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InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. Can offer animated and interactive richmedia content. Will affect search engine rankings in Google (credit to Growth.pro, Malaysian SEO company ). So, publishers should not push an interstitial ad in the middle of a game.
Usually, it is used together with SEO techniques to create a well-rounded strategy and various other advertising channels. Display advertising often called “banner advertising” is a type of targeted advertising using such visuals as images, video, and text. Importance. Display advertising. ” Mobile advertising.
Content drives traffic: A study by Millennial Media has found that nearly one-quarter of consumers who keep up with auto info (21 percent) read automobile content daily. Creating original content with a clearly defined keyword strategy can help boost SEO rankings. Content is the key to prospective engagement.
Traditional display ads can appear as a banner on the top or bottom of the page or even to the side. These banner ads look sales-y, and website visitors usually ignore them. They are also 18% more effective at increasing purchase intent than banner ads. Social media especially makes sharing easy.
There are different types of display ads, such as banner ads, interstitial ads, and richmedia ads. A final note: A full-service agency may also offer search engine optimization (SEO) and content marketing services, which usually enables them to provide better ad campaign services, as these strategies tend to overlap.
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