend in the U.S. YouTube has 1.9

Media 106

Media Banner Brand Awareness Pop-Up 106

illumin

OCTOBER 24, 2024

Social Media Advertising Platforms such as LinkedIn, Twitter, and Facebook offer targeted advertising options. Social media ads can be tailored to reach specific industries, job roles, and company sizes. Advertising for these events can include digital promotions, sponsorships, and traditional media.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Banner Flow

DECEMBER 16, 2021

The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. According to GWI’s Social Media Report , 95% of people online use social sites and apps. What will our social media ad trends guide cover?

Media 98

Media Advertising ROI Entertainment 98

illumin

OCTOBER 24, 2024

Social Media Advertising Platforms such as LinkedIn, Twitter, and Facebook offer targeted advertising options. Social media ads can be tailored to reach specific industries, job roles, and company sizes. Advertising for these events can include digital promotions, sponsorships, and traditional media.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

illumin

SEPTEMBER 19, 2024

With programmatic advertising, brands can place ads in relevant channels and target the appropriate audiences for better results and improved ROI. Some must-know programmatic terms are: Demand-side platforms (DSP): Platforms that let media buyers automate and optimize digital ad space purchasing.

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

Banner Flow

DECEMBER 7, 2020

While 2020 didn’t pan out the way most digital marketers envisioned, social media advertising has experienced an unprecedented increase. A Datareportal study , in association with We Are Social and Hootsuite, revealed that this traffic surge unsurprisingly also translates to social media growth. Indeed, users now total 3.96

Media 98

Media Advertising Pop-Up Clickbait 98

Martech Series

FEBRUARY 2, 2023

In 2022, LATAM and its media agency Matterkind worked with SeenThis to increase its video reach and hit performance and cost efficiency goals. Previously, the airline’s high-quality video content was limited to expensive video inventory placements, while display campaigns used static banners. That is truly amazing.”

Banner 85

Banner Video Ads CPM ROI 85

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 Let’s begin! billion USD. Techjury ) U.S. Billion by 2028.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Basis

FEBRUARY 15, 2023

2022 was a rocky year for social media. All this has led to a great deal of media hyperbole around the so-called demise of social media in recent months. But as Mark Twain may have tweeted were he around today: “The reports of social media’s death are greatly exaggerated.” Fortunately, we’re here to help.

Media 93

Media Advertising Shipping Banner 93

Martech

MAY 15, 2024

Dig deeper: A practical guide to building a marketing technology stack Identify areas for quick wins It can take years to see the full impact and ROI benefits of many martech tools. Instead of using separate tools for each function within your social media strategy (social listening, content scheduling, reporting, etc.),

MarTech 109

MarTech ROI Machine Learning Banner 109

Single Grain

JULY 31, 2019

Google Ads, Facebook and Unity (in Europe, the Middle East and Africa) are the top 3 mobile advertising channels in terms of ROI. Forget just banner ads – mobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications , click-to-call ads and in-app interstitials.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

Single Grain

OCTOBER 7, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. 5) Social Media Marketing. 10) Call to Action.

Marketing 102

Marketing SEO Banner Conversion 102

Single Grain

JULY 12, 2019

But if you do it right, the ROI is there. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Make sure you have a system in place to determine your ROI and know that your investment might take a while to show the returns you’re looking for.

ROI 102

ROI Banner Audience SEO 102

Single Grain

SEPTEMBER 13, 2019

83% of marketers claimed to have gotten a good ROI from video. 83% of marketers claimed to have gotten a good ROI from video. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Social Media. Get A Free Consultation. Branded Website.

Marketing 112

Marketing SEO Conversion Rate Banner 112

Single Grain

SEPTEMBER 10, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. MeetEdgar – social media post scheduler.

Marketing 112

Marketing A/B Testing SEO Banner 112

Single Grain

JULY 9, 2019

Check out these stats on video : 53% of consumers engage with a brand after viewing a video on social media. 93% of businesses say they've gotten a new customer thanks to a video on social media. 63% of marketers say that video gets the best ROI from social media marketing above all other types of content. Key Takeaways.

Banner 111

Banner Audience Retargeting Marketing 111

Martech

MARCH 16, 2023

Website visitors should easily understand the cookie banner when asking for consent to track cookies. Moreover, the cookie banner should match the look and feel of the brand’s website and be easy to use. Work with your legal and UX/UI teams to identify appropriate solutions for the changing ecosystem. Get MarTech! In your inbox.

Marketing 98

Marketing Cookies Banner Conversion 98

Martech Series

AUGUST 4, 2022

For publishers, labels, and studios, Digitalage has built the tools and workflows with cutting-edge content protection and DRM solutions under the banner OOVE. A media custodian, as part of the agreement, will disburse the media for its particular usage. Fans will be able to participate in these new content economies.”

Entertainment 91

Entertainment Banner MarTech ROI 91

Adtelligent

JULY 19, 2022

According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it. Display advertising often called “banner advertising” is a type of targeted advertising using such visuals as images, video, and text.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Single Grain

SEPTEMBER 12, 2019

How to Become a Social Media Marketing Influencer. If you’re feeling overwhelmed, it’s time to experiment with fresh ideas – like influencer marketing – that can boost your marketing ROI and bottom line. 89% of marketers say that ROI from influencer marketing is comparable to or better than other marketing channels.

