Martech

FEBRUARY 6, 2025

.” Standardized assessment: Guillermo Novillo, LATAM director of integrated marketing at Microsoft, wants to see “more of a framework emerging for how you connect branding to business outcomes, and I think that’s something that will start to happen.”

Machine Learning 84

Machine Learning Brand Lift Marketing Click Through Rate 84

Martech Series

JUNE 16, 2022

Now, with the Quantcast Platform, marketers can measure and optimize brand advertising as effectively as their direct response campaigns. The results that they drove surpassed our targets and expectations, and demonstrated that programmatic advertising can really play a role within a brand campaign.”.

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

Martech

MAY 21, 2024

B2B brands with lead generation goals also benefit from down-funnel performance. Like our hypothetical case example, CPG brands can also benefit from hyper-targeting when measuring brand lift or ad recall. Keep in mind that many platforms will provide lift and recall studies.

Audience 111

Audience Conversion Rate Machine Learning Brand Lift 111

Digital Remedy

DECEMBER 7, 2022

Both the wide-ranging brand awareness benefits of traditional broadcast TV advertising and the precise targeting capabilities of digital marketing are known for their mass ability to draw in potential customers.

Brand Lift 52

Brand Lift Conversion Machine Learning Conversion Rate 52

VideoWeek

DECEMBER 13, 2024

The company, which focuses on measuring brand lift, said the funds will be used to advance its AI-driven ad measurement solutions and expand its presence in the UK market. “Our Brand lift technology delivers exactly that. .” percent, with a particular focus on growing brand awareness.

Ad Tech 52

Ad Tech Media Brand Lift Audience 52