InMobi

OCTOBER 7, 2021

Especially, mobile videos have witnessed 65% growth in ad spends across SEA in the last year thereby providing a highly engaging ad experience. Mobile videos offer a 179% higher Click Through Rate (CTR) when compared to other ad formats. million unique users The video completion rate was 1.5

Click Through Rate 52

Click Through Rate Video Ads Conversion Rate Brand Awareness 52

InMobi

NOVEMBER 17, 2021

Consumers prefer video content. 80% of consumers prefer to watch live videos over reading blogs (1) and 66% of consumers said they prefer watching a video compared to reading about a product (2). Video Ads Have Higher Engagement. Video Influences Consumer Purchase Decisions. Videos Help Brands Build Trust.

Retail 52

Retail Media Click Through Rate Video Ads 52

AdvertiseMint

SEPTEMBER 22, 2023

The crucial metric to consider is the click-through rate (CTR). This article will discuss what CTR means for your TikTok ad campaign. What is CTR for TikTok Ad Campaigns? CTR, or click-through rate , is a metric that tells you how effectively your TikTok ads encourage users to click on them.

Click Through Rate 52

Click Through Rate Video Ads Impressions Audience 52

Spoton Digital Media

AUGUST 21, 2024

Reconsider Your Channels Some social media platforms and ad streams will be impacted more directly than others during election season. Consider where your brand is showing up and if you should change your visibility during the election. You may want to opt out of these ad streams in the weeks before the election.

Marketing 92

Marketing Click Through Rate Audience Brand Awareness 92

Single Grain

AUGUST 13, 2019

Amazon’s Sponsored Brands, which used to be called Headline Search Ads, are also PPC-based keyword-targeted ads that are shown at the top or bottom of a search results page or on the left-hand column. Finally, there are Amazon Video Ads, which typically show up in the same position as Display Ads.

Video Ads 110

Video Ads Conversion CPC Banner 110

Single Grain

SEPTEMBER 13, 2019

Dive Deeper: The Ultimate Guide to Video Marketing. 7 Ways Video Helps Inbound Marketing. Ride the Video Content Marketing Wave to Boost Your Organic Reach. Video Boosts More Revenue. Video is one of the easiest ways to boost your revenue, gain more brand awareness, and grow your company.

Marketing 112

Marketing SEO Conversion Rate Banner 112

Ad Wisey

MAY 13, 2022

Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more. 33% of marketers turn to paid advertising to boost their brand awareness. Video options. Bing (Microsoft) Ads.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

InMobi

MAY 11, 2021

Viewability is a big one, to make sure that people verifiably saw the ad. For video ad campaigns, video completion rates (VCR) are key, as they highlight whether people liked the video ad enough to watch it up until the end.

Advertising 52

Advertising Click Through Rate Viewability Video Ads 52

AdvertiseMint

JANUARY 8, 2024

This blog post will discuss how to easily analyze Facebook ad campaigns. Are you aiming to boost brand awareness, drive website traffic, generate leads, or increase sales? Whether you are assessing a particular ad set’s success or scrutinizing a single ad’s performance, Ads Manager has you covered.

A/B Testing 52

A/B Testing Click Through Rate Conversion Rate CPC 52

InMobi

DECEMBER 21, 2020

The current state of in-app video ad spending beyond user-generated content like Instagram Stories. Who is embracing in-app video advertising and using video content in a big way in their ads campaigns. The average completion rates of both horizontal and vertical video ads.

Advertising 52

Advertising Video Ads Viewability Click Through Rate 52

AdvertiseMint

AUGUST 13, 2023

Better influencer marketing opportunities: Like Instagram, TikTok allows brands to work with influencers to achieve their marketing goals. Disadvantages of TikTok Ads Here are some disadvantages of TikTok ads: Video ads are necessary : Image ads don’t do well on TikTok.

Click Through Rate 52

Click Through Rate CPM Conversion Rate Audience 52

MNTN

APRIL 9, 2024

You need a precise understanding of when your customers will take action following an ad campaign to properly assign credit. Click-Through Attribution Click-through attribution involves tracking click-through rates on an ad campaign. Each model has its strengths and weaknesses.

Click Through Rate 52

Click Through Rate Brand Awareness Conversion Audience 52

Single Grain

AUGUST 1, 2023

There are many benefits of native ads, such as increasing brand awareness and building trust among your audience. There are also some downsides of native ads to be aware of before investing in a campaign (we’ll cover those, too). Your brand can use lifestyle videos, such as this one from Giorgio Armani.

