InMobi

AUGUST 16, 2013

It is no surprise that the banner blindness phenomenon has caught up with mobile advertising forcing Advertisers to rethink how to reach out to consumers in innovative and engaging ways. Rich Media ads have taken the advertising world by storm and analysts have predicted a shift in budgets in their favor.

Banner 52

Banner Rich Media Conversion Retail 52

Single Grain

JULY 31, 2019

Forget just banner ads – mobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications , click-to-call ads and in-app interstitials. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

Ad Monsters

NOVEMBER 14, 2022

For example, will adjusting the font on your Call-to-Action (CTA) button actually outperform rich media style intro effect? There are tons of rich media companies running amazing creative campaigns currently, but these are all built custom and as a one – off.

Machine Learning 93

Machine Learning Rich Media Cookies Header Bidding 93

InMobi

SEPTEMBER 2, 2014

Brands are looking for the best ways to include mobile in their media mix this holiday season, but smart marketers know that simply repurposing existing desktop banners will not tap into the true power of mobile to drive holiday sales. Once their email is captured they would receive the deal of the day for 12 days.

Rich Media 52

Rich Media Geo targeting Mobile Ads Retail 52

InMobi

JULY 15, 2014

Geo fencing has been used successfully in campaigns for a couple years now, but only now are marketers realizing its full potential to drive retail traffic to their store and away from competitors. Imagine you want to buy your son the newest version of a smartphone.

Banner 52

Banner Mobile Ads Rich Media ROI 52

InMobi

AUGUST 21, 2017

Consumers are increasingly using their mobile phones to work and play, and brands and retailers are responding to this behavior with mobile advertisements. In addition, mobile video has been proven to deliver more than 10 times the engagement of banner ads. According to eMarketer, in 2016, mobile advertisers spent $46 billion on ads.

Video Ads 52

Video Ads Banner Rich Media Manufacturing 52

InMobi

SEPTEMBER 30, 2019

Let’s consider a simple banner ad, for example. Originally a holdover from the desktop world, banners these days only offer reach. This is why interactive, rich media creatives are on the rise. approximately 30% of banners and around 40% of all display ads leverage rich media creative experiences now.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52