illumin

MAY 9, 2024

Brand lifts are a simple tool for measuring how effective your brand and advertising efforts are. Here’s a quick, handy guide on all about the power of brand lifts. We’re often fixated on the “how” of things – How do we increase brand awareness on various platforms? What is a brand lift?

Brand Lift 105

Brand Lift Advertising Brand Awareness Control Group 105

Martech

JUNE 28, 2024

Quantifying impact across the funnel: The goal is to validate the direct impact of brand investments and understand their influence on other marketing channels. For example, a successful brand campaign might increase brand awareness and improve the efficiency of performance marketing tactics like brand search or social retargeting.

Brand Lift 122

Brand Lift Marketing Brand Awareness Audience 122

MNTN

MAY 24, 2022

Your goal is to keep the viewer watching beyond the three seconds, since this correlates with increased brand awareness. Crafting a CTA—even if it doesn’t result in conversions right away—will result in a brand lift and stronger brand awareness. Two Weeks ‘Til Father’s Day.

Retargeting 98

Retargeting Brand Awareness Brand Lift Audience 98

Martech

APRIL 4, 2024

They can either select a CTV-only campaign or launch a multichannel campaign to boost brand awareness. Additionally, customers can retarget members who viewed their video ad with additional campaigns and formats, like lead gen forms and Document Ads, to drive measurable results at any stage throughout the purchase cycle.”

Brand Lift 83

Brand Lift Conversion Rate Retargeting Video Ads 83

Digiday

SEPTEMBER 2, 2022

Coterie is one of many brands leveraging OOH to diversify their media spend and capture the attention of shoppers out and about as Covid-19 precautions let up. “It’s It’s about building that iconic brand, lifting that brand awareness,” said Jess Jacobs, svp of brand and creative at Coterie, which makes diapers, pants and wipes.

Brand Lift 69

Brand Lift Advertising Marketing Retargeting 69

Single Grain

NOVEMBER 15, 2019

After testing extensively, Facebook found that 70% of the time “vertical video ads drove an incremental increase in brand lift, including a three- to nine-point increase in ad recall.” How to Easily Set Up a High-Conversion Facebook Retargeting Campaign. How to Get 1,000 True Fans with Facebook Video Retargeting.

Video Ads 97

Video Ads A/B Testing Audience Pop-Up 97

Basis

JULY 7, 2023

Depending on your overall strategy, display can aid in general awareness that will boost site traffic and even organic site traffic over time. Programmatic channels can also help build retargeting pools quickly and aid in conversion-based campaigns. Quick tip: try three or more DOOH venues to ensure the best brand lift!)

Advertising 52

Advertising Retargeting Brand Lift Audience 52