Brand Awareness Click Through Rate Fashion 
Single Grain
MAY 18, 2023
Here’s your guide to Instagram advertising for fashion companies, including the different ad types and tips for creating the most powerful campaign. Work With Us The Rise of Instagram Advertising Many companies are investing in Instagram marketing and advertising, with 98% of fashion brands on the platform.
Digiday
MARCH 1, 2023
And with the pandemic continuing to impact consumer trends, agencies and brands are finding that they need to reprioritize some metrics that faded into the background over the last few years. “But I would say that in the last month, there has been a definite tempo change from our clients, particularly around the metric of new-to-brand.”
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Single Grain
AUGUST 1, 2023
There are many benefits of native ads, such as increasing brand awareness and building trust among your audience. There are also some downsides of native ads to be aware of before investing in a campaign (we’ll cover those, too). Your brand can use lifestyle videos, such as this one from Giorgio Armani.
Oko
AUGUST 8, 2024
Preferred Deals and Private Auctions The vast majority of ad sales online happen rapid-fire through computerized auctions — but that doesn’t mean there’s no room for an old-fashioned deal on the phone anymore. AdX allows publishers to negotiate directly with advertisers through preferred deals and private auctions.
MNTN
JULY 6, 2023
A marketing funnel maps the customer journey, guided by marketing efforts, from brand awareness to conversion. Can you use your resources in wiser fashion to get to your goal? A high click-through rate (CTR), a low CAC, and a high conversion rate are all signs of a healthy conversion funnel.
Single Grain
JUNE 5, 2023
It allows you to reach your target audience, boost brand awareness, and drive conversions effectively on a single social platform. The default pricing model for ad campaigns is the CPC (cost per click) where you pay Facebook for every click on the ad. Advertising on Facebook is similar to Google Ads.
InMobi
OCTOBER 9, 2018
Goals could range from brand awareness, i.e. reaching as many relevant people as possible looking at their ads, to driving a specific action like a mobile web landing page visit or an app download via a particular app store. What technology is used to serve and then render an ad on mobile devices?
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