Martech

APRIL 3, 2025

Marketers often celebrate a “successful” campaign when click-through rates soar and cost-per-click drops. More importantly, did those clicks turn into paying customers? When setting up brand awareness campaigns, clearly define your messaging and targeting.

Conversion 108

Conversion ROI Brand Awareness Click Through Rate 108

Single Grain

SEPTEMBER 19, 2019

Budgets should be based on the profitability of marketing channels, not an arbitrary number set by the finance department. They already have customers, so their marketing isn’t about brand awareness. Click here to download it for free right now! Or just tell your CFO that Eric Siu thinks budgets are useless.

Marketing 84

Marketing ROI SEO Banner 84

SODP

MAY 25, 2020

Non-intrusive branded messages that fit seamlessly into editorial content helped advertisers combat banner blindness and increase click-through rates significantly. . The main goal here is to build brand awareness and strengthen customer loyalty. What’s the aim of this campaign?

Native Advertising 52

Native Advertising Click Through Rate Audience Advertising 52

Automatad Inc.

JANUARY 13, 2023

Share Tweet Share Digital advertising works wonders when it comes to influencing the buyer’s purchase decision or increasing brand awareness. As per TechTarget, 84% of buyers are more likely to engage with the brand if they come across its banner online. play an important role in determining the CPM rate.

CPM 52

CPM Ad Inventory Impressions CPL 52

Single Grain

JUNE 6, 2023

Pay-per-click (PPC) advertising provides a powerful opportunity to ensure your brand is placed in front of the right audience, helping you boost brand awareness and increase sales. Industries like finance and insurance allocate significantly higher budgets to PPC advertising, surpassing other sectors.

Click Through Rate 52

Click Through Rate Impressions CPC ROI 52

Lemonads

MAY 30, 2021

For example, the key metrics for a sales campaign will be different than the KPIs for brand awareness ads. CPC Cost-per-click (CPC) is relatively superficial because it only shows the cost of each click without much context. But, remember that the type of campaign also influences your KPIs.

Affiliates 52

Affiliates CPA Advertising Marketing 52

Ad Beat

JULY 26, 2019

As a result, the display network is perfect for brands that want to invest in top-of-funnel brand awareness. This also explains why they also invest just as much (if not more) money in desktop advertising than mobile.

Conversion 52

Conversion Click Through Rate Advertising Communications 52