InMobi

NOVEMBER 17, 2021

Most marketers are no strangers to the power of video, so why is this format often left out of their retail media playbook? As the retail media market continues to grow, so will the importance of creating richer, more immersive advertising experiences that will capture consumer attention and inspire purchases.

Retail 52

Retail Media Click Through Rate Video Ads 52

Spoton Digital Media

AUGUST 21, 2024

By now, you’ve already seen it dominating the news cycle, showing up in commercial breaks, taking over social media, and spilling over into email and text inboxes. Revisit Your Editorial Calendar Now is a good time to look at your publishing plans for the rest of the year and potentially push the pause button on spending media dollars.

Marketing 92

Marketing Click Through Rate Audience Brand Awareness 92

Digiday

JUNE 15, 2022

In this week’s Media Briefing, media editor Kayleigh Barber reports on how the economic slowdown and Apple’s Mail Privacy Protection feature have affected newsletter publishers’ advertising businesses. Media buyers want more proof that their investments in newsletters are worth the budget allocation.

Media 69

Media Brand Lift Click Through Rate Brand Awareness 69

Martech

MARCH 22, 2023

Do it well, and you can generate leads and increase brand awareness. Well-crafted blog content pieces have significant SEO value for several reasons: It increases click-through rates and time on your page. Pull stats to create infographics or quizzes for social media content.

Click Through Rate 123

Click Through Rate SEO Brand Awareness MarTech 123

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. Joint content creation, combining brand and influencer ideas. Co-created content. Event appearances.

Marketing 134

Marketing Audience Click Through Rate Conversion 134

Adtaxi

APRIL 7, 2022

More companies invested in digital strategies (such as web optimization and digital media and search) as opposed to traditional marketing (like event marketing) in 2021, so if digital hasn’t played a big role in your marketing efforts before, it should now. From there, determine how much of that percentage will go toward digital marketing.

Marketing 77

Marketing Retargeting Click Through Rate Brand Awareness 77

Single Grain

JULY 25, 2023

As an agency backed with years of experience, we’ve honed our methods and designed a supremely effective social media content calendar template. We encourage you to use this as a launchpad for your own brand’s social media content calendar. Determine what you aim to achieve through your social media efforts.

Media 52

Media Click Through Rate A/B Testing Audience 52

Ad Wisey

MAY 13, 2022

Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more. 33% of marketers turn to paid advertising to boost their brand awareness. Want to see some proof? Advanced reports.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

MNTN

MARCH 10, 2025

A marketing funnel maps the customer journey, guided by marketing efforts, from brand awareness to conversion. As most social media platforms have begun to merge with ecommerce functions, lower-funnel videos on platforms like TikTok have become increasingly important to encourage consumers to take that final leap.

eCommerce 52

eCommerce Conversion Conversion Rate Click Through Rate 52

Spoton Digital Media

JANUARY 12, 2022

Millions of people use at least one social media platform every day -- many of them use it for a few hours a day. If your brand is trying to reach new customers, social media platforms are THE place to get in front of eager audiences. Many brands already know this and have a solid social media management strategy in place.

Media 52

Media Advertising Click Through Rate Audience 52

Single Grain

OCTOBER 16, 2023

Social media posting is a hot topic. In the last year, the average user spent 151 minutes per day on social media. Social media also benefits businesses, large and (particularly) small: They can promote their products and services and maintain a professional online presence on various social media platforms.

Media 52

Media Brand Awareness Audience Click Through Rate 52

MNTN

APRIL 9, 2024

You can use view-through attribution with Connected TV (CTV) ads, social media campaigns, pay-per-click (PPC) ads, and offline channels. One of the easiest ways to make view-through attribution more accurate is to assign a specific call to action to each campaign.

