Martech Series

FEBRUARY 9, 2023

Built-In Ad Blocker for Better Browsing Experience — Native ad blocker module removes ads, banners, pop-ups and video ads from websites for a better browsing experience.

Pop-Up 79

Pop-Up Banner Video Ads MarTech 79

Monetize More

JUNE 22, 2022

Its advanced app monetization technology was made specifically for app developers promising maximum ad revenue, comprehensive reporting & metrics tools. Along with interstitial ad formats, AdMob supports video ads, native ads, banner, and rewarded ads as well. billion unique devices globally.

Ad network 52

Ad network Banner Fill rate CPM 52

MobileAds

JANUARY 20, 2021

So, publishers should not push an interstitial ad in the middle of a game. InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. On overall ad spending for interstitial is high. According to AppFlood , interstitial mobile ads accounted for 70% of mobile ad revenue globally in Q1 2014.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

Monetize More

APRIL 26, 2023

With the constantly evolving mobile landscape, it’s essential to stay up-to-date with the latest mobile monetization trends to maximize your revenue potential. There are several types of in-app ads that publishers can integrate into their apps, such as banner ads, interstitials, rewarded video ads, and native ads.

Video Ads 52

Video Ads Pop-Up Banner Conversion Rate 52

Monetize More

JUNE 20, 2023

Sign up with MonetizeMore today! Google AdMob Google’s AdMob is one of the best mobile gaming ad networks around, due to its many customizable ad formats that feature in-game messaging, push notifications and a variety of video ads. With AdMob, your ad units get to be sold to the highest spending bidders.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Monetize More

SEPTEMBER 22, 2022

Sign up with MonetizeMore today! Google’s AdMob is one of the best mobile gaming ad networks around, due to its many customizable ad formats that feature in-game messaging, push notifications and a variety of video ads. With AdMob, your ad units get to be sold to the highest spending bidders.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Ad Beat

AUGUST 23, 2024

The pop of the bottle opening. Guinness Ad spend and networks Guinness invested an estimated $427,000 in display ads over the last six months — but almost all of that budget has been spent since the start of May: Source: Adbeat The majority of those ad bucks were dedicated to programmatic, while about one-quarter was spent on video ads.

Food 81

Food Brand Awareness Audience Video Ads 81

Lemonads

FEBRUARY 14, 2021

Publishers usually have to meet a minimum traffic volume and quality requirement before joining an ad network. Advertisers can sign up and purchase traffic almost without restrictions, so they can start setting up their campaign parameters and launch ads as soon as they sign up.

Ad network 52

Ad network Pop-Up Affiliates CPA 52

Digiday

FEBRUARY 26, 2023

Havas is molding attention into its broader “meaningful media” MX planning process — coming up with a meaningful attention unit, said Mike Bregman, chief data officer at Havas Media Group North America. Color by numbers Mobile app marketing platform Liftoff contends in a new mobile ad report that longer video ads do better than shorter ones.

Media 69

Media Agency Pop-Up Banner 69

Lemonads

JUNE 4, 2020

The rapid growth of affiliate marketing shows no signs of slowing down, which has inspired many people to take up the mantle and try to succeed in this competitive playing field. Pop Ad Networks Pop ads may generate mixed feelings among consumers, but this ad format has been a staple of affiliate format since the ‘90s.

Affiliates 52

Affiliates Ad network Pop-Up CPL 52

Brid.tv

OCTOBER 15, 2024

However, thats only true if theyre set up properly. From the best ad placements to optimal price floors, there are many factors that play into just how much you can make from an instream video ad. Table of Contents What Are Instream Video Ads? Find the Right Ad Number and Placements 2.

Video Ads 40

Video Ads Pop-Up Non-Profit Viewability 40

Lemonads

AUGUST 21, 2020

For sure, video ads aren’t the easiest to master since they’re short and you’ll need to quickly show the value, the need and the purpose by engaging your audience through humor or simply by leaving an emotion! Let’s move to the following Top 4 Instagram Showcase Ad Ideas!

