Ad Ops Hero

JANUARY 25, 2021

Native Advertising is form of paid advertising which blends with webpage content. You might have noticed a post with Sponsored Post, or stories with Promoted Stories, or there might a content with the tag of Recommended for You are the form of native advertising. Billion on native advertising in US market alone.

Native Advertising 52

Native Advertising Advertising Display Advertising Viewability 52

PubMatic

MARCH 27, 2023

That means improving on brand safety, as well as finding opportunities to help brands achieve such key metrics as click-through rate, video completion rate, and viewability. Of course, these placements should be where advertisers can capture user attention without interrupting the gaming or utility environment.

Click Through Rate 124

Click Through Rate Banner Fill rate Viewability 124

InMobi

MAY 14, 2014

To some extent banners did the same for the digital advertising industry (and by extension mobile advertising) in the early 2000s. Native advertising is being hailed as the latest black of the mobile advertising industry and everyone who is anyone is putting out the word on their capabilities.

Native Advertising 52

Native Advertising Advertising Banner Ad network 52

Single Grain

JUNE 13, 2023

Oberlo )​​ Mobile advertisements account for nearly three-quarters (73%) of Facebook’s total ad revenue. Colorlib ) 60% of all digital advertising expenditures worldwide are made on mobile devices. Statista ) Mobile ads are eating up TV advertisement share. native advertising will make up 59.7% to reach $165.84

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Monetize More

OCTOBER 4, 2022

This approach benefits both parties: publishers are able to generate more revenue based on the given demographic information and advertisers have better information with which they can target their ads more effectively. Native Advertising. So, it’s a great time to power up on Native Advertising in Q4.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

Smart-Hub

JANUARY 23, 2023

Example 2: you use the Google Ads platform to display your banner ads. Nearly every type of advertisement you can think of is supported by programmatic platforms. Banner This is an advertising format that can be placed on websites as well as in apps. This is one of the most popular types of digital advertising.

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

Automatad Inc.

FEBRUARY 29, 2024

Imagine the cost of viewable impressions of video ads. You will get high viewable impressions. Use native ads According to the Association of Online Publishers (AOP), publishers need to show ads that are less annoying in the first place. Native advertising fits that criteria very well. It is highly lucrative.

Ad Server 40

Ad Server Video Ads Pop-Up Viewability 40