Martech

JUNE 28, 2024

Quantifying impact across the funnel: The goal is to validate the direct impact of brand investments and understand their influence on other marketing channels. For example, a successful brand campaign might increase brand awareness and improve the efficiency of performance marketing tactics like brand search or social retargeting.

Brand Lift 109

Brand Lift Marketing Brand Awareness Audience 109

Martech Series

JUNE 16, 2022

“The results that they drove surpassed our targets and expectations, and demonstrated that programmatic advertising can really play a role within a brand campaign.”. Introducing Brand Lift Live by Quantcast. Brand Lift Live solves this problem.”.

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

Martech Series

JANUARY 11, 2023

Top, Global Brands Find Success on Taboola Through Brand Lift Campaigns. Brands that are looking to reach consumers at a massive scale often turn to social media, which has inherent risk in brand safety and pose significant risks. These brands operate across the U.S., Europe and Latin America.

Native Advertising 77

Native Advertising Brand Lift Advertising Finance 77

Digiday

DECEMBER 7, 2022

Another area where full-funnel measurement principles show up is how brands evaluate and understand the brand-lift effects of a campaign. “By its very nature, brand awareness is cross-channel,” Thatte said. ” How a brand measures brand lift must take that multichannel reality into account.

Brand Lift 69

Brand Lift Brand Awareness Viewability Audience 69

MNTN

MAY 24, 2022

Your goal is to keep the viewer watching beyond the three seconds, since this correlates with increased brand awareness. Include a logo, but don’t lead with it: A google study found that opening with a logo or similar branding elements promotes brand recall, but negatively impacts engagement.

Retargeting 98

Retargeting Brand Awareness Brand Lift Audience 98

Martech Series

JULY 14, 2022

Advertisers have embraced CTV and they’re shifting bigger budgets to the medium as an essential buy for driving brand awareness and performance marketing,” said Tom Cox, President of Premion. Achieving Brand Awareness and Performance Marketing Goals Seen as Significant Advantages.

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76

Digiday

NOVEMBER 14, 2022

Furthermore, they’re using brand lift studies to analyze ad recall, favorability and brand awareness. Marketers are driving brand awareness with demographic and contextual targeting.

Audience 68

Audience Brand Awareness Marketing Brand Lift 68

Digiday

SEPTEMBER 2, 2022

Coterie is one of many brands leveraging OOH to diversify their media spend and capture the attention of shoppers out and about as Covid-19 precautions let up. “It’s It’s about building that iconic brand, lifting that brand awareness,” said Jess Jacobs, svp of brand and creative at Coterie, which makes diapers, pants and wipes.

Brand Lift 69

Brand Lift Advertising Marketing Retargeting 69

Digiday

FEBRUARY 2, 2023

With ad spend under more scrutiny than ever, brands should continue looking for cost-efficient and relatively new ways to boost brand awareness, especially as go-to performance marketing channels have proven less effective thanks to data privacy measures. She did not provide exact spend figures).

Advertising 69

Advertising Brand Awareness Brand Lift Agency 69

Martech

MAY 21, 2024

B2B brands with lead generation goals also benefit from down-funnel performance. Like our hypothetical case example, CPG brands can also benefit from hyper-targeting when measuring brand lift or ad recall. Keep in mind that many platforms will provide lift and recall studies.

Audience 92

Audience Conversion Rate Brand Lift Machine Learning 92

Basis

JANUARY 24, 2024

Third-party lift analyses can help measure things like brand awareness, and for companies that have loads of data, media-mix modeling can be useful, but B2B brands and marketing teams will need to recognize that attribution is going to look different and adjust KPIs to this new cookieless landscape.

Advertising 88

Advertising Marketing Cookies Brand Lift 88

Martech

DECEMBER 4, 2023

Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness. Creating awareness with B2B buyers has never been more important. Many media platforms provide brand lift studies.

Marketing 103

Marketing Brand Lift Conversion Rate Audience 103

Digiday

DECEMBER 8, 2022

Digiday has learned the research firm plans to release next week a report titled “ Assessing Ad Impact in Social Media ,” that indicates paid social media generates significant results in brand lift and business outcomes, particularly in the consumer packaged goods category of advertiser. “I

Brand Lift 87

Brand Lift Brand Awareness Media Agency 87

Digiday

JUNE 15, 2022

For example, some advertiser categories are beginning to drop off, such as brand advertisers. So the publishers are turning to brand lift studies to prove out campaign success, which is also part of their playbook for dealing with Apple’s change destabilizing traditional email metrics.

Media 69

Media Brand Lift Click Through Rate Brand Awareness 69

MNTN

OCTOBER 7, 2024

Whether the value of the CPM unlocks brand-safe, high-quality inventory that can help drive brand lift. How To Buy OTT and CTV Advertising Before you start purchasing ad slots, you’ll need to define your goals, whether those involve increasing brand awareness , lead generation, or direct sales.

CPM 52

CPM Advertising Audience Brand Lift 52

MNTN

OCTOBER 7, 2024

Whether the value of the CPM unlocks brand-safe, high-quality inventory that can help drive brand lift. How To Buy OTT and CTV Advertising Before you start purchasing ad slots, you’ll need to define your goals, whether those involve increasing brand awareness , lead generation, or direct sales.

CPM 52

CPM Advertising Audience Brand Lift 52

illumin

DECEMBER 14, 2018

In a Google Brand Lift study , Google measured what ads people chose to watch. They monitored whether they watched 15 seconds, 30 seconds or more, how long they watched the longer cuts, and how that impacted brand recall and favorability. In fact, its VTR was 30% higher than that of the 15-second spot.