Video Ads 52

Video Ads Banner Brand Awareness Pop-Up 52

Single Grain

AUGUST 1, 2023

Native ads are subtle and use content that better engages users. This is more effective than other ads, such as pop-ups , that are only meant to distract the user. Since they aren’t as intrusive, users are more likely to click on a native ad while ignoring a pop-up or display ad.

Native Advertising 52

Native Advertising Advertising Brand Awareness Banner 52

Basis

APRIL 24, 2023

Let’s start by defining the baseline of traditional out-of-home advertising, which is essentially any ad you might see (you guessed it!) Common examples include billboards, ads on public transit, signs at a sporting event, or banners at the airport. billion , making up approximately one-third of total OOH ad spend.

Advertising 70

Advertising Demand Side Platform Pop-Up Audience 70

illumin

DECEMBER 14, 2023

Game developers often sell ad space in video games through which brands can promote themselves in a more integrated, seamless game environment. This provides a more engaged experience for consumers instead of typical in-app advertisements, pop-ups, or banners commonly seen in mobile games.

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

Game developers often sell ad space in video games through which brands can promote themselves in a more integrated, seamless game environment. This provides a more engaged experience for consumers instead of typical in-app advertisements, pop-ups, or banners commonly seen in mobile games.

Advertising 52

Advertising Marketing Banner Pop-Up 52

InMobi

DECEMBER 6, 2020

Massive Jump in Ad Revenue from Full Screen Ads Each ad format has its benefits, be it ease of implementation, the experience it delivers or the yield it generates. While demand for banner ads is still high, interstitial ads offer great user experience and traction, which is why more advertisers are now embracing this ad format.

Header Bidding 52

Header Bidding Banner Pop-Up Mobile Ads 52

Adtelligent

JUNE 9, 2021

IT-company Adtelligent created a digital ad monetization platform that works with more than 15,000 1 websites worldwide. Together they have come up with and integrated more than 10 ad tech solutions that help StarLightMedia collaborate with premium advertising partners. The one offering the best price will get this ad space.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

Smart-Hub

DECEMBER 21, 2023

An advertiser sets up targeting via a DSP platform. Then, after the auction takes place on an ad exchange, the ad is delivered to those users who meet the requirements and are most likely to convert. Infinite Potential On SmartHub Ad Exchange! These can be banner, video, CTV, audio, and other ads.

Ad Exchange 49

Ad Exchange Banner Pop-Up Geo targeting 49

Monetize More

JUNE 1, 2023

App Monetization Website monetization involves displaying ads on your website to generate revenue. This can include display ads, video ads, sponsored content, and more. App monetization involves displaying ads in your mobile app to generate revenue.

Ad network 52

Ad network Click Through Rate A/B Testing Header Bidding 52

Smart-Hub

JUNE 17, 2024

Powered by machine learning algorithms, programmatic mobile ad buying enables advertisers to purchase mobile ad inventory automatically via a demand-side platform (DSP). Marketers only need to set up the campaign; the platform does the rest. Marketers need to make sure that the ad looks appealing and clear at the same time.

Demand Side Platform 60

Demand Side Platform Ad Exchange A/B Testing Mobile Ads 60

AdvertiseMint

OCTOBER 19, 2023

New platforms and advertising options pop up all the time. But here’s the good news – online advertising opens up a whole new world to grow your business. Source: Johntalk.com Ad spending in the US digital advertising market is expected to hit $271.20 Turn up the volume and watch those sales start ringing!

Advertising 52

Advertising Pop-Up Display Advertising Native Advertising 52

Smart-Hub

JANUARY 4, 2023

Usually, the platform owner can change the logo, host the platform on their domain, set up the display of API links and RTB endpoints from their domain, etc. VAST is a template for displaying video ads. VAST is usually used as a tag for video ad customization and is commonly talked about in the context of video ads, too.

Banner 40

Banner Pop-Up Video Ads Ad Exchange 40

Basis

APRIL 24, 2023

Let’s start by defining the baseline of traditional out-of-home advertising, which is essentially any ad you might see (you guessed it!) Common examples include billboards, ads on public transit, signs at a sporting event, or banners at the airport. billion , making up approximately one-third of total OOH ad spend.

