Martech

JANUARY 21, 2022

“Marketers are expected to deliver campaigns that cultivate rich customer experience and drive brand awareness, all within a quick turnaround time,” said Megan Sangha, Senior Product Marketing Manager at Wrike, in her presentation at our MarTech conference. The large circle is exposure or brand awareness,” she said.

Marketing 138

Marketing Brand Awareness Pop-Up Communications 138

AdvertiseMint

SEPTEMBER 26, 2023

Enter integrated marketing communications (IMC)! According to this study , integrated marketing communications have a significant beneficial impact on brand equity. Let’s explore how integrated marketing communications can work its magic on your business. Together, they communicate clearly and consistently.

Communications 52

Communications Marketing Pop-Up ROI 52

Martech

DECEMBER 6, 2021

In order to do so, sales and marketing teams need must align to maximize brand awareness, increase revenue and strengthen consistent communications to your customers throughout every step of their buyer’s journey. The feud between marketing and sales is costly, but it can be avoided.

Brand Awareness 104

Brand Awareness Marketing Communications MarTech 104

Martech

OCTOBER 1, 2021

The psychology of brand awareness. The first psychological insight to put into practice is brand awareness amid all this digital noise and clutter. Brand awareness can be found in obvious areas like the ad you see when you’re scrolling through social media, or a pop-up that you click on,” said Sangha.

Brand Awareness 133

Brand Awareness Pop-Up MarTech Communications 133

Martech Series

DECEMBER 19, 2022

I recently joined Reputation as CMO, overseeing the organization’s global marketing function, which includes growth and field marketing, corporate marketing and communications, and product marketing. To start, you need one source of truth for customer data and a single way to communicate, which is typically automated via a martech solution.

MarTech 99

MarTech Brand Awareness Communications Finance 99

Martech

MAY 17, 2024

Worse are the startups that believe their brands don’t need PR because they haven’t had any “bad press.” For the record, handling bad press (or proactively preventing it) is another specific type of PR called crisis communications. crisis communications is about communicating with the media during times of crisis.

Communications 110

Communications Public Relations Media Brand Awareness 110

Martech

FEBRUARY 21, 2023

“So, being able to bolster your position in the marketplace is what is going to make your thought leadership resonate and what’s going to make that person on the receiving end feel more comfortable about interacting with your brand and wanting to go on that buying journey process with your brand.”

Marketing 116

Marketing Brand Awareness Machine Learning Communications 116

Martech Series

DECEMBER 16, 2022

Global cloud communications platform Infobip has appointed Ben Lewis as Vice President of Marketing and Growth. Ben will lead Infobip’s global marketing and growth function and is responsible for increasing the firm’s market share and brand awareness to meet its ambitious growth targets. messaging heavyweight OpenMarket.

Communications 92

Communications Marketing Brand Awareness MarTech 92

Martech

DECEMBER 27, 2023

However, the value of these efforts often gets lost in translation when communicating with executive leadership. A cutting-edge social media campaign focusing on brand awareness doesn’t do much good when the C-Suite’s primary goal is to increase direct sales. So what can marketers do when communicating with leadership?

Marketing 117

Marketing Communications Brand Awareness MarTech 117

Digiday

FEBRUARY 27, 2024

It’s been a debate for years: How can performance and brand marketing co-exist to push sales and boost brand awareness or affinity simultaneously? There’s new brands popping up. It’s a question Orangetheory Fitness is now asking itself after 14 years in business.

Pop-Up 83

Pop-Up Marketing Brand Awareness Communications 83

Single Grain

JULY 8, 2021

Increase Brand Awareness. Demand generation tactics act as awareness-generating machines to bring relevant traffic to your website: Well-executed inbound marketing campaigns differentiate your brand from others in your industry, making your offerings visible to those who may not yet have identified their need for your product.

Communications 145

Communications Brand Awareness Conversion Audience 145

MNTN

MAY 24, 2022

This means being intentional about your messaging, and consistently representing your brand’s promise and mission, no matter the advertising format (but especially on television). As Simon Sinek says, understanding your “why” is the core of being able to communicate your brand in an effective way. Four Weeks ‘Til Father’s Day.

