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IAB finalizes retail media networks standards for in-store

Martech

IAB, in collaboration with IAB Europe and leading retail media networks (RMNs), released finalized definitions and standards for proving the impact of RMN campaigns. It’s about understanding the true impact of campaigns and driving better outcomes for brands and retailers.” In-store retail media.

Retail 102
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AI-powered martech news and releases: January 9

Martech

Cordial s Cordial Edge uses multimodal AI to generate personalized marketing models for individual retail brands. Dappier announced the availability of AskAI banner ad deployment. This feature allows digital publishers to integrate a conversational AI answer engine within banner ads. Jivox updated Jivox IQ DaVinci platform.

MarTech 113
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Are you ready for retail media advertising? What you need to know in 2025

illumin

Retail media is evolving. Heres what you need to understand the power of retail media advertising in 2025. In the US, ad spending for retail media was predicted to grow 26% in 2024 vastly outpacing the 12.6% So, what is retail media, why is it growing at such a high rate, and how can you leverage it for your brand?

Retail 52
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New horizons for data-driven direct mail marketing

Martech

As PebblePost founder Lewis Gersh told me almost 10 years ago, a customer can go to a retailer website, look at some shirts and blazers, and then leave without purchasing — and a 4×6 postcard with an offer on an apparel purchase could be sent out within 24 hours of her visit. . . “We got really good at that,” he said.

Marketing 131
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Unilever’s Ben & Jerry’s campaign shows why RMNs are the future

Martech

Banner ads and social media campaigns + shifting consumer behavior and privacy regulations = something new. Retail media networks (RMNs) are a big part of that something. “The reach on that may seem tempting, but the transparency will never be as accurate as a retail media network would.”

Retail 105
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Inside the Buy Side: What Retail Media Network (RMN) Is Right for Your Ads?

Ad Monsters

With retail media ad spend rapidly increasing, selecting the right network has become a strategic imperative. From leveraging retailer-specific insights to advanced audience targeting and data transparency, here’s what brands and agencies need to consider to achieve meaningful business outcomes in an increasingly competitive market.

Retail 105
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Criteo looks to unify retail media with a DSP and a three-pronged set of data tools and solutions

Digiday

The burgeoning world of retail media holds great potential for advertisers looking to connect with consumers and better understand their shopping habits. But with so many retailers getting into the retail media business in the last few years, it’s become a chaotic marketplace — albeit one with more than $100 billion in potential ad spend.

Retail 94