MNTN

JANUARY 31, 2024

Figuring out how to increase brand awareness is a persistent challenge for every business decision-maker. Overcoming that hurdle means devising and executing an exemplary brand awareness strategy that leverages multiple touchpoints and complementary channels. When your brand does good, people are going to take notice.

Brand Awareness 52

Brand Awareness SEO Public Relations Audience 52

Smarty Ads

MARCH 6, 2023

Brand awareness is an important part of any company's business. Marketers are constantly concerned with how consumers respond to a brand's services and products and whether consumers are sufficiently aware of the availability of these very services.

Brand Awareness 52

Brand Awareness Marketing 52

Digiday

OCTOBER 15, 2023

As homebuyers and renters feel the squeeze, both Opendoor and Realtor.com are retooling their media mixes to maintain brand awareness. Opendoor is on a mission to become a nationally recognizable brand. year-over-year in an effort to maintain brand awareness.

Brand Awareness 97

Brand Awareness Real Estate Marketing Media 97

Digiday

NOVEMBER 26, 2023

The Children’s Place, a kids clothing brand, is overhauling its marketing strategy to become less dependent on in-store window ads and shifting those dollars to invest more in digital marketing, thus boosting brand awareness.

Brand Awareness 93

Brand Awareness Retail Marketing Media 93

MNTN

NOVEMBER 11, 2022

“There will be a move away from brand awareness to activation, performance, measurement and ROI,” said Sir Martin Sorrell , who has experienced multiple recessions in his lifetime—from the economic downturn in the early 1990s through to the global financial crisis in 2008. So, What’s the Bottom Line to a Stronger Bottom Line?

Brand Awareness 105

Brand Awareness Advertising Marketing Brand Lift 105

Martech

JUNE 30, 2022

The post Native video tops social media in brand awareness study appeared first on MarTech. It’s not the ace in the hole it once was, and should be complemented with other native environments in a digital video campaign. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Brand Awareness 94

Brand Awareness Media Video Ads Control Group 94

Exchange Wire

SEPTEMBER 6, 2022

GumGum, a contextual-first global digital advertising platform, has announced that multinational software company, SAP, has become the first brand in EMEA to leverage both GumGum’s high impact desktop skin advertising unit, and its cookieless contextual targeting solution, VerityTM, to significantly [.].

Brand Awareness 105

Brand Awareness Advertising 105

Smarty Ads

AUGUST 4, 2020

Brand awareness KPI should be on every marketer’s agenda in 2020. Brand awareness is the number one objective for 89% of companies, however, only 48% of those measure metrics related to branding. Brand awareness is a top of the mind concern because most consumers will buy from.

Brand Awareness 98

Brand Awareness Marketing 98

MNTN

NOVEMBER 6, 2023

Since the B2B buying timeline begins well before the decision makers start moving through the sales funnel, getting in front of your audience and building brand awareness is more crucial than ever. Drive B2B Brand Awareness with CTV Your B2B audience has a narrow window where they’re ready to buy.

Brand Awareness 52

Brand Awareness Pop-Up Audience Impressions 52

Martech Series

SEPTEMBER 6, 2022

GumGum , a contextual-first global digital advertising platform, has announced that multinational software company, SAP , has become the first brand in EMEA to leverage both GumGum’s high impact desktop skin advertising unit, and its cookieless contextual targeting solution, Verity TM , to significantly boost brand awareness.

Brand Awareness 86

Brand Awareness Audience MarTech Cookies 86

Digiday

JUNE 6, 2022

Some marketers are retooling the way they think about ads on Meta-owned Facebook and Instagram, aiming for brand awareness rather than immediate sales. Rather than focusing solely on sales – though that’s obviously still the goal – some of those marketers are aiming to use the platforms for more aggressive brand awareness investments.

Brand Awareness 80

Brand Awareness Marketing Advertising CPM 80

Smarty Ads

SEPTEMBER 21, 2022

In order to stand out from the competition, every brand needs to achieve brand awareness. In the world of constantly evolving digital commerce, competing for your customers has never been more important. The best and most cost-effective way to do this is through targeting, to ensure that your ads are.

