Basis

JANUARY 9, 2025

After not one, but two delays, Google pivoted yet again in 2024 when it announced it would no longer deprecate third-party cookies in Chrome. To use a non-cookie-related example, sometimes well see clients want to stop a display or video campaign because theyre not seeing the same metrics as search.

Advertising 95

Advertising Cookies Brand Lift Conversion 95

Basis

JANUARY 24, 2024

Now, after numerous delays , third-party cookie deprecation in Google Chrome has officially begun, making the challenge of adapting to signal loss even more urgent. They can also take advantage of the brand lift studies that LinkedIn offers to measure the impact of their ads.

Advertising 103

Advertising Marketing Cookies Brand Lift 103

Digiday

FEBRUARY 2, 2023

With ad spend under more scrutiny than ever, brands should continue looking for cost-efficient and relatively new ways to boost brand awareness, especially as go-to performance marketing channels have proven less effective thanks to data privacy measures. She did not provide exact spend figures).

Advertising 69

Advertising Brand Awareness Brand Lift Agency 69

Digiday

SEPTEMBER 15, 2022

And with campaigns designed to increase brand awareness and product consideration, like video and connected TV, Hargrave’s clients are asking for more “path analysis” data, which measures the customer journey and is meant to connect the dots of a brand awareness campaign to their impacts on the company’s bottom line, he said.

Media 69

Media Advertising Cookies Impressions 69

Basis

MARCH 7, 2023

DOOH enhances the customer journey and has a strong impact on consumers DOOH offers brands an opportunity to connect with consumers in real-world moments—including those in which they’re unreachable (or less reachable) on their personal devices. Case in point: 98% of consumers have visited a DOOH venue in the last 30 days.

Advertising 97

Advertising Pop-Up Impressions Demand Side Platform 97

Basis

JANUARY 3, 2024

In 2023 alone, the platform announced Reddit Brand Lift and Reddit Conversion Lift for enhanced measurement, as well as Product Ads and Contextual Keyword Targeting. As such, it can work well for building brand awareness with highly engaged target audiences.

Advertising 85

Advertising Audience A/B Testing Brand Lift 85