Retargeting 98

Retargeting Brand Awareness Brand Lift Audience 98

Martech

JUNE 21, 2024

Business development is changing fast As AI-generated content floods traditional communication channels, cold email is becoming more challenging, search marketing is in its decline and the amount of meaningless word salad content online is skyrocketing. And that’s because the way companies find customers is evolving.

Marketing 115

Marketing Communications Brand Awareness Conversion 115

Martech

JULY 30, 2024

Initially, most startups concentrate on building brand awareness in local markets and attracting early adopters with limited budgets. Platforms such as Facebook, Instagram, LinkedIn and X offer valuable opportunities to engage with audiences, build brand awareness and foster customer loyalty.

Marketing 89

Marketing Brand Awareness Machine Learning GDPR 89

Martech

OCTOBER 9, 2024

Why sales and marketing misalignment hurts your business Why silos exist Silos between sales and marketing often stem from misaligned goals, disconnected tools and poor communication. Marketing focuses on lead generation and brand awareness, tracking metrics like web traffic and MQLs.

Conversion Rate 100

Conversion Rate Marketing Communications Conversion 100

Martech Series

OCTOBER 4, 2022

To overcome those challenges, brands are leveraging the social media influence of their own employees—​​more than two-thirds (68%) of marketers report that their organizations have an advocacy program for social. Marketing Technology News: Finding the Communication Sweet Spot.

Brand Awareness 88

Brand Awareness Audience MarTech Communications 88

Basis

OCTOBER 24, 2022

It’s of utmost importance to nurture your customer pools, solicit feedback from them whenever possible, and offer communications that show both your appreciation and your sensitivity towards their economic circumstances (a loyalty discount never hurts!). Maintain Brand Awareness with Personalized Messaging.

Brand Awareness 91

Brand Awareness Marketing Education Audience 91

Digiday

OCTOBER 4, 2022

Productivity platform Notion is ramping up its out-of-home efforts with ad placements across the globe to boost brand awareness beyond U.S. In August, the brand rolled out its first international brand campaign with billboards across eight cities: San Francisco, New York, Toronto, London, Dublin, Paris, Tokyo and Seoul.

Brand Awareness 83

Brand Awareness Conversion Communications Agency 83

Martech

AUGUST 15, 2024

Through clear communication, marketing ensures the product features land as promised, maximizing its value.” Within marketing, there should be more focus on brand awareness versus driving immediate conversions. Bank: “Engineering builds it, Marketing translates it.

ROI 103

ROI Finance Brand Awareness Conversion 103

Single Grain

JUNE 2, 2020

Social media has had a huge impact on how businesses find and communicate with their audiences. Changing the way businesses communicate with their audience. That number is likely much higher in 2020, as people encounter over 5,000 branding messages in a day. NOW UPDATED!

Media 141

Media Audience Brand Awareness Pop-Up 141

Spoton Digital Media

OCTOBER 20, 2023

Approaching a slowing economy by cutting your marketing teams, organic communication efforts, volume of content, event and community participation, and advertising budgets may seem like a quick way to save, but it can have lasting and costly repercussions for your brand, revenue, and reputation. Focus on your loyal customers.

Advertising 90

Advertising Marketing ROI Brand Awareness 90

Martech Series

SEPTEMBER 16, 2022

The taxi service company uses the latest marketing tools and technologies to grow its business, attract riders and customers, and increase its brand awareness. Airbnb has beautifully streamlined its content to drive the customers emotionally and never missed any opportunity to communicate with its audience warmly and invitingly.

Marketing 103

Marketing Brand Awareness Retargeting Audience 103

Martech Series

NOVEMBER 8, 2022

The same survey also underlined their top three marketing goals: brand awareness, launching new product offerings, and acquiring new subscribers. Alliance Communications leveraged Marketing Cloud Plus to run an email campaign focused on new subscriber acquisitions to support their upcoming fiber expansion in South Dakota.

Audience 90

Audience Marketing Brand Awareness Communications 90

Martech Series

AUGUST 2, 2022

Study Reveals Opportunity for Brands to Improve Consumer Data Privacy Education and Communications; Data Collection Remains at the Core of Consumer Trust. 75% of brands report greater difficulty building and maintaining trust with their customers post-pandemic, although online shopping is up 63%.

Education 75

Education Communications Cookies Conversion Rate 75

Martech

JANUARY 18, 2024

Here are this week’s AI-powered martech releases: Generaitiv creates AI image generator bots customized for digital communities. The bots generate and share unique images based on simple text prompts, increasing online engagement and brand awareness. Get MarTech! In your inbox. Business email address Subscribe Processing.