Native Advertising 52

Native Advertising Advertising Brand Awareness Banner 52

Smart-Hub

AUGUST 8, 2023

In today’s complex digital advertising ecosystem, businesses need effective tools to streamline processes and maximize the impact of their ad campaigns. One of those is the Video Ad Serving Template, or VAST tag. These tags play a crucial role in ensuring standardized communication between video players and ad servers.

Advertising 52

Advertising Ad Server Video Ads Ad Exchange 52

AdvertiseMint

FEBRUARY 13, 2024

Are you looking to boost your e-commerce business using Facebook ads? E-commerce Facebook ads can seem daunting. However, with the right strategies, they can become a powerful tool for driving sales and increasing brand awareness. Before creating Facebook ads, it’s crucial to define your goals.

eCommerce 52

eCommerce A/B Testing Brand Awareness Conversion Rate 52

MNTN

MARCH 19, 2024

Here’s a breakdown of the most common marketing metrics used: Goal: Increase Brand Awareness Impressions : The total number of times the ad was displayed. Reach : The number of unique viewers exposed to the ad. Frequency : The average number of times the ad was shown to each viewer.

Advertising 97

Advertising Demand Side Platform Ad Exchange Ad Inventory 97

Smart-Hub

NOVEMBER 1, 2023

And each of these media actually has ads built into them. Since all of those media channels are different, a huge number of ad formats are designed specifically for these media – mobile video ad formats, desktop ones, and even ones for Smart TVs and digital out-of-home billboards. SmartHub's Features Have No Limits!

Mobile Ads 67

Mobile Ads Advertising Banner Ad Exchange 67

InMobi

JULY 20, 2020

Amplify brand awareness by targeting users across devices. Myth #7: Ad Formats are Not Effective on Smaller Screens In digital advertising, banner ads have long been the most common and inexpensive ad format available. There are other key benefits to in-app ad formats too.

Advertising 52

Advertising Viewability Cookies Click Through Rate 52

Single Grain

JUNE 5, 2023

It allows you to reach your target audience, boost brand awareness, and drive conversions effectively on a single social platform. Advertising on Facebook is similar to Google Ads. The default pricing model for ad campaigns is the CPC (cost per click) where you pay Facebook for every click on the ad.

Advertising 89

Advertising A/B Testing Geo targeting Audience 89

MNTN

FEBRUARY 28, 2024

With this attribution model, you assume that any user who clicks on your website, makes a purchase, or downloads your app has seen a recent ad. VTA is a great model for measuring traditional television ads, Connected TV (CTV) ads, offline ads, and other methods you can’t always track with a click-through rate.

Click Through Rate 52

Click Through Rate Conversion Impressions Audience 52

AdvertiseMint

MARCH 15, 2024

Use high-quality content that provides value, such as educational blog posts , engaging video ads , or infographics that relate to your offerings. This type of content can help potential customers understand the benefits of what you’re selling, positioning your brand as a solution to their needs.

Retargeting 52

Retargeting Click Through Rate Conversion Rate Audience 52

Single Grain

MAY 24, 2023

This dominance reflects advertisers’ recognition of mobile’s power in capturing audience attention and driving brand awareness and conversions. Dive Deeper: 11 Brands That Are Doing Mobile Advertising Right 3) Video Ad Spend on U.S. Average CTRs of in-app video ads are 7.5X Billion to $73.14

Advertising 52

Advertising Mobile Ads Click Through Rate Video Ads 52

Oko

AUGUST 8, 2024

Native ads on AdX integrate seamlessly with a publisher’s content, matching the look and feel of the surrounding site. This format can capture users who otherwise wouldn’t click on your ads. Video Ads Are you ready to “pivot to video ?”

Header Bidding 52

Header Bidding Ad Exchange CPM Impressions 52

Basis

NOVEMBER 15, 2023

Getting clear on your goals will help you choose the platforms and ad types that are best suited for your marketing needs. Consider these common PPC goals: Increase site traffic Generate leads Drive sales If your main goal is brand awareness, then social media and display ads are ideal for your strategy.

