Martech

NOVEMBER 13, 2024

What CMOs can learn from CEOs and investors Both CEOs and the investor community increasingly recognize the value of strategic marketing. Investors, too, recognize that brands are enduring assets and companies that make wise marketing investments are likely to yield better returns in the long run.

Marketing 129

Marketing CPL CPA Finance 129

Digiday

SEPTEMBER 20, 2023

While this is the first gaming related livestream Fandom has done with Instagram, it’s part of a bigger push to celebrate and embrace the vast gaming community among the Gen Z demographic thriving on Instagram’s platform. ”It’s

Brand Awareness 93

Brand Awareness Communications Marketing Media 93

AdvertiseMint

DECEMBER 24, 2023

Would you like to know how to increase brand awareness with Facebook? Learning how to increase brand awareness with Facebook helps build a strong brand presence for your business. This blog post will discuss how you can increase your brand awareness with Facebook ad campaigns. Craft a compelling page.

Brand Awareness 52

Brand Awareness A/B Testing Audience Video Ads 52

Martech

SEPTEMBER 25, 2024

“As we’ve grown, we’ve recognized a major opportunity in helping businesses thrive through effective visual communication, and [the new] campaign reflects that shift.” This month it rolled out the multichannel campaign “Love Your Work” to increase brand awareness at the corporate level.

Brand Awareness 108

Brand Awareness MarTech Video Ads Communications 108

Digiday

JUNE 1, 2022

While experts say some industry shifts have been a long time coming alongside changes in society and technology, the digital boom of 2020 has exacerbated issues in work timelines and communication. Over the last two years, brands have been focusing more of their earned media efforts on TikTok in hopes of going viral to boost brand awareness.

Communications 76

Communications Public Relations Brand Awareness Agency 76

illumin

OCTOBER 24, 2024

Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Building Brand Awareness and Credibility In the B2B sector, trust and credibility are paramount. Meta advertising powers innovation and helps brands increase reach.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Ad Rants

MAY 28, 2024

The Essence of Visual Storytelling in Digital Communication Understanding Visual Storytelling: It's a very advanced kind of approach: visual storytelling. By tapping into universally recognized visuals, companies can communicate complex messages quickly and effectively, making visual storytelling an invaluable tool in digital communication.

Conversion Rate 203

Conversion Rate Communications Audience Real Estate 203

Martech

JANUARY 20, 2025

Story-driven marketing goes beyond simply promoting features and benefits; it aims to create a compelling and memorable brand experience. In this approach, brands use storytelling elements such as characters, plot lines and conflicts to communicate their values, mission, and unique selling propositions.

Marketing 106

Marketing Audience MarTech Brand Awareness 106

Martech

JULY 26, 2024

It’s about building trust, brand awareness, and thinking outside the box. That happens best when we’re honest, highlight the benefits, combine data sources, and communicate directly with our audience. The real focus should be on empowering users to share their data willingly, for a truly personalized experience.

Cookies 124

Cookies Non-Profit Audience GDPR 124

Martech

DECEMBER 13, 2021

In order to do so, sales and marketing teams need must align to maximize brand awareness, increase revenue and strengthen consistent communications to your customers throughout every step of their buyer’s journey. The feud between marketing and sales is costly, but it can be avoided.

Marketing 113

Marketing Brand Awareness Communications MarTech 113

Martech

DECEMBER 6, 2024

Instead, focus on public-facing content that showcases your brand voice and industry expertise. This transforms it into a specialized marketing partner that understands your company’s unique perspective and communication style. However, the key to success lies in how you communicate with your AI co-pilot.

SEO 124

SEO Audience Education Machine Learning 124

illumin

OCTOBER 24, 2024

Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Building Brand Awareness and Credibility In the B2B sector, trust and credibility are paramount. Meta advertising powers innovation and helps brands increase reach.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Martech

DECEMBER 6, 2021

In order to do so, sales and marketing teams need must align to maximize brand awareness, increase revenue and strengthen consistent communications to your customers throughout every step of their buyer’s journey. The feud between marketing and sales is costly, but it can be avoided.