MarTech 104

MarTech Affiliates Brand Awareness Retail 104

Digiday

NOVEMBER 16, 2022

Birdies, a direct-to-consumer shoe brand, is ramping up its brand awareness efforts, investing more than 20% of ad spend for television ads, a first-time investment for the brand, to reach a broader audience. There’s only so much emotion you can communicate through a search ad or social carousel.”.

Brand Awareness 69

Brand Awareness Video Ads Communications Media 69

Martech Series

JANUARY 17, 2023

To make this as concrete as possible, let’s dive into use cases that demonstrate how consumer closeness can be a major growth driver for brands. The first use case demonstrates how social teams can bridge the consumer closeness gap to improve social campaign performance, monitor sentiment, and grow brand awareness among key consumers.

Pharmaceuticals 84

Pharmaceuticals Public Relations Communications Conversion 84

Single Grain

APRIL 3, 2023

Defining your brand’s social target audience is the first step in building brand awareness, engaging with the right users, accruing valuable results and, ultimately, growing business revenue from social media. Think of it like your approach to defining your buyer persona.

Media 98

Media Advertising Retargeting Brand Awareness 98

Martech

NOVEMBER 13, 2024

What CMOs can learn from CEOs and investors Both CEOs and the investor community increasingly recognize the value of strategic marketing. Investors, too, recognize that brands are enduring assets and companies that make wise marketing investments are likely to yield better returns in the long run.

Marketing 122

Marketing CPL CPA Finance 122

Martech

JANUARY 9, 2024

Let’s explore some tips and strategies to tap into the creator economy, enhance brand visibility, forge strong creator partnerships and authentically engage with communities. Reaching out directly Many (if not most) creators operate independently, meaning they control their schedule, brand negotiations and communications.

Marketing 130

Marketing Audience Click Through Rate Conversion 130

Martech

FEBRUARY 9, 2023

Dig deeper: How Roku boosts advertiser experience Digital shoppers courted by Rakuten Since a lot of digital shoppers will be watching the Super Bowl, ecommerce brand Rakuten is taking the opportunity to boost brand awareness with a nostalgic campaign featuring 90s star Alicia Silverstone.

Brand Awareness 82

Brand Awareness Pop-Up Retargeting Affiliates 82

Martech Series

NOVEMBER 11, 2022

The primary goal of an integrated B2B marketing campaign is to generate traffic, and brand awareness, and drive higher conversions by leveraging as many marketing channels as possible such as content, emails, display ads, social media, and many more. Why B2B companies should think of an integrated marketing campaign?

Marketing 93

Marketing Brand Awareness Audience Conversion 93

Martech

AUGUST 7, 2024

For example, a lack of clear objectives manifests as a general aim to “increase brand awareness” without specifying what that looks like or how it will be measured. Vague goals and no measurable targets can ruin any marketing strategy, making it nearly impossible to be data-driven.

Brand Awareness 100

Brand Awareness Marketing Media Audience 100

Martech

MAY 8, 2023

We love to put this in place for CPG brands. Tailor the experience and communication to fit the channel and content that draws new subscribers. Approach this series as an opportunity to set the tone on the frequency and type of communication users should expect.

Marketing 116

Marketing eCommerce Communications Brand Awareness 116

Digital Remedy

OCTOBER 2, 2023

No matter what they’re whipping up in the kitchen, these eateries can communicate new menu items and promotions available within the region. Digital Agency Solutions With Digital Remedy With Digital Remedy, you can optimize your regional CTV advertising strategies and gain a better understanding of your local audiences across the board.

Agency 105

Agency Retargeting Real Estate Brand Awareness 105

Digiday

APRIL 12, 2023

“People want that authentic and real communication from that content.” So for us, we’re all about that top-of-funnel brand awareness and building that story slowly, and we’re not immediately hitting them in the face with, ‘Hey, purchase, purchase, purchase,'” said Ellsworth. ”

Marketing 75

Marketing Brand Awareness Media Communications 75

Martech

AUGUST 3, 2022

This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. It was a great question. My answer to her also sums up why you should care about this article.

Education 111

Education Communications Audience Brand Awareness 111