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Why Social Media Isn’t Working for Ad Agency New Business

Fuel Lines

. If your agency’s social media participation isn’t developing new business leads, it’s important to know why. . 70% of marketers report that social media marketing delivers poor or average return on investment. From my experience, most agencies finally got on board with social media in 2010.

Agency 269
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AI-powered martech news and releases: January 9

Martech

Dappier announced the availability of AskAI banner ad deployment. This feature allows digital publishers to integrate a conversational AI answer engine within banner ads. The platform combines first-party audiences with creative and media in a single workflow. BrandRep launched an AI-powered keyword generator.

MarTech 113
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How to Use Social Media to Substantially Improve Your SEO

Single Grain

In our modern world, social media is now one of the first places where many customers are interacting with businesses. But what is truly interesting to note is that social media now has a strong influence on consumer search behavior, too – and some platforms are turning into veritable search engines themselves. Get A Free Consultation.

SEO 100
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Essential WordPress SEO Plugins: The Marketer’s Toolkit

Single Grain

Although there are some tweaks you can make to improve this situation from within the WordPress Dashboard (such as updating your permalinks and ensuring that search engine visibility is turned on), you’re going to want to install some SEO plugins to help with these issues as well. 12 Reasons Your SEO Strategy Is Failing.

SEO 101
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The Only 4 Roles Your SEO Team Needs

Single Grain

You know you need to invest in SEO, but you’re just one person. Most companies figure out pretty quickly that proper SEO requires a team of professionals – each with different areas of expertise – working together to improve organic search visibility. The 4 Core Competencies of an SEO Team. 1) SEO Team Lead.

SEO 97
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Beginner’s Guide to Discovering the Competition’s SEO Strategy

Single Grain

This is the reason that competitor analysis is crucial for the success of your SEO campaigns. Prioritize a set of SEO tasks that you need to perform on an ongoing basis. This guide will help you to uncover your competitors major SEO strategies so that you are able to define your plan of action and defeat them easily.

SEO 97
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12 Reasons Your SEO Strategy Is Failing

Single Grain

Here’s a newsflash for you: Your SEO strategy isn’t failing because Google’s got it out for you or because you’re suffering from some mysterious penalty. SEO changes every day because Google and the other search engines are constantly updating their algorithms. Here are some examples of outdated SEO tactics in 2019: Content Machines.

SEO 89