Brand Awareness 111

Brand Awareness Marketing Communications MarTech 111

Martech

JANUARY 21, 2022

“Marketers are expected to deliver campaigns that cultivate rich customer experience and drive brand awareness, all within a quick turnaround time,” said Megan Sangha, Senior Product Marketing Manager at Wrike, in her presentation at our MarTech conference. The large circle is exposure or brand awareness,” she said.

Marketing 139

Marketing Brand Awareness Pop-Up Communications 139

AdvertiseMint

SEPTEMBER 26, 2023

Enter integrated marketing communications (IMC)! According to this study , integrated marketing communications have a significant beneficial impact on brand equity. Let’s explore how integrated marketing communications can work its magic on your business. Together, they communicate clearly and consistently.

Communications 52

Communications Marketing Pop-Up ROI 52

Martech

OCTOBER 1, 2021

The psychology of brand awareness. The first psychological insight to put into practice is brand awareness amid all this digital noise and clutter. Brand awareness can be found in obvious areas like the ad you see when you’re scrolling through social media, or a pop-up that you click on,” said Sangha.

Brand Awareness 132

Brand Awareness Pop-Up MarTech Communications 132

Martech

MAY 17, 2024

Worse are the startups that believe their brands don’t need PR because they haven’t had any “bad press.” For the record, handling bad press (or proactively preventing it) is another specific type of PR called crisis communications. crisis communications is about communicating with the media during times of crisis.

Communications 115

Communications Public Relations Media Brand Awareness 115

Martech

OCTOBER 9, 2024

Why sales and marketing misalignment hurts your business Why silos exist Silos between sales and marketing often stem from misaligned goals, disconnected tools and poor communication. Marketing focuses on lead generation and brand awareness, tracking metrics like web traffic and MQLs.

Conversion Rate 122

Conversion Rate Marketing Communications Conversion 122

Martech Series

DECEMBER 19, 2022

I recently joined Reputation as CMO, overseeing the organization’s global marketing function, which includes growth and field marketing, corporate marketing and communications, and product marketing. To start, you need one source of truth for customer data and a single way to communicate, which is typically automated via a martech solution.

MarTech 99

MarTech Brand Awareness Communications Finance 99

Martech

FEBRUARY 21, 2023

“So, being able to bolster your position in the marketplace is what is going to make your thought leadership resonate and what’s going to make that person on the receiving end feel more comfortable about interacting with your brand and wanting to go on that buying journey process with your brand.”

Marketing 115

Marketing Brand Awareness Machine Learning Communications 115

Digital Remedy

MARCH 28, 2025

Not all clients measure success in the same waysome may prioritize direct conversions, while others focus on long-term brand awareness. With the Digital Remedy Platform , you gain access to a suite of features designed to streamline workflows, improve client communication, and deliver results.

Agency 66

Agency Brand Awareness Communications Conversion 66

Martech Series

DECEMBER 16, 2022

Global cloud communications platform Infobip has appointed Ben Lewis as Vice President of Marketing and Growth. Ben will lead Infobip’s global marketing and growth function and is responsible for increasing the firm’s market share and brand awareness to meet its ambitious growth targets. messaging heavyweight OpenMarket.

Communications 92

Communications Marketing Brand Awareness MarTech 92

Martech

JUNE 21, 2024

Business development is changing fast As AI-generated content floods traditional communication channels, cold email is becoming more challenging, search marketing is in its decline and the amount of meaningless word salad content online is skyrocketing. And that’s because the way companies find customers is evolving.

Marketing 127

Marketing Communications Brand Awareness Conversion 127

Digiday

FEBRUARY 27, 2024

It’s been a debate for years: How can performance and brand marketing co-exist to push sales and boost brand awareness or affinity simultaneously? There’s new brands popping up. It’s a question Orangetheory Fitness is now asking itself after 14 years in business.

Pop-Up 95

Pop-Up Marketing Brand Awareness Communications 95

Martech

DECEMBER 27, 2023

However, the value of these efforts often gets lost in translation when communicating with executive leadership. A cutting-edge social media campaign focusing on brand awareness doesn’t do much good when the C-Suite’s primary goal is to increase direct sales. So what can marketers do when communicating with leadership?

Marketing 121

Marketing Communications Brand Awareness MarTech 121

Martech

MAY 3, 2022

For example, are you trying to reach new audiences, build brand awareness, boost conversion rates and sales, or just find a new way to communicate and share updates with your customers? What are your goals? What business goals are you trying to achieve through your social media? Which social media platform should you focus on?

