InMobi

SEPTEMBER 2, 2014

Brands are looking for the best ways to include mobile in their media mix this holiday season, but smart marketers know that simply repurposing existing desktop banners will not tap into the true power of mobile to drive holiday sales. The selected product is dynamically displayed in the ad based on the users profile.

Rich Media 52

Rich Media Geo targeting Mobile Ads Retail 52

Single Grain

JULY 2, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. PPC ads around commercial intent keywords can result in good ROI. All You Need to Know About the ROI of Influencer Marketing [infographic]. 6) Improve Your Ad Quality Score.

Native Advertising 75

Native Advertising Retargeting Conversion Rate Conversion 75

InMobi

FEBRUARY 13, 2013

Due to the sheer nature of the Interstitial appearing within the flow of regular content, this type of ad captures the attention of the user more prominently than other ads. The user may close the ad to get back to the intended content. Interstitials are like the power foods of the mobile ad world.

Real Estate 40

Real Estate Banner Food Mobile Ads 40

InMobi

NOVEMBER 12, 2014

Interestingly, the exponential growth of mobile and smartphone adoption has not witnessed a corresponding increase in mobile ad spends. The amount of time spent on mobile media consumption is disproportionate to the advertising share on mobile.

Mobile Ads 52

Mobile Ads Pop-Up Rich Media Banner 52

InMobi

DECEMBER 13, 2019

There’s a reason Grand View Research predicts the in-app mobile ad market to grow by a compound annual rate of more than 19% between 2019 and 2025. What is the ROI that you are looking for?” China is now the second largest in-app programmatic ad market. Between 2017 and 2018, programmatic ad spending in China rose 102%.

Advertising 52

Advertising Banner Marketing Rich Media 52

Clearcode

SEPTEMBER 11, 2023

Who Can Benefit From Building a DSP and How AdTech Companies Advertisers and Ad Agencies Key Features of a Demand-Side Platform (DSP) Main Challenges When Building a DSP How Can You Design and Build a DSP? Examples of Clearcode-Built DSPs Kanary NEST SITO Mobile Ad Banker Case Study What Is a Demand-Side Platform (DSP)?

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Monetize More

JUNE 20, 2023

AdMob is especially attractive to game developers because of its versatile and effective ad formats, which are much more flexible than other static banner ads or pre-roll video ads. AdMob focuses on players who are not interested in-app purchases and tailors mobile game ads based on user preference.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Monetize More

SEPTEMBER 22, 2022

AdMob is especially attractive to game developers because of its versatile and effective ad formats, which are much more flexible than other static banner ads or pre-roll video ads. AdMob focuses on players who are not interested in-app purchases and tailors mobile game ads based on user preference.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Lemonads

FEBRUARY 2, 2021

So, we understand the importance of finding the best mobile ads network. This is the reason why we’ve put together an Airpush review, where we’ll go over the advantages and setbacks of partnering with this mobile network. Without further ado, let’s jump right in!

Advertising 52

Advertising Affiliates Ad network Mobile Ads 52

InMobi

DECEMBER 30, 2013

This is where business can start looking at innovative mobile marketing strategies to ride the mobile wave and improve their positions in global marketing. Programmatic Buying – The latest ad technology is geared around automated buying and selling as ad exchanges, supply side platforms and mobile ad networks reach for scale.

Marketing 52

Marketing Mobile Ads Communications Rich Media 52

InMobi

AUGUST 19, 2019

Use This Mobile User Acquisition Checklist For All of Your UA-Based Mobile Ad Campaigns. Mobile user acquisition strategies driven by through mobile ads, while effective, can quickly drain your budget if you’re not careful. Want people to be downloading your app? That’ll cost you between $1.29

Click Through Rate 52

Click Through Rate Mobile Ads Impressions Video Ads 52

SODP

JUNE 27, 2023

A demand-side platform (DSP) is a programmatic advertising platform advertisers, media buyers and agencies use to automate the process of buying ad inventory. DSPs give advertisers access to a variety of ad formats, from seamlessly integrated banner ads to immersive videos.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad network Ad Exchange 52

RevX

MARCH 31, 2022

This article will explain what mobile programmatic advertising is, how it differs from general programmatic advertising, and why you should be using it as part of your mobile ad marketing strategy. Benefits of Mobile Programmatic Advertising. The main benefits of mobile programmatic advertising are: Better User Insights.

