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WTF are made-for-advertising sites (MFAs)

Digiday

What’s deceptive, fueled by profit and involved in ad arbitrage? These cunning sites masquerade as prime real estate for online advertising, luring gullible advertisers into their web of trickery. Made-for-advertising (MFA) sites. Read on to find out how bad, why the situation is so dire and what can be done about it.

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Mobile Video Ads : What do they mean for Performance Advertisers?

InMobi

Online video ad spend is estimated to grow at a rate of 25% year on year (YoY) to $9.6 Brands have seen remarkable success in narrating their brand stories and captivating online audiences using video, with high engagement, increased dwell times and high completion rates. Does video deliver beyond awareness-generation?

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20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

Every time an app user sees an ad, a complex process takes place behind the scenes, and it looks something like this: Once a publisher with an app joins an ad network, the network will have access to the app’s users’ data, available ad space, and so on. This real estate needs an advertisement to be monetized.

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Facebook Ads: 7 Changes All Marketers Need to Know in 2019

Single Grain

A lot has changed in the past few years, so let’s take a look at the 7 new Facebook Ads changes that all marketers should be aware of in 2019. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. 1) The Native Facebook Ad Tester. Conclusion.

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12 Best Programmatic Advertising Platforms (Reviewed)

Brid.tv

When a publisher joins a supply-side platform , this platform collects data on the publisher’s ad real estate. Every time a user visits the publisher’s website or plays a video, this real estate is offered on an ad exchange. Google Ad Manager 360. Rich Selection of Video Ad Formats.

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A Publishers Guide to CTV Advertising: How to Get Started

Brid.tv

Types of Connected TV Ads Display Ads Instream Video Ads Branded Canvas Ads Benefits of Connected TV Advertising The Current State of the CTV Advertising Market Precise Audience Targeting Actionable Ad Performance Data How to Sell CTV Ad Inventory What Should You Do if You Don’t Have a CTV App?

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Top 8 Mobile App Advertising Benefits

InMobi

Publishers can be sure that their users only receive ads from brands that actually do business in their geography. Ad creatives can include maps, which help to highlight a company’s nearest physical storefront to the app end user. The mantra of real estate is location, location, location. percent, and it’s only 0.1