Brand Awareness Brand Lift Video Ads 
Single Grain
NOVEMBER 15, 2019
This comprehensive how-to guide for Facebook video ads was updated and expanded for 2020 to provide even more information. Are you trying to run Facebook ads, but no matter how much time you spend tweaking your campaigns, they just don’t seem to be bringing the results you’ve been promising to your boss? NEW & IMPROVED!
Martech
APRIL 4, 2024
Marketers who have created a video ad simply log into Campaign Manager and choose an objective. They can either select a CTV-only campaign or launch a multichannel campaign to boost brand awareness. Dig deeper: The B2B CEO’s social media checklist Getting started. and Canada found on LinkedIn.
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Martech
MAY 21, 2024
Example : The feminine hygiene brand plans a cross-platform campaign, targeting its niche audience with audio ads on mobile devices at 7 a.m. based on peak running times and digital video ads during “high-scroll” times. B2B brands with lead generation goals also benefit from down-funnel performance.
illumin
DECEMBER 14, 2018
First, we don’t see ad abandonment rates to be any higher for longer format (30-second+) ads relative to their shorter form equivalents. The fact is the most popular video ads online are over 45 seconds long with the average duration of the most widely shared ads being 2 minutes.
Basis
NOVEMBER 12, 2024
Though people most closely associate DOOH with brightly colored digital billboards (like those in Times Square), the channel includes everything from massive digital billboards, to ads displayed on mall kiosk screens, to video ads that pop up on the gas station TV while you’re refueling.
Digiday
FEBRUARY 2, 2023
While ad spend across the board is reducing, agencies are advising clients maintain their budgets to test and learn in channels that are newer, like TikTok, or new to them, like digital video and streaming audio. ” In the past, Fitzco clients have leveraged streaming video ads before, but minimally.
Basis
MARCH 7, 2023
Though people most closely associate DOOH with brightly colored digital billboards (like those in Times Square), the channel includes everything from massive digital billboards, to ads displayed on mall kiosk screens, to video ads that pop up on the gas station TV while you’re refueling.
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