Brand Lift 78

Brand Lift Brand Awareness Video Ads Advertising 78

Digital Remedy

DECEMBER 7, 2022

Both the wide-ranging brand awareness benefits of traditional broadcast TV advertising and the precise targeting capabilities of digital marketing are known for their mass ability to draw in potential customers. How to Get Started. Check out our presentation at GROW NY or speak to a member of our team to learn more.

Brand Lift 52

Brand Lift Conversion Machine Learning Conversion Rate 52

Basis

NOVEMBER 12, 2024

DOOH enhances the customer journey and has a strong impact on consumers DOOH offers brands an opportunity to connect with consumers in real-world moments—including those in which they’re unreachable (or less reachable) on their personal devices. Even more, people tend to view DOOH ads favorably.

Advertising 52

Advertising Pop-Up Brand Awareness Impressions 52

InMobi

APRIL 15, 2015

The MMA reviewed AT&T’s media budget based on their goal to build brand awareness for the new device. minutes interacting with the ad on mobile, significantly increasing brand lift for McDonald’s in Thailand. As an example, MMA’s analysis of an AT&T marketing campaign for the Moto X is telling.

Brand Lift 52

Brand Lift Rich Media Brand Awareness Impressions 52

VideoWeek

OCTOBER 28, 2024

Because it’s full-funnel, it can be effective at driving both brand awareness and short-term sales. This is also the case historically for TV, and it’s never been true to say that TV only does long-term brand building, or short-term sales. That makes answering this question complex. There has always been a crossover.

Viewability 64

Viewability Ad Tech Agency Audience 64

Basis

JANUARY 3, 2024

In 2023 alone, the platform announced Reddit Brand Lift and Reddit Conversion Lift for enhanced measurement, as well as Product Ads and Contextual Keyword Targeting. As such, it can work well for building brand awareness with highly engaged target audiences.

Advertising 68

Advertising Audience A/B Testing Brand Lift 68

InMobi

MAY 2, 2022

It's really seen more as brand awareness marketing. And measuring in-game ad effectiveness is a combination of viewability measurement and brand lift studies rather than trying to directly track clicks or purchases. It's really that brand lift measurement which will be IDFA proof.

Viewability 52

Viewability Advertising Impressions Brand Lift 52

Digiday

SEPTEMBER 15, 2022

And with campaigns designed to increase brand awareness and product consideration, like video and connected TV, Hargrave’s clients are asking for more “path analysis” data, which measures the customer journey and is meant to connect the dots of a brand awareness campaign to their impacts on the company’s bottom line, he said.

Media 68

Media Advertising Cookies Impressions 68

Basis

JULY 7, 2023

With a large majority of the US adult population still tuning into terrestrial radio, streaming can serve as a great complement to its traditional counterpart by extending reach across the market and helping to build brand awareness. Quick tip: try three or more DOOH venues to ensure the best brand lift!)

Advertising 52

Advertising Retargeting Brand Lift Audience 52

Basis

MARCH 7, 2023

DOOH enhances the customer journey and has a strong impact on consumers DOOH offers brands an opportunity to connect with consumers in real-world moments—including those in which they’re unreachable (or less reachable) on their personal devices. Case in point: 98% of consumers have visited a DOOH venue in the last 30 days.

Advertising 83

Advertising Pop-Up Impressions Demand Side Platform 83

Martech Series

AUGUST 5, 2022

Their smaller followings also make them more accessible, which allows brands to build stronger relationships with them. As a result, micro influencers can be extremely effective in promoting brand messages and increasing brand awareness. This makes them a more cost-effective option for brands.

Marketing 81

Marketing Audience Media Entertainment 81

AdvertiseMint

OCTOBER 19, 2023

Source: mariapeaglerdigital.com Setting up ads on social media can help you: Grow your community Boost brand awareness Promote content And drive sales! Increase brand awareness? Drive brand lift and direct response with creative that inspires. You can target users by location, interests, behaviors, and more.

Advertising 52

Advertising Pop-Up Display Advertising Native Advertising 52

AdExchanger

SEPTEMBER 20, 2022

But when it started investing in paid media earlier this year, the brand turned to TikTok primarily for brand building rather than sales lift, said Chief Marketing Officer Charlotte Watson, who was hired in January as its first CMO.

Media 63

Media Brand Lift Brand Awareness Marketing 63

Single Grain

NOVEMBER 15, 2019

After testing extensively, Facebook found that 70% of the time “vertical video ads drove an incremental increase in brand lift, including a three- to nine-point increase in ad recall.” 2) Add Captions to Your Videos. Still, if it works for them, it might work even better for you! Dive Deeper: .

Video Ads 97

Video Ads A/B Testing Audience Pop-Up 97

Martech

APRIL 4, 2024

They can either select a CTV-only campaign or launch a multichannel campaign to boost brand awareness. Marketers who have created a video ad simply log into Campaign Manager and choose an objective. Marketers can then choose a target audience among English-speaking decision-makers in the U.S. and Canada found on LinkedIn.

Brand Lift 63

Brand Lift Conversion Rate Retargeting Video Ads 63

Digiday

MAY 2, 2023

HARIBO partnered with Barkley and introduced Chewy Games, the world’s first gummi gaming studio, to increase brand awareness and engagement across social media channels, earning them a Best Use of Social nomination. These developments are reflected in this year’s Digiday Content Marketing Awards shortlist.

Marketing 69

Marketing Entertainment Agency Audience 69