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When a user opens the publisher’s app, a piece of ad realestate is generated. This realestate needs an advertisement to be monetized. Some of the most popular options include banner ads, rewarded video ads, and interstitial ads. Mobile Ad Formats. They all have their advantages and drawbacks, so choose wisely. .
Create a few additional ad banners for the upcoming duration of the campaign and refresh your ads every two weeks or so Create ads of different sizes Devices come in different sizes and so should your ad. Regular Banners vs HD Banners The new double density devices such as iPhone 4 and above, iPad mini etc.
Since an interstitial ad unit is typically 10 times larger than the size of a traditional banner ad and also because of how it appears within the flow of regular content, this type of ad is more likely to capture the user’s attention than other formats.
With up to 4x more realestate available on tablets, advertisers have the opportunity of showing bigger ads that attract more attention thereby generating more clicks. Since tablet advertising is still in its infancy, advertisers are oblivious to its do and don'ts.
The mantra of realestate is location, location, location. Regardless of whether an advertiser is running 300x250 banners or fullscreen videos, there is almost always only one ad on screen at any one time. percent for richmedia advertising. In advertising, location can be just as impactful as well.
On an average, tablets offer upto 4X more realestate than smartphones and this meaty proposition takes advertising to a different level altogether. Outcome: With users more open to consuming media on tablets, tablets outperform smartphones in terms of ad performance.
This format is highly annoying on mobile devices, where screen realestate is limited, and users have a lower tolerance for delays. Banner Ads These are your bread and butter for a steady income. Interactive ads Interactive ad formats, such as expandable banners or richmedia ads, encourage users to interact with the content.
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