Adweek

NOVEMBER 14, 2023

To raise brand awareness among pet parents, raw natural pet food company Stella & Chewy's worked with media strategy agency Exverus Media and advertising experiences company PadSquad for a "Look of Raw Love" campaign that targeted pet parents with mobile AR ads.

Brand Awareness 321

Brand Awareness Food Agency Media 321

Adweek

APRIL 17, 2023

But marketers are also looking at the tried and true workhorses of brand awareness: social media platforms. The marketing world's interest is intensely focused on the promise of artificial intelligence. New research has revealed some of the major social media marketing trends to watch heading into the second half of the year.

Brand Awareness 317

Brand Awareness Marketing Media 317

AdExchanger

FEBRUARY 22, 2024

NASCAR's Cup Series kicked off with the Daytona 500 race, an annual opportunity for paid brand sponsorships and prime time ad spots airing on FOX (or, for cord-cutters, Fubo and Sling TV). The post Advertisers Race For Brand Awareness In NASCAR’s Daytona 500 appeared first on AdExchanger.

Brand Awareness 81

Brand Awareness Advertising 81

Adweek

NOVEMBER 14, 2023

Six-year-old cryptocurrency exchange OKX has made significant changes to its marketing strategy over the last year, swapping programmatic ads for strategic brand awareness partnerships and focusing on changing consumer sentiment rather than tying marketing efforts to sales. "[In

Brand Awareness 310

Brand Awareness Marketing Ad Tech 310

Adweek

FEBRUARY 28, 2024

Despite being a sizable firm, Credit One Bank found itself struggling to amplify its brand awareness. It's doubling down on those efforts now, having named full-service agency Deutsch LA its agency of record across creative, media and brand work. Dallas-based.

Agency 279

Agency Media Brand Awareness Advertising 279

Adweek

JULY 7, 2022

Marketers typically use the platform as a place to raise brand awareness, but not as a place to drive lower-funnel conversions like web traffic or purchases, known as performance marketing, which has helped competitors Amazon, Meta and.

Brand Awareness 306

Brand Awareness Agency Conversion Marketing 306

Digiday

OCTOBER 15, 2023

As homebuyers and renters feel the squeeze, both Opendoor and Realtor.com are retooling their media mixes to maintain brand awareness. Opendoor is on a mission to become a nationally recognizable brand. year-over-year in an effort to maintain brand awareness.

Brand Awareness 98

Brand Awareness Real Estate Marketing Media 98

Digiday

NOVEMBER 26, 2023

The Children’s Place, a kids clothing brand, is overhauling its marketing strategy to become less dependent on in-store window ads and shifting those dollars to invest more in digital marketing, thus boosting brand awareness.

Brand Awareness 95

Brand Awareness Retail Marketing Media 95

Adweek

DECEMBER 22, 2022

Ads are notorious for being more effective after many viewings, as repeating a message multiple times can increase brand awareness and consumer recall, if done correctly. Repetition and frequency are drilled into every advertiser as key to winning eyeballs and new consumers. But some ads make great first impressions.

Impressions 279

Impressions Brand Awareness Advertising 279

Adweek

JANUARY 31, 2023

has released an ad that aims to increase brand awareness and help more. To stand out in the category, one investment platform has employed a magician, a cat, a Tyrannosaurus rex and a musical pig. AJ Bell, one of the largest investment platforms in the U.K.,

Brand Awareness 278

Brand Awareness 278

Adweek

AUGUST 2, 2022

Influencer marketing has outgrown its reputation as a brand awareness one-trick pony. Increasingly, brands are looking to influencers to produce user-generated content to enhance the buyer journey and using affiliate links to generate and measure sales.

Affiliates 264

Affiliates Brand Awareness Media Marketing 264

Adweek

NOVEMBER 21, 2022

brand awareness campaign. Technology's cycle of planned obsolescence is a harmful contributor to the climate crisis, with millions of phones and devices being produced around the world daily. Released on Nov. 21, the "Tech.

Electronics 246

Electronics Brand Awareness Marketing 246

Ad Rants

OCTOBER 28, 2022

Improve Brand Awareness. If your brand gets popularity and awareness among the general public and target audience, you will get more global and local reach. SEO improves brand awareness and enhances digital visibility. The following blog will discuss why SEO is important for businesses in 2022.

