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Why Are So Many US Companies Using Cookie Banners On Their Websites?

AdExchanger

Although it’s not legally required, many websites in the US have started using cookie banners in a misguided attempt to protect themselves from lawyers who smell blood in the water. The post Why Are So Many US Companies Using Cookie Banners On Their Websites? appeared first on AdExchanger.

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IAB finalizes retail media networks standards for in-store

Martech

The standards were originally introduced and opened up for public comment in September at the IAB Connected Commerce Summit. The IAB standards break up the store geography into five main regions or zones. Email: Business email address Sign me up! Dig deeper: Retail media networks: What you need to know Store zones. Processing.

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Where is Digital Marketing Headed?

Martech Series

We’ve gone from static banner ads to targeted video spots embedded in social feeds. These type of ad experiences are a far cry from the static banner ads of the early web. Suppose you are watching the Walking Dead and suddenly one of the undead from the show pops up in your living room through your phone.

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What you need to know about mobile game advertising

Martech

The result has been a resurgence in more traditional types of ads, like banners, videos and pop-ups. This is also another example of consumers being persuaded to give up some of their data as long as they perceive a value exchange. There is still some hope for gaming advertisers though.

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U.K. publishers and the ICO still grapple with offering a ‘reject all’ cookies option amid revenue concerns

Digiday

that their on-site cookie consent pop-ups do not meet the requirements set by the Privacy and Electronic Communications Regulations (PECR) and General Data Protection Regulation (GDPR). Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

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HubSpot’s March 2023 releases: The manager’s guide

Martech

In addition to the generative AI content assistant and ChatSpot alpha product, HubSpot’s March releases include pop-up CTA tracking in campaigns and adding event data to customer journey maps. Join the waitlist for both products here. You can now see these new CTAs inside the campaigns tool as “CTAs (Beta).”

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Benefits of Native Ads in Today’s Digital Marketing Mix

Martech Series

Native ads follow a seamless promotional approach compared to other apparent methods such as banner ads. Native ads do not pop out from anywhere to irritate your target audience. Wrapping Up. In all respects, native ads capture the audience attention and work effectively in this digital environment.