Click Through Rate 52

Click Through Rate Brand Awareness Conversion Audience 52

Single Grain

OCTOBER 28, 2019

For instance, a B2C company might prefer to use social media to capture leads for its new course in a cost-effective way, whereas a B2B company with a bigger budget would be happy to shell out on a targeted PPC (pay-per-click) ad campaign. 1) Click-Through Rate (CTR). Measure the click-through rate.

Conversion Rate 111

Conversion Rate Conversion CPC Click Through Rate 111

Single Grain

FEBRUARY 20, 2025

Leverage multiple outreach channels: Combine cold email, social media, and cold calling to maximize engagement and response rates. Social media best practices Personalize your connection request. Social media outreach example Hi [First Name], I came across your profile and was impressed by your work in [specific field].

Agency 52

Agency A/B Testing Conversion Rate Communications 52

Single Grain

SEPTEMBER 13, 2019

Video is one of the easiest ways to boost your revenue, gain more brand awareness, and grow your company. One of the reasons for this is the Rule of Seven: People need to see your brand seven times before they decide to take an action. In addition, social media platforms – and LinkedIn in particular – reward video content.

Marketing 112

Marketing SEO Conversion Rate Banner 112

Single Grain

AUGUST 24, 2023

With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on. A classic example is when you view a product on an e-commerce site and then see ads for that same product on different websites or social media platforms you visit.

Agency 98

Agency Marketing SEO Brand Awareness 98

illumin

NOVEMBER 20, 2023

Media buying is a crucial component of any advertising campaign. It involves the strategic planning, negotiation, and purchase of ad space and time on various media channels to reach a target audience effectively and, with the rise of digital advertising, media buying has evolved to include both traditional and digital channels.

Media 52

Media Conversion Rate Audience Click Through Rate 52

Digiday

MARCH 1, 2023

The way agencies deliver performance metrics is shifting, as brands seek to expand in retail media and shift priorities following the pandemic. And with the pandemic continuing to impact consumer trends, agencies and brands are finding that they need to reprioritize some metrics that faded into the background over the last few years.

Retail 69

Retail Agency Click Through Rate Brand Awareness 69

MNTN

FEBRUARY 12, 2025

Automated Media Buying for Greater Efficiency AI-powered programmatic platforms streamline ad placements, eliminating the need for manual bidding and negotiations. This real-time optimization ensures better engagement, improved conversion rates, and maximized ad effectiveness.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Spoton Digital Media

MARCH 23, 2022

You need to establish your brand, build out all of your marketing assets, and start to create brand awareness. If you’re just getting started, you’re going to need extra budget for establishing brand assets that will provide value over the lifetime of your marketing efforts. Foundation : You are just getting started.

Marketing 78

Marketing Click Through Rate Conversion Rate Brand Awareness 78

AdvertiseMint

MAY 17, 2023

In fact, a study by TikTok found that businesses that use TikTok ads see an average of 300% increase in brand awareness and a 200% increase in website traffic. They spend an average of 90 minutes per day on the app, and they are more likely to interact with ads than users on other social media platforms.

Advertising 64

Advertising Click Through Rate Brand Awareness Audience 64

PubMatic

OCTOBER 13, 2022

Advertising campaigns are planned around these KPIs – with ads designed to drive brand awareness and affinity at the top of the funnel and ads designed to drive a consumer response at the bottom of the funnel. And, as the natural evolution of linear TV, OTT and CTV already attract a lot of brand spend. But things are changing.

Viewability 52

Viewability Click Through Rate Audience Brand Awareness 52

MNTN

OCTOBER 14, 2022

Brand Awareness. Brand awareness refers to how well-acquainted consumers are with your brand and its values. A big part of marketing aims to increase brand awareness and create positive associations. How is Brand Awareness Measured? Click-Through Rate (CTR).

CPL 52

CPL CPA Brand Awareness Marketing 52

MNTN

OCTOBER 14, 2022

Here are a few you may be aware of, and a few you may not. Brand Awareness. Brand awareness refers to how well acquainted consumers are with your brand and its values. A big part of marketing aims to increase brand awareness and create positive associations. How is Brand Awareness Measured?