SEO 223

SEO Conversion Rate Brand Awareness Conversion 223

Digiday

SEPTEMBER 20, 2023

Fandom, a wiki-hosting service featuring entries on the television, movie and gaming landscape, wants to capture the attention Gen Z gamers. The service recently partnered with Instagram to conduct a livestream event centered around EA’s “Madden NFL 24” — and has plans to do so again in the future to draw in even more gamers.

Brand Awareness 93

Brand Awareness Communications Marketing Media 93

Ad Rants

SEPTEMBER 27, 2022

It Increases Brand Awareness. If you want people to know about your startup, you need to increase your brand awareness. By sharing your content across different channels - from your website to social media to third-party sites - you'll get your brand in front of more people.

Brand Awareness 175

Brand Awareness Marketing Audience Media 175

Martech

AUGUST 5, 2024

This live panel discussion will explore strategies to maximize content impact, increase audience engagement, drive conversions, and boost brand awareness.

Brand Awareness 125

Brand Awareness Conversion MarTech Audience 125

Ad Rants

NOVEMBER 14, 2022

Whether you're looking to increase brand awareness or drive more sales, these tactics will help you achieve your goals. While many brands and businesses use social media to drive traffic to their website, what you should aim to do with social media is grow your brand's awareness, and one easy way to do this is by buying GMX accounts.

Marketing 208

Marketing SEO Brand Awareness Audience 208

Martech

FEBRUARY 28, 2024

This process of gathering leads at the top and moving them to the bottom is mechanical and ignores how brand awareness develops into active demand. The stages are as follows: Brand recognition. Brand understanding. It also creates budget allocation that prevents that from happening.

Marketing 141

Marketing Brand Awareness Viewability Audience 141

Martech

JULY 16, 2024

Pipeline 360, Integrate’s B2B media business, today launched a purpose-built display advertising platform which will combine with its “write once, publish often” content syndication solution for an integrated “branded demand” offering, where demand generation is wrapped together with building brand awareness.

Display Advertising 104

Display Advertising Advertising Brand Awareness ROI 104

Fuel Lines

SEPTEMBER 19, 2018

Increase awareness: My clients have found content marketing an essential element to developing their agency brand. It also allows them to maintain a brand awareness for their agency 24/7 without having to rely on disruption tactics of the past, such as cold calling.

Agency 256

Agency Marketing Brand Awareness Audience 256

AdExchanger

AUGUST 31, 2022

In times of recession, marketers typically zero in on driving performance rather than brand awareness, said. But if a recession does hit, advertisers are unlikely to pull back on performance spend as they continue to chase consumer attention amid changing media consumption habits.

Brand Awareness 128

Brand Awareness Marketing Media Advertising 128

Martech

MARCH 11, 2024

I’m a brand manager for a new organic juice brand. How do I use multi-touch attribution to find the most effective digital channels, increase ROI and improve brand awareness for my brand? Understood? Please include actions that my digital marketing team can take to reach these goals.

Brand Awareness 118

Brand Awareness ROI Click Through Rate Conversion 118

Martech

APRIL 27, 2023

Virtual events are great for education, global outreach and strengthening your brand awareness. But what they’re especially fantastic at is lead generation. In this webinar, you’ll get the perfect cut-and-paste formula for turning your events into lead-generating machines.

ROI 124

ROI Brand Awareness Marketing Education 124

Fuel Lines

APRIL 30, 2019

Agency and martech readers are encouraged to pursue work, particularly those with heavy PR capabilities since Stryve’s main goal is to increase brand awareness. When pitching, focus on differentiating the brand from competitors such as Kalahari Bitlong, Brooklyn Bitlong and Bull & Cleaver. Kopari Cosmetics.

Agency 196

Agency Brand Awareness MarTech Media 196

Martech

SEPTEMBER 4, 2024

The new plans allow advertisers to better align their full marketing strategy with campaign goals, offering customizable options for budget, ad format, buying method, and campaign objectives—whether aiming for conversions or building brand awareness.