Marketing 101

Marketing ROI Audience SEO 101

Single Grain

SEPTEMBER 19, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. But if your company is more focused on the budget than the ROI, then I’d say to earmark 10-20% of revenue for marketing. ROI isn’t just about revenue, though. Get A Free Consultation.

Marketing 84

Marketing ROI SEO Banner 84

Banner Flow

APRIL 28, 2022

Achieving marketing excellence for a brand now demands the involvement of social media advertising. billion social media users in January 2022 – equating to 58.4% Therefore, it’s little wonder that worldwide social media ad spend is set to hit $173,988 million in 2022, according to Statista figures. Greater ROI .

Advertising 52

Advertising Media ROI Brand Awareness 52

Martech

AUGUST 18, 2021

Your brand is a valuable financial asset that can be damaged in an increasing myriad of ways,” said Kristoffer Belau, SVP Digital Media at MediaMonks, a digital production company. But those banner ads at The New York Times and Wall Street Journal simply showed clouds against a blue-sky background. Keyword blocking is a crude tool.

Ad Server 134

Ad Server Impressions Ad Exchange Banner 134

InMobi

FEBRUARY 22, 2022

In 2021, retail media took the marketing and advertising world by storm – eMarketer’s latest forecast predicts advertising spend will reach over $50 Billion by 2023 – and will continue to be a source of innovation and growth for years to come. This is where video comes in.

Retail 52

Retail Media Demand Side Platform Fill rate 52

MNTN

MARCH 6, 2025

Unlike the spray-and-pray approach of linear television , OTT brings advanced targeting, real-time insights, and ROI you can actually measure. No waiting weeks for post-campaign reportsOTT allows for instant optimizations to maximize ROI. Align Creative with the Viewing Experience OTT is not synonymous with social media.

Advertising 52

Advertising Audience Impressions Retargeting 52

Banner Flow

APRIL 25, 2022

The best social media campaigns are those that stay with you long after you’ve scrolled beyond the advert. However, the best social media examples consist of several elements easily transferred to your own creative campaigns. What is a social media campaign? What social media campaigns are featured? Buzzfeed “Tasty”.

Media 52

Media Advertising Audience Food 52

Single Grain

JULY 19, 2019

As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Get A Free Consultation.

Marketing 111

Marketing SEO Machine Learning Banner 111

Banner Flow

DECEMBER 16, 2021

The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. According to GWI’s Social Media Report , 95% of people online use social sites and apps. What will our social media ad trends guide cover?

Media 52

Media Advertising ROI Entertainment 52

Single Grain

SEPTEMBER 5, 2019

Are you splashing the cash on advertising campaigns, only to suffer with a low ROI? class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. It can also help Facebook optimize your ad campaigns to maximize your ROI based on your specific goals.

Retargeting 110

Retargeting Conversion Audience Banner 110

Single Grain

JULY 19, 2019

As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Get A Free Consultation.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

OCTOBER 14, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Nike saw a 1,400% surge in social media activity and earned $6 billion in sales. All You Need to Know About the ROI of Influencer Marketing [infographic]. Get A Free Consultation.

Marketing 109

Marketing Fashion Banner Audience 109

Martech

DECEMBER 12, 2022

Here are five expert tips to help you optimize for the highest performance and maximize your display ads’ ROI in the upcoming year. For example, if your audience is predominantly mobile, use the top-performing mobile banner sizes when designing your ads and consider rich media or animated ads to draw attention.

A/B Testing 107

A/B Testing Conversion Audience ROI 107

MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

Monetize More

NOVEMBER 24, 2022

These users get bombarded by messages, news events, and social media on a daily basis – all very distracting. Since the last 5 years, when Google changed their mobile ad types policies and removed restrictions to place 300×250 units above the fold, this medium rectangle has been the most used banner size.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Banner Flow

APRIL 1, 2022

The power of social media goes beyond brands selling to consumers. B2B social media advertising is a growing industry, with more companies tapping into the latest social media advertising trends for 2022 to reach relevant decision makers. . What will we cover in this guide to social media advertising strategies for B2B?

Media 52

Media Advertising A/B Testing Conversion 52

Banner Flow

DECEMBER 7, 2020

Then check out our 2022 social media advertising trend report now! While 2020 didn’t pan out the way most digital marketers envisioned, social media advertising has experienced an unprecedented increase. The research shows that more than half of the global population now uses social media. Indeed, users now total 3.96

Media 52

Media Advertising Pop-Up Clickbait 52

Martech

OCTOBER 30, 2023

First, the inaugural banner ad appeared on HotWired.com on October 27, featuring an AT&T advertisement. The advent of social media was a game-changer. Dig deeper: The ROI of personalized experiences: Audience measurements Orchestrating personalized experiences end-to-end across touchpoints also improves customer journeys.

Conversion Rate 122

Conversion Rate Cookies A/B Testing MarTech 122