Brand Awareness Click Through Rate Viewability 
Martech Series
JUNE 16, 2022
At the heart of this new product suite is Brand Lift Live, an integrated, real-time survey solution that enables marketers to optimize campaigns continuously against the brand awareness and consideration metrics that really matter, rather than limiting substitute metrics such as viewability and click-through rate (CTR).
PubMatic
OCTOBER 13, 2022
In simple terms the funnel looks a bit like this: Awareness/attention: I’ve heard of it. Advertising campaigns are planned around these KPIs – with ads designed to drive brand awareness and affinity at the top of the funnel and ads designed to drive a consumer response at the bottom of the funnel. Interest: I like it.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
InMobi
MAY 11, 2021
Viewability is a big one, to make sure that people verifiably saw the ad. For video ad campaigns, video completion rates (VCR) are key, as they highlight whether people liked the video ad enough to watch it up until the end. Other common KPIs include click-through rate (CTR) and view-through rate (VTR).
InMobi
JULY 20, 2020
Myth #5: In-App Ads Have Low Measurability While independent third-party measurement providers like Moat, IAS and DoubleVerify provide viewability measurement, the launch of IAB’s Open Measurement SDK ( OM SDK ) has eliminated the need to implement separate SDKs for accurate viewability verification.
AdvertiseMint
OCTOBER 19, 2023
For instance, a high number of impressions coupled with a low number of clicks would indicate that while the ad or content is being displayed extensively, it might not be effectively engaging the audience, leading to potential areas of improvement in content strategy. Why are impressions considered vital in marketing strategies? Absolutely.
Single Grain
AUGUST 10, 2023
When to Use It: If advertisers prefer hands-on control over bid optimizations to drive specific performance metrics, such as click-through rates (CTR) or conversion rates, manual CPC bidding can be an effective strategy. Pros: It enhances the effectiveness of ad campaigns by prioritizing viewable impressions.
InMobi
DECEMBER 21, 2020
Why digital video advertising, including pre-roll and in-stream ads, is often better than both word of mouth and other ad formats for brand awareness. The average completion rates of both horizontal and vertical video ads. Who is embracing in-app video advertising and using video content in a big way in their ads campaigns.
Expert insights. Personalized for you.
84 
Let's personalize your content