Mobile Ads 52

Mobile Ads Demand Side Platform Non-Profit Ad Space 52

Single Grain

JUNE 5, 2023

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. Statista ) Search advertising generates the majority of both mobile and desktop revenue.

Advertising 52

Advertising Finance CPC Brand Awareness 52

InMobi

AUGUST 26, 2016

It's fast becoming one of the most popular advertising channels among marketers due to: Higher engagement: Data from DG Media Mind shows the average click-through-rate (CTR) for in-stream video ads was 1.11 percent -- much higher than mobile banner ads with a CTR of 0.88

Video Ads 52

Video Ads Conversion Rate Click Through Rate Retail 52

Monetize More

JANUARY 2, 2023

With the benefit to avoid paying up-front, apps using in-app advertising are able to successfully attract a decent to large enough user base and collect all the user data they need for detailed ad targeting. Since 2015, in-app ads have been performing 10x better than conventional banner ads, with 153% better CTR’s.

Banner 52

Banner Non-Profit Affiliates Conversion Rate 52

Single Grain

JULY 17, 2023

Multichannel ads increase efficiency and cost-effectiveness and improve targeting and personalization to help companies to achieve better ROI. These include: 1) Display Ads These visual ads appear on websites, mobile apps or other digital platforms.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Smart-Hub

DECEMBER 22, 2023

Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. This era witnessed the proliferation of banner ads and pop-ups, setting the foundation for a more interactive and engaging advertising experience.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Single Grain

JULY 18, 2023

Additionally, with the real-time feedback and analytics available, businesses can also more effectively target their desired audiences, adjust their campaigns on the fly, and potentially improve their ROI. This pillar integrates different tools and technologies to enhance campaign performance and efficiency.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Single Grain

JUNE 20, 2023

In this post, we’ll explore the latest trends, such as voice search optimization, visual search growth and augmented reality shopping, that are shaping the future of mobile marketing. Get ready to discover how you can stay ahead of the curve, captivate your audience and boost your ROI!

Advertising 52

Advertising Audience ROI Click Through Rate 52

Monetize More

MAY 9, 2023

Use Multiple Ads Sizes & Types When deciding how many ads to display on a page, make sure to consider which types work best for each page on your website. For example, if there is a lot of text content present on a page then interstitial ads may be a better option than banner ads.

A/B Testing 52

A/B Testing Machine Learning Pop-Up Click Through Rate 52

Single Grain

AUGUST 7, 2023

As the mobile landscape continues to evolve, understanding the different mobile advertising types available is essential for businesses aiming to stay ahead in a competitive market. Work With Us Importance of Ads for Mobile Devices It’s no surprise that mobile advertising is at its peak – the number of U.S.

Advertising 52

Advertising Mobile Ads Banner Video Ads 52

Single Grain

NOVEMBER 14, 2023

Lastly, if you’re planning to run ads on Facebook, make sure you optimize for mobile since: 94% of all Facebook ad spend happens on mobile. These appear at the top and bottom of the SERPs with organic listings (like Google Ads). Display ads. The average CPC for Amazon Ads is $0.97. for mobile ads.

Ad network 98

Ad network Conversion CPC CPM 98

Single Grain

JUNE 16, 2023

Note: We will discuss some of the most prominent ones, such as native ads, later in the article. Banner Ads This is one of the most common types of display online advertising. Banner ads usually appear on the top, bottom, or sides of a web page. Banner ads are available in different sizes and orientations.

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52