CPL 52

CPL CPA Brand Awareness Marketing 52

MNTN

JULY 18, 2024

Such a trend indicates that social media personalities can be a great addition to your growth marketing plan. While you want to reach new prospects, you also need to get your brand in front of people who would actually use your products. However, pay-per-click (PPC) ads can be quite costly.

Marketing 84

Marketing SEO Conversion Rate Conversion 84

Single Grain

AUGUST 12, 2021

Include Your Brand Name. Including your brand name in the SEO title can be a good call, especially when you’re looking to build brand awareness (which of course you are!). It can also be beneficial if you’re trying to leverage your established name into driving more clicks. SEO Page Title Formulas/Templates.

SEO 145

SEO A/B Testing Impressions Click Through Rate 145

AdvertiseMint

AUGUST 13, 2023

TikTok and Facebook are among the biggest social media platforms today. This article will compare these social media titans to help you make the right decision. TikTok is a vibrant social media platform that’s all about short-form videos. TikTok’s click-through rate is 9% for in-feed ads.

Click Through Rate 52

Click Through Rate CPM Conversion Rate Audience 52

Single Grain

JULY 19, 2019

As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. million unique emails were sent, which had a 25% higher click-through rate than non-personalized emails. The campaign saw a 65% click-through rate and a 33.6%

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

JULY 31, 2023

Local PPC advertising offers businesses an unparalleled opportunity to target specific audiences, boost brand awareness and optimize conversions like never before. Their power lies in three distinct areas: local targeting, brand awareness boost, and conversion optimization. Let’s dive right in!

Conversion 52

Conversion Geo targeting Click Through Rate A/B Testing 52

AdvertiseMint

OCTOBER 19, 2023

For instance, a high number of impressions coupled with a low number of clicks would indicate that while the ad or content is being displayed extensively, it might not be effectively engaging the audience, leading to potential areas of improvement in content strategy. Why are impressions considered vital in marketing strategies?

Impressions 40

Impressions Click Through Rate CPM Viewability 40

Martech

MARCH 15, 2022

The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. Adtech also gives marketers incredible reach since it connects them to all media. People-centric marketing.

First-Party Cookies 122

First-Party Cookies Cookies Impressions Ad Exchange 122

MNTN

JANUARY 31, 2024

Clever marketing campaigns can improve your brand awareness and build a steady stream of customers, but how do you know if they were successful? A “touchpoint” is an interaction a customer has with your brand. The remaining 10% would be split among your public transit ads and the branding at your physical location.

Brand Awareness 52

Brand Awareness Click Through Rate Conversion Banner 52

Single Grain

AUGUST 1, 2023

There are many benefits of native ads, such as increasing brand awareness and building trust among your audience. There are also some downsides of native ads to be aware of before investing in a campaign (we’ll cover those, too). Users most commonly see them as social media ads in their feeds, Stories or on Reels.

Native Advertising 52

Native Advertising Advertising Brand Awareness Banner 52

MNTN

JULY 2, 2024

Here are a few you may be aware of, and a few you may not. Brand Awareness Brand awareness refers to how well-acquainted consumers are with your brand and its values. A big part of marketing aims to increase brand awareness and create positive associations. How is Brand Awareness Measured?

CPL 52

CPL CPC CPA Marketing 52

MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

Single Grain

SEPTEMBER 10, 2019

Is it brand awareness? 4) Offer FREE Value through Your Content. But if you never get anyone to click through your headlines to the post, it won’t matter how great your content is. Click-through rate (CTR) is a direct ranking factor. MeetEdgar – social media post scheduler.

Marketing 112

Marketing A/B Testing SEO Banner 112

Single Grain

JULY 19, 2019

As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. million unique emails were sent, which had a 25% higher click-through rate than non-personalized emails. The campaign saw a 65% click-through rate and a 33.6%

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108