Martech

MARCH 15, 2022

As users see more relevant ads, click-through rates improve, leading to a better ROI. Most users interact with brands across multiple touchpoints and prefer to receive a seamless, coherent brand message across all platforms. Click here to download! This is in keeping with GDPR. First-party cookies.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

InMobi

MAY 11, 2021

For video ad campaigns, video completion rates (VCR) are key, as they highlight whether people liked the video ad enough to watch it up until the end. Other common KPIs include click-through rate (CTR) and view-through rate (VTR).

Advertising 52

Advertising Click Through Rate Viewability Video Ads 52

Single Grain

JULY 19, 2019

million unique emails were sent, which had a 25% higher click-through rate than non-personalized emails. The campaign saw a 65% click-through rate and a 33.6% conversation rate, proving the personal touch works. The benefits of using social media stories include: Increased brand awareness.

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

JULY 19, 2019

million unique emails were sent, which had a 25% higher click-through rate than non-personalized emails. The campaign saw a 65% click-through rate and a 33.6% conversation rate, proving the personal touch works. The benefits of using social media stories include: Increased brand awareness.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

NOVEMBER 16, 2023

Additionally, align your content types with your marketing goals: If brand awareness is a priority, podcasts or webinars could help you reach a broader audience. Be aware that since the average email click-through rate for software companies is 2.45% , this is most effective when you have a large number of email addresses.

Marketing 98

Marketing SEO Conversion Rate Audience 98

Single Grain

NOVEMBER 3, 2020

There are numerous pain points involved in sending emails, including issues of deliverability, technical woes of verifying your domain, and GDPR compliance. If you have an existing email list, you can write an email to promote your content and blast it out to everyone (as long as you have permission to do so – GDPR alert!).

Marketing 98

Marketing SEO Education Audience 98

Single Grain

AUGUST 11, 2023

Do you want to generate leads, drive traffic to your website, or build brand awareness? Whether it’s increasing followers, driving traffic to your website, or enhancing brand awareness, having specific goals will guide your content strategy. Target audience: Who are you creating content for?

SEO 52

SEO Audience Communications Brand Awareness 52