InMobi

APRIL 18, 2013

These trends have led the industry to push and adopt mobile media which traditionally has been reluctant to embrace new technologies. It is important for auto manufacturers to recognize this shift and set the stage with innovative and creative mobile ad campaigns.

AutoMobile 52

AutoMobile Rich Media Geo targeting Mobile Ads 52

InMobi

MAY 10, 2013

Special occasions have always played a key role in marketing consumer brands and ad marketers focus on these occasions for months as a way to capitalize and boost sales. Mobile devices present an opportunity for retailers, regardless of the type of business, to reach consumers whenever and wherever they are.

Retail 40

Retail Electronics Banner Mobile Ads 40

Ad Monsters

NOVEMBER 14, 2022

We’ve been using cookies, mobile ad IDs and identifiers to target ads to users and we realized that we needed to think beyond that box. The test stems on the premise of comparing our advanced native units to traditional banner ads and static native ads.

Machine Learning 93

Machine Learning Rich Media Cookies Header Bidding 93

InMobi

SEPTEMBER 30, 2019

For performance marketers, the best ones leverage all the best that mobile has to offer, and have a clear purpose in mind. Let’s consider a simple banner ad, for example. Originally a holdover from the desktop world, banners these days only offer reach. In the U.S., In the U.S.,

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

InMobi

AUGUST 26, 2016

It's fast becoming one of the most popular advertising channels among marketers due to: Higher engagement: Data from DG Media Mind shows the average click-through-rate (CTR) for in-stream video ads was 1.11 percent -- much higher than mobile banner ads with a CTR of 0.88

Video Ads 52

Video Ads Conversion Rate Click Through Rate Retail 52

Single Grain

JULY 17, 2023

These include: 1) Display Ads These visual ads appear on websites, mobile apps or other digital platforms. Display ads can include images, videos or interactive elements, often served within banner spaces or alongside content. Behavioral Targeting : This type of targeting focuses on user behavior and interests.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Single Grain

JUNE 5, 2023

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. Statista ) The retail industry invests the most money in digital advertising. Forbes ) 87.12

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

JUNE 20, 2023

The Importance of Mobile Commerce Mobile commerce, or m-commerce (and mcommerce), is the segment of e-commerce that involves shopping through mobile devices and has become essential these days. As mobile commerce continues to grow, businesses must adapt their strategies to stay ahead of the curve.

Advertising 52

Advertising Audience ROI Click Through Rate 52

InMobi

OCTOBER 19, 2020

We recently chatted with Nikki Gertner, Senior Product Marketing Manager at Celtra, to discuss about how retailers should approach digital advertising during the 2020 holiday shopping season and how they should be thinking about their mobile ad creatives. How can retailers make effective banners and video ads?

Retail 40

Retail Advertising Banner Entertainment 40

InMobi

JANUARY 29, 2014

It’s hard to miss the recent media buzz about NYT debuting native ads. While the public outcry has started to die down slowly, mobile advertising and native ads are clearly here to stay. I love native ads and am extremely proud of the InMobi Native Ads platform my team has created.

Banner 40

Banner Mobile Ads Brand Awareness Retail 40