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AI-powered martech news and releases: January 9

Martech

Dappier announced the availability of AskAI banner ad deployment. This feature allows digital publishers to integrate a conversational AI answer engine within banner ads. The goal is to improve SEO performance and drive growth in competitive digital spaces. BrandRep launched an AI-powered keyword generator. Processing.

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Make Google happy by optimizing your WordPress site’s images by Kinsta

Martech

This guide explores how image optimization impacts SEO and overall site performance. How WordPress image optimization affects SEO Optimized images are a cornerstone of successful SEO. Largest Contentful Paint (LCP) measures how long it takes for the largest visible element on a page often an image or hero banner to load.

SEO 117
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What Is A/B SEO Testing?

Single Grain

It’s easy to feel frustrated if you fall within that range, especially if you’ve executed an SEO strategy you hoped would work. However, you don’t need to overhaul your entire approach to SEO to start seeing results. A/B SEO testing. In fact, Etsy did an SEO test similar to this. Why Bother with SEO Testing?

SEO 104
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SEO & CRO: How Rankings and Conversions Complement Each Other

Single Grain

We often think of conversion rate optimization (CRO) and search engine optimization (SEO) as distinctly different disciplines, or even being in opposition to one another. The role is different: those in SEO are focused on how to get visitors to your site , while those in CRO are focused on getting visitors to buy. Dive Deeper: .

SEO 108
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Beginner’s Guide to Discovering the Competition’s SEO Strategy

Single Grain

This is the reason that competitor analysis is crucial for the success of your SEO campaigns. Prioritize a set of SEO tasks that you need to perform on an ongoing basis. This guide will help you to uncover your competitors major SEO strategies so that you are able to define your plan of action and defeat them easily.

SEO 97
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Targeting Branded vs. SEO Keywords: Which Should You Focus On?

Single Grain

For some, staying with SEO keywords might be best. First, though, let’s get on the same page about what the difference between branded keywords and SEO keywords are. What’s the Difference Between Branded and SEO Keywords? Traditional SEO Keywords. SEO Keyword Research Made Easy in 2019. Get A Free Consultation.

SEO 91
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Why You Should Use Long-Tail Keywords in Your SEO Campaign

Single Grain

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Dive Deeper: How to Understand Searcher Intent and Use It to Boost SEO Rankings.

SEO 92