Media 144

Media Marketing Brand Awareness Audience 144

MNTN

MAY 24, 2022

This means being intentional about your messaging, and consistently representing your brand’s promise and mission, no matter the advertising format (but especially on television). As Simon Sinek says, understanding your “why” is the core of being able to communicate your brand in an effective way. Four Weeks ‘Til Father’s Day.

Retargeting 98

Retargeting Brand Awareness Brand Lift Audience 98

Single Grain

JULY 8, 2021

Increase Brand Awareness. Demand generation tactics act as awareness-generating machines to bring relevant traffic to your website: Well-executed inbound marketing campaigns differentiate your brand from others in your industry, making your offerings visible to those who may not yet have identified their need for your product.

Communications 145

Communications Brand Awareness Conversion Audience 145

Digiday

OCTOBER 4, 2022

Productivity platform Notion is ramping up its out-of-home efforts with ad placements across the globe to boost brand awareness beyond U.S. In August, the brand rolled out its first international brand campaign with billboards across eight cities: San Francisco, New York, Toronto, London, Dublin, Paris, Tokyo and Seoul.

Brand Awareness 91

Brand Awareness Conversion Communications Agency 91

Basis

OCTOBER 24, 2022

It’s of utmost importance to nurture your customer pools, solicit feedback from them whenever possible, and offer communications that show both your appreciation and your sensitivity towards their economic circumstances (a loyalty discount never hurts!). Maintain Brand Awareness with Personalized Messaging.

Brand Awareness 98

Brand Awareness Marketing Education Audience 98

Martech Series

OCTOBER 4, 2022

To overcome those challenges, brands are leveraging the social media influence of their own employees—​​more than two-thirds (68%) of marketers report that their organizations have an advocacy program for social. Marketing Technology News: Finding the Communication Sweet Spot.

Brand Awareness 88

Brand Awareness Audience MarTech Communications 88

Digiday

NOVEMBER 16, 2022

Birdies, a direct-to-consumer shoe brand, is ramping up its brand awareness efforts, investing more than 20% of ad spend for television ads, a first-time investment for the brand, to reach a broader audience. There’s only so much emotion you can communicate through a search ad or social carousel.”.

Brand Awareness 82

Brand Awareness Video Ads Communications Media 82

Martech

FEBRUARY 9, 2023

Dig deeper: How Roku boosts advertiser experience Digital shoppers courted by Rakuten Since a lot of digital shoppers will be watching the Super Bowl, ecommerce brand Rakuten is taking the opportunity to boost brand awareness with a nostalgic campaign featuring 90s star Alicia Silverstone.

Brand Awareness 98

Brand Awareness Pop-Up Retargeting Affiliates 98

Single Grain

JUNE 2, 2020

Social media has had a huge impact on how businesses find and communicate with their audiences. Changing the way businesses communicate with their audience. That number is likely much higher in 2020, as people encounter over 5,000 branding messages in a day. NOW UPDATED!

Media 141

Media Audience Brand Awareness Pop-Up 141

Spoton Digital Media

OCTOBER 20, 2023

Approaching a slowing economy by cutting your marketing teams, organic communication efforts, volume of content, event and community participation, and advertising budgets may seem like a quick way to save, but it can have lasting and costly repercussions for your brand, revenue, and reputation. Focus on your loyal customers.

Advertising 90

Advertising Marketing Brand Awareness ROI 90

Martech Series

SEPTEMBER 16, 2022

The taxi service company uses the latest marketing tools and technologies to grow its business, attract riders and customers, and increase its brand awareness. Airbnb has beautifully streamlined its content to drive the customers emotionally and never missed any opportunity to communicate with its audience warmly and invitingly.

Marketing 103

Marketing Brand Awareness Retargeting Audience 103

Martech Series

NOVEMBER 8, 2022

The same survey also underlined their top three marketing goals: brand awareness, launching new product offerings, and acquiring new subscribers. Alliance Communications leveraged Marketing Cloud Plus to run an email campaign focused on new subscriber acquisitions to support their upcoming fiber expansion in South Dakota.

Audience 90

Audience Marketing Brand Awareness Communications 90