Martech

MAY 21, 2024

Like our hypothetical case example, CPG brands can also benefit from hyper-targeting when measuring brand lift or ad recall. Keep in mind that many platforms will provide lift and recall studies. However, they require a substantial commitment to meet the spend and impression threshold.

Audience 110

Audience Conversion Rate Machine Learning Brand Lift 110

Digiday

DECEMBER 8, 2022

Digiday has learned the research firm plans to release next week a report titled “ Assessing Ad Impact in Social Media ,” that indicates paid social media generates significant results in brand lift and business outcomes, particularly in the consumer packaged goods category of advertiser. “I

Brand Lift 87

Brand Lift Brand Awareness Media Agency 87

InMobi

APRIL 15, 2015

The MMA reviewed AT&T’s media budget based on their goal to build brand awareness for the new device. While 16% may not sound extremely impressive, MMA’s analysis reveals that reallocating the budget with an eye towards mobile’s effectiveness would have changed the attitudes of an additional 2.5

Brand Lift 52

Brand Lift Rich Media Brand Awareness Impressions 52

Digiday

JUNE 15, 2022

For example, some advertiser categories are beginning to drop off, such as brand advertisers. So the publishers are turning to brand lift studies to prove out campaign success, which is also part of their playbook for dealing with Apple’s change destabilizing traditional email metrics. The proof is in the survey.

Media 69

Media Brand Lift Click Through Rate Brand Awareness 69

Basis

MARCH 7, 2023

DOOH enhances the customer journey and has a strong impact on consumers DOOH offers brands an opportunity to connect with consumers in real-world moments—including those in which they’re unreachable (or less reachable) on their personal devices. Case in point: 98% of consumers have visited a DOOH venue in the last 30 days.

Advertising 97

Advertising Pop-Up Impressions Demand Side Platform 97

Digiday

SEPTEMBER 15, 2022

Blavity Inc has added more than 50 new advertisers to its client roster this year, increasing its ad revenue by 56% in the first half of 2022, but as the year has progressed, delivering on some clients’ key performance indicators (KPIs), like total impressions, has gotten difficult, if not impossible. Numbers to know.

Media 69

Media Advertising Cookies Impressions 69

InMobi

MAY 2, 2022

The MRC (Media Ratings Council) defines an impression as viewable if 50% of the ad is visible for at least one second for display ads and at least two seconds for video ads. With third party verification, advertisers can understand whether an impression is fraudulent or not.

Viewability 52

Viewability Advertising Impressions Brand Lift 52

Digital Remedy

DECEMBER 7, 2022

Both the wide-ranging brand awareness benefits of traditional broadcast TV advertising and the precise targeting capabilities of digital marketing are known for their mass ability to draw in potential customers. How to Get Started. Check out our presentation at GROW NY or speak to a member of our team to learn more.

Brand Lift 52

Brand Lift Conversion Machine Learning Conversion Rate 52

Digiday

MAY 2, 2023

HARIBO partnered with Barkley and introduced Chewy Games, the world’s first gummi gaming studio, to increase brand awareness and engagement across social media channels, earning them a Best Use of Social nomination. As a result, the video series received 100 million impressions, exceeding the company’s goal by 211%.

Marketing 69

Marketing Entertainment Agency Audience 69

AdvertiseMint

OCTOBER 19, 2023

You get insane amounts of data too – impressions, clicks, sales. Source: mariapeaglerdigital.com Setting up ads on social media can help you: Grow your community Boost brand awareness Promote content And drive sales! These visual ads help promote your business by increasing visibility and brand impressions.

Advertising 52

Advertising Pop-Up Display Advertising Audience 52