CPC 52

CPC Click Through Rate CPA Audience 52

MobileAds

JANUARY 20, 2021

So, publishers should not push an interstitial ad in the middle of a game. InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. On overall ad spending for interstitial is high. In-App video advertising has been steadily gaining traction. The engagement rate is high.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

InMobi

SEPTEMBER 30, 2019

For example, they may have one partner for brand awareness at the top of the funnel, one partner for driving engagement and interest and then another one just for user acquisition — and that’s it. Let’s consider a simple banner ad, for example. And, this is largely why video ads are becoming increasingly effective.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

Single Grain

JANUARY 23, 2023

On the other hand, a professional PPC consultant knows exactly how to conduct market research to thoroughly analyze the market before preparing a personalized marketing strategy for better brand awareness and launching several campaigns. You need to optimize your PPC campaign for the ad ranking algorithm to gain the top results.

Click Through Rate 59

Click Through Rate CPC Conversion Rate Conversion 59

Single Grain

MAY 18, 2023

Some prominent PPC account checks done during an audit are analyzing the account structure, checking the ad settings, reviewing multiple and single ad group keywords, testing the ad copy, reviewing the ad targeting options, perfecting the bidding strategies, and checking the conversion tracking via Google Analytics.

Click Through Rate 52

Click Through Rate Conversion Rate CPC Conversion 52

Single Grain

JANUARY 3, 2024

Here’s a breakdown of the main types of ads best suited for each stage: Awareness: Display Ads : Visual ads on websites or social media platforms that introduce your brand or product. Video Ads : Engaging video content on platforms like YouTube to capture attention and build brand awareness.

Retargeting 52

Retargeting Click Through Rate Video Ads Impressions 52

InMobi

OCTOBER 9, 2018

Goals could range from brand awareness, i.e. reaching as many relevant people as possible looking at their ads, to driving a specific action like a mobile web landing page visit or an app download via a particular app store. App publishers need to consider how ads affect app usage, while also maximizing earnings.

Advertising 52

Advertising Ad network Ad Ops Banner 52

Single Grain

JULY 26, 2023

No matter where your business is based, your digital ads can connect you with consumers from every corner of the globe. This wide reach is essential for growing brand awareness and establishing an international presence. A single share by a user can put your content in front of hundreds or even thousands of potential customers.

Advertising 52

Advertising Click Through Rate Retargeting SEO 52

Single Grain

MAY 18, 2023

This helps fashion brands to extend their reach, hear valuable feedback from their audience and create connections that can help to drive higher conversions. Instagram also offers specific features that benefit fashion companies, such as shopping ads. They appear in users’ feeds like regular posts, boosting brand awareness.

Fashion 52

Fashion Retargeting Brand Awareness Audience 52

SODP

JUNE 8, 2023

With CPM marketing, advertisers can attract the attention of a large target audience through a single display ad. This is why the CPM pricing method suits companies looking to create brand awareness or increase brand recognition. This allows marketers to determine the total ad spend for every 1,000 impressions.

CPM 52

CPM CPA CPC Viewability 52

Monetize More

NOVEMBER 24, 2022

This way, even if they don’t click on it right away, they’ll remember seeing it later and will probably visit your site again because they’re curious to see what’s under that ad. Pros: More attention, brand awareness and engagement. Accidental clicks inflating a fake high click through rate.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

SpotX

MAY 24, 2021

APAC consumers are receptive to ad-supported viewing, and the majority of viewers report one to five minutes of ads per hour of content acceptable. 4: OTT only works for top-of-funnel branding. Across APAC, 30 to 40% of video viewers made a purchase (in-store, online, or by redeeming a voucher/promotion) after seeing an OTT ad.

Viewability 52

Viewability Click Through Rate Impressions Brand Awareness 52

Single Grain

AUGUST 10, 2023

When to Use It: If advertisers prefer hands-on control over bid optimizations to drive specific performance metrics, such as click-through rates (CTR) or conversion rates, manual CPC bidding can be an effective strategy. Paying for impressions does not guarantee user engagement or interaction with the ad.

CPC 52

CPC CPM Viewability Impressions 52

Single Grain

AUGUST 11, 2023

Using LinkedIn Ads is a great way to reach a professional audience, target your ads with laser precision, and get more clicks and conversions for your money. They also offer advanced targeting options, high click-through rates, and the ability to build brand awareness and trust.

A/B Testing 52

A/B Testing Audience Conversion Brand Awareness 52