Brand Awareness 52

Brand Awareness Marketing 52

AdExchanger

OCTOBER 23, 2022

Specifically, the General Mills-owned brand saw an opportunity to reach incremental new households with more individualized messaging, said Aditi Hilgers, head of meals for General Mills in the UK, which is partnering with WPP-owned agency Mindshare and search intelligence company Captify on the campaign.

Brand Awareness 61

Brand Awareness Agency 61

Martech Series

OCTOBER 14, 2022

The post Why Field Marketing Is Key To Gaining Loyal Customers And Brand Awareness During The Festive Period appeared first on MarTech Series. When done properly, field marketing shatters that stereotype by enabling businesses to gather and evaluate campaign data much faster, resulting in more flexible and effective marketing.

Brand Awareness 87

Brand Awareness Marketing Communications Retail 87

Smarty Ads

JULY 16, 2023

Brand trust plays a crucial role in consumer decision-making, with a significant 81% of consumers acknowledging that it can be the ultimate determining factor in whether they choose to take a desired action or reject it. This statistic highlights the paramount importance of establishing and nurturing trust in.

Brand Awareness 52

Brand Awareness 52

Adweek

SEPTEMBER 12, 2024

This year, the brand is doing it again but with a $5 million budget and a campaign called "Only Intrepid." The goal of last year's campaign, "Good Trips Only," was to expand the Australia-based company's brand awareness.

Brand Awareness 324

Brand Awareness Advertising 324

Digiday

JUNE 23, 2022

Rent-to-own retailer Aaron’s is looking to boost brand awareness through bilingual TV spots as well as out-of-home and print ads — all with a little help from Mr. T. T, the campaign, created by Reckon Branding, also features in-store and out-of-home advertising to complete the full-funnel approach.

Brand Awareness 71

Brand Awareness Electronics Audience Education 71

Smarty Ads

OCTOBER 13, 2021

Prior to the time when digital advertising started using metrics to measure performance, the brand could only use hunches to define whether the ad campaign was successful enough to increase the sales, generate brand awareness, or trigger the desired.

Brand Awareness 52

Brand Awareness Marketing Advertising 52

Digiday

SEPTEMBER 5, 2022

Working with OKCupid is part of an overall partnership strategy to reach new audiences and boost brand awareness. Sweatcoin has already worked with a number of brands such as Headspace, Audible, Tidal and wants to continue bringing new brands to its roster. Sweatcoin currently has over 100 million users per Butcher.

Brand Awareness 69

Brand Awareness Audience Conversion Marketing 69

Marketing Dive

APRIL 17, 2023

The chain has recently expressed a desire to increase visibility on delivery platforms that have been key to its growth streak.

Brand Awareness 76

Brand Awareness 76

EGC Group

DECEMBER 10, 2021

Have you ever considered sponsorship opportunities, whether it is to promote your own brand or to help another? Essentially, two or more brands are noticed by select targeted audiences, which could mean a win-win for all.

Brand Awareness 52

Brand Awareness Audience Marketing 52

Digiday

JUNE 28, 2022

Packed Bowls is one of over 20 food brands that Nextbite has partnered with, including Lucky Dragon, The Big Melt and Monster Mac. As Nextbite boosts its own brand awareness it also helps get the word out for the delivery-only brands that use its services which may make partnership more attractive to these brands.

Brand Awareness 71

Brand Awareness Pop-Up Food Media 71

Adweek

MAY 13, 2024

It's well known that springing for a celebrity endorsement can do wonders for brand awareness. But beauty brand The Ordinary challenges this advertising truism in an intentionally star-free campaign. Opting for the minimalist route, The Ordinary launched a global out-of-home campaign by agency Uncommon Creative Studio.

Brand Awareness 308

Brand Awareness Marketing Agency Advertising 308

Digiday

JUNE 28, 2022

Packed Bowls is one of over 20 food brands that Nextbite has partnered with, including Lucky Dragon, The Big Melt and Monster Mac. As Nextbite boosts its own brand awareness it also helps get the word out for the delivery-only brands that use its services which may make partnership more attractive to these brands.

Brand Awareness 65

Brand Awareness Pop-Up Food Media 65

Adweek

FEBRUARY 28, 2024

Despite being a sizable firm, Credit One Bank found itself struggling to amplify its brand awareness. It's doubling down on those efforts now, having named full-service agency Deutsch LA its agency of record across creative, media and brand work. Dallas-based.