Brand Awareness 130

Brand Awareness Conversion MarTech Advertising 130

Martech

OCTOBER 1, 2021

The psychology of brand awareness. The first psychological insight to put into practice is brand awareness amid all this digital noise and clutter. Brand awareness can be found in obvious areas like the ad you see when you’re scrolling through social media, or a pop-up that you click on,” said Sangha.

Brand Awareness 137

Brand Awareness Pop-Up MarTech Communications 137

Ad Espresso

AUGUST 24, 2022

A well-optimized Business Pages can help you grow brand awareness on the platform and effectively market your business. billion daily active users, Facebook is a goldmine for businesses who want to reach their potential customers. In this article, we Read More.

Brand Awareness 112

Brand Awareness Marketing 112

Martech

MAY 10, 2023

Virtual events are great for education, global outreach and strengthening your brand awareness. But what they’re especially fantastic at is lead generation. In this webinar, you’ll get the perfect cut-and-paste formula for turning your events into lead-generating machines.

ROI 116

ROI Brand Awareness Education MarTech 116

Martech

NOVEMBER 29, 2022

Those surveyed said they were investing in a metaverse presence to boost brand awareness and perception, and to reach customers where they are. Here are the top reasons why marketers are making this investment: Build brand awareness/recognition (52%). Boost brand perception (46%). Metaverse goals.

Marketing 124

Marketing Brand Awareness eCommerce ROI 124

Martech

JANUARY 21, 2022

“Marketers are expected to deliver campaigns that cultivate rich customer experience and drive brand awareness, all within a quick turnaround time,” said Megan Sangha, Senior Product Marketing Manager at Wrike, in her presentation at our MarTech conference. The large circle is exposure or brand awareness,” she said.

Marketing 141

Marketing Brand Awareness Pop-Up Communications 141

Digiday

MAY 7, 2024

The campaign drove a 29% increase in brand awareness, more than 29 million video views and $1 million earned social media value. During the livestream, millions of viewers could shop her look on eBay’s website in a first-of-its-kind e-commerce integration. HelloFresh and Marvel Studios are winners of the Best Product Launch Campaign.

Brand Awareness 95

Brand Awareness Fashion Marketing Audience 95

AdExchanger

JULY 7, 2023

Hyundai considers itself to be a challenger brand, so the need to keep raising brand awareness means it can’t afford to completely scrap broad, demo-based linear buys – but it has The post Hyundai Shifts Gear To Digital Video appeared first on AdExchanger.

Brand Awareness 98

Brand Awareness Marketing 98

Digiday

DECEMBER 11, 2023

Instead, they’ve become more focused on boosting brand awareness to re-familiarize customers with their brand. Airbnb is one of those companies that has made that pivot, moving up the marketing funnel to more brand awareness tactics to bring new customers to Airbnb, said Hiroki Asai, global head of marketing at Airbnb.

Brand Awareness 95

Brand Awareness Marketing Cookies Media 95

Ad Rants

NOVEMBER 6, 2023

Remember, the more eyes that land on your billboard, the better the chances of creating brand awareness or enticing potential customers. This means avoiding obstructions like trees, buildings, or other structures that could block the view of your billboard.

Electronics 215

Electronics Audience Brand Awareness Fashion 215

AdPushup

SEPTEMBER 6, 2023

These ads offer high CTR and brand awareness, but not without security issues. Expandable ads expands on users’ screens when users interact with them. Advertising technology has been continuously evolving, this staying ahead of the curve is paramount.

Banner 98

Banner Brand Awareness Advertising 98

Ad Rants

FEBRUARY 6, 2024

Implement user-generated content campaigns, such as contests, challenges, or hashtags, to incentivize participation and increase brand awareness. User-generated Content: Encourage satisfied customers to share their review and testimonials on your website through social media posts, reviews, and testimonials.

Healthcare 226

Healthcare eCommerce Marketing ROI 226

Martech

JULY 22, 2024

Can they quantify that they increased brand awareness? Maybe yes, but did the increase in brand awareness result in more sales? Do they quantify the success of their efforts? Typically not. Yes, people might speak of that latest campaign, but what did it do for their client?

Marketing 128

Marketing SEO ROI Brand Awareness 128