Advertising 53

Advertising Demand Side Platform Pop-Up Audience 53

Clearcode

APRIL 21, 2023

Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc. Many publishers and media companies display various forms of advertising on their website to diversify their ad revenue. When a publisher puts ad space up for sale, advertisers make offers to buy this space.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Monetize More

JUNE 28, 2022

ARPDAU, ARPU, and ARPPU are among the app metrics used by developers to track ad income. In addition to these signs, app developers employ reporting tools to differentiate between mobile video ad revenue as well as rewarded video ad revenue when deciding how to monetize their apps. Ad Unit Varieties.

CPM 52

CPM Impressions CPC CPA 52

Single Grain

AUGUST 2, 2023

Work With Us 5 YouTube Ad Best Practices for Better Performance Whether you’re new to YouTube advertising or looking to enhance your existing campaigns, these tips will set you up to generate the results you need. Action The ultimate goal of your YouTube ad is to drive action. But the mid-roll ads are the real MVPs.

A/B Testing 52

A/B Testing Conversion Rate Video Ads Audience 52

Single Grain

AUGUST 27, 2020

No unsolicited internet pop-up ads. No banners on mass-market websites. Here’s a rundown on their specific regulations, which went into effect in January 2019: TV, digital, print and radio ads for marijuana can only run if at least 71.6% Or maybe the host will mention your product in a video.

Marketing 94

Marketing Audience Pop-Up Pharmaceuticals 94

Automatad Inc.

FEBRUARY 29, 2024

Ad block, commonly referred to as ad blocker, is a technology that prevents ads from being displayed on a webpage or app, both on desktop or mobile. Users commonly use ad blockers in the form of web plugins, browser extensions, and hardware. Ad blockers prevent all ad formats like display , native , and video ads.

Ad Server 40

Ad Server Video Ads Pop-Up Viewability 40

InMobi

OCTOBER 19, 2020

According to a recent Comscore report, news consumption is still up: 28% higher than pre-pandemic levels in July/August. People are paying attention to what’s going on and ad creatives are not sitting idly by in the dark. How can retailers make effective banners and video ads?

Retail 40

Retail Advertising Banner Entertainment 40

Single Grain

AUGUST 3, 2021

Generation Stream is more trendsetting: they are more likely to be open-minded, pop-culture influenced, and politically engaged.” In fact, the only thing other than video streaming, they aren't willing to give up is their hair.” Types of Ads That You Can Run on Hulu.

Advertising 59

Advertising Video Ads Audience Impressions 59

Single Grain

JUNE 5, 2023

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Statista ) The American pay-per-performance value makes up 24.4% Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. for display ads. (

Advertising 52

Advertising Finance CPC Brand Awareness 52

Adtelligent

OCTOBER 6, 2021

DMPs are usually integrated with demand-side platforms (DSPs) on the advertiser’s side or supply-side platforms (SSPs) on the publisher’s side and ad exchanges to take full advantage of the ad inventory available. Display Ads. Video ad format continues to gain popularity and attract advertisers and publishers alike.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

AdvertiseMint

JANUARY 24, 2024

This means your ads get in front of people who are more likely to be interested, and it happens super fast. No more waiting around or guessing where to put your ads. Think about it like this: instead of baking cookies one by one, you’re using a cookie-making machine that pops them out perfectly, non-stop.

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52

Brid.tv

SEPTEMBER 26, 2022

What Is a Display Ad Network? Display ads are advertisements that show up on websites and apps, usually in the form of an image, text, or video. Even if you only have a website you want to monetize, omnichannel capabilities will allow display ads to show up on various devices, from PCs to mobile phones.

Ad network 52

Ad network CPC CPM CPA 52

Smart-Hub

DECEMBER 22, 2023

The market goes up because more and more people are interested in a data-driven marketing. Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. The AdTech market is projected to grow from 579.4 billion USD in 2023 to 1,496.2 during the forecast period.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Brid.tv

SEPTEMBER 5, 2022

offers extensive ad-based monetization options. In other words, the platform supports all kinds of video ads, including instream and outstream units. Publishers can also auction off their ad inventory through video header bidding. This way, they get to maximize their ad inventory profits. Features Overview.

Audience 52

Audience Header Bidding Video Ads Pop-Up 52