Agency 271

Agency Media Brand Awareness Advertising 271

Adweek

FEBRUARY 1, 2024

The British newspaper that focuses on current affairs and international business launched its newest campaign in New York with the goal of increasing brand awareness, recognition and preference among U.S. The Economist is making moves, specifically into the U.S. On this episode.

Brand Awareness 292

Brand Awareness Audience Marketing 292

Digiday

JUNE 5, 2022

Over the last year, direct-to-consumer period care brand Viv has focused marketing efforts on TikTok, using the platform to boost brand awareness and educate consumers about how to use their menstrual cup. Viv is not the only brand using TikTok as a marketing tool for educating its consumers.

Brand Awareness 67

Brand Awareness Conversion Education Affiliates 67

Adweek

NOVEMBER 14, 2023

To raise brand awareness among pet parents, raw natural pet food company Stella & Chewy's worked with media strategy agency Exverus Media and advertising experiences company PadSquad for a "Look of Raw Love" campaign that targeted pet parents with mobile AR ads.

Brand Awareness 307

Brand Awareness Food Agency Media 307

Adweek

APRIL 17, 2023

But marketers are also looking at the tried and true workhorses of brand awareness: social media platforms. The marketing world's interest is intensely focused on the promise of artificial intelligence. New research has revealed some of the major social media marketing trends to watch heading into the second half of the year.

Brand Awareness 310

Brand Awareness Marketing Media 310

Digiday

SEPTEMBER 20, 2023

Fandom, a wiki-hosting service featuring entries on the television, movie and gaming landscape, wants to capture the attention Gen Z gamers. The service recently partnered with Instagram to conduct a livestream event centered around EA’s “Madden NFL 24” — and has plans to do so again in the future to draw in even more gamers.

Brand Awareness 89

Brand Awareness Communications Marketing Media 89

Adweek

NOVEMBER 14, 2023

Six-year-old cryptocurrency exchange OKX has made significant changes to its marketing strategy over the last year, swapping programmatic ads for strategic brand awareness partnerships and focusing on changing consumer sentiment rather than tying marketing efforts to sales. "[In

Brand Awareness 288

Brand Awareness Marketing Ad Tech 288

Digiday

APRIL 3, 2023

BodyArmor, the fitness drink brand founded in 2011, wants to capture the attention of a broader audience through the use of celebrity studded , digital out-of-home ads in Los Angeles, Miami and New York City.

Brand Awareness 63

Brand Awareness Audience Advertising Media 63

Adweek

DECEMBER 22, 2022

Ads are notorious for being more effective after many viewings, as repeating a message multiple times can increase brand awareness and consumer recall, if done correctly. Repetition and frequency are drilled into every advertiser as key to winning eyeballs and new consumers. But some ads make great first impressions.

Impressions 271

Impressions Brand Awareness Advertising 271

Adweek

JULY 7, 2022

Marketers typically use the platform as a place to raise brand awareness, but not as a place to drive lower-funnel conversions like web traffic or purchases, known as performance marketing, which has helped competitors Amazon, Meta and.

Brand Awareness 297

Brand Awareness Agency Conversion Marketing 297

Adweek

JANUARY 31, 2023

has released an ad that aims to increase brand awareness and help more. To stand out in the category, one investment platform has employed a magician, a cat, a Tyrannosaurus rex and a musical pig. AJ Bell, one of the largest investment platforms in the U.K.,

Brand Awareness 263

Brand Awareness 263

Adweek

AUGUST 2, 2022

Influencer marketing has outgrown its reputation as a brand awareness one-trick pony. Increasingly, brands are looking to influencers to produce user-generated content to enhance the buyer journey and using affiliate links to generate and measure sales.

Affiliates 260

Affiliates Brand Awareness Media Marketing 260

Adweek

NOVEMBER 21, 2022

brand awareness campaign. Technology's cycle of planned obsolescence is a harmful contributor to the climate crisis, with millions of phones and devices being produced around the world daily. Released on Nov. 21, the "Tech.

Electronics 246

Electronics Brand Awareness Marketing 246