Martech Series

DECEMBER 19, 2022

I recently joined Reputation as CMO, overseeing the organization’s global marketing function, which includes growth and field marketing, corporate marketing and communications, and product marketing. To start, you need one source of truth for customer data and a single way to communicate, which is typically automated via a martech solution.

MarTech 99

MarTech Brand Awareness Communications Finance 99

Martech

AUGUST 15, 2024

Through clear communication, marketing ensures the product features land as promised, maximizing its value.” Within marketing, there should be more focus on brand awareness versus driving immediate conversions. Marketing provides content that educates and equips teams with key talking points to drive client conversations.

ROI 112

ROI Finance Brand Awareness Conversion 112

Martech

FEBRUARY 21, 2023

“I think this is really crucial because you really need to have a baseline level of awareness in the marketplace,” said Megan Creighton, head of digital strategy for The Ricciardi Group, a boutique B2B marketing agency, who spoke at The MarTech Conference. To get the most out of any engagement with a prospect, the message has to resonate.

Marketing 118

Marketing Brand Awareness Machine Learning Communications 118

illumin

OCTOBER 24, 2024

Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Building Brand Awareness and Credibility In the B2B sector, trust and credibility are paramount. Meta advertising powers innovation and helps brands increase reach.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

illumin

OCTOBER 24, 2024

Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Building Brand Awareness and Credibility In the B2B sector, trust and credibility are paramount. Meta advertising powers innovation and helps brands increase reach.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

MNTN

MAY 24, 2022

This means being intentional about your messaging, and consistently representing your brand’s promise and mission, no matter the advertising format (but especially on television). As Simon Sinek says, understanding your “why” is the core of being able to communicate your brand in an effective way. Four Weeks ‘Til Father’s Day.

Retargeting 98

Retargeting Brand Awareness Brand Lift Audience 98

Digiday

OCTOBER 4, 2022

Productivity platform Notion is ramping up its out-of-home efforts with ad placements across the globe to boost brand awareness beyond U.S. In August, the brand rolled out its first international brand campaign with billboards across eight cities: San Francisco, New York, Toronto, London, Dublin, Paris, Tokyo and Seoul.

Brand Awareness 84

Brand Awareness Conversion Communications Agency 84

Martech

JANUARY 18, 2024

Here are this week’s AI-powered martech releases: Generaitiv creates AI image generator bots customized for digital communities. The bots generate and share unique images based on simple text prompts, increasing online engagement and brand awareness. Formless jas customizable templates, multilingual support and easy integration.

MarTech 109

MarTech Affiliates Brand Awareness Retail 109

Spoton Digital Media

OCTOBER 20, 2023

Approaching a slowing economy by cutting your marketing teams, organic communication efforts, volume of content, event and community participation, and advertising budgets may seem like a quick way to save, but it can have lasting and costly repercussions for your brand, revenue, and reputation.

Advertising 90

Advertising Marketing ROI Brand Awareness 90

Martech Series

AUGUST 2, 2022

Study Reveals Opportunity for Brands to Improve Consumer Data Privacy Education and Communications; Data Collection Remains at the Core of Consumer Trust. 75% of brands report greater difficulty building and maintaining trust with their customers post-pandemic, although online shopping is up 63%.

Education 75

Education Communications Cookies Conversion Rate 75

Martech Series

JANUARY 17, 2023

To make this as concrete as possible, let’s dive into use cases that demonstrate how consumer closeness can be a major growth driver for brands. The first use case demonstrates how social teams can bridge the consumer closeness gap to improve social campaign performance, monitor sentiment, and grow brand awareness among key consumers.

Pharmaceuticals 84

Pharmaceuticals Public Relations Communications Conversion 84

MNTN

APRIL 18, 2024

Since buyers are more informed than ever, it’s important to use the right strategy to stand out from the competition, build brand awareness, and convert new customers. You can use different demand gen tools to accomplish your brand awareness goals. What is Demand Generation?

Brand Awareness 52

Brand Awareness Conversion Rate Retargeting Audience 52

Single Grain

APRIL 3, 2023

Defining your brand’s social target audience is the first step in building brand awareness, engaging with the right users, accruing valuable results and, ultimately, growing business revenue from social media. Effective social media ad campaigns can improve conversion rate optimization (CRO) by generating leads and sales.

Media 98

Media Advertising Retargeting Brand Awareness 98

Martech

FEBRUARY 9, 2023

Dig deeper: How brands lined up on CTV for the 2022 FIFA World Cup Cross-screen viewing behaviors “Brands don’t have to spend $7 million on a 30-second TV spot that will likely be forgotten in a few days,” said consultant Brittany Hodak. She added, “Last year we had a Super Bowl ad that was a big brand awareness play.

Brand Awareness 92

Brand Awareness Pop-Up Retargeting Affiliates 92

Martech

OCTOBER 1, 2021

The psychology of brand awareness. The first psychological insight to put into practice is brand awareness amid all this digital noise and clutter. Brand awareness can be found in obvious areas like the ad you see when you’re scrolling through social media, or a pop-up that you click on,” said Sangha.

Brand Awareness 134

Brand Awareness Pop-Up MarTech Communications 134

Martech

NOVEMBER 13, 2024

Too often, marketing leaders focus narrowly on operational KPIs — such as website traffic, social media engagement and lead conversion — without tying these metrics to the larger business objectives. What CMOs can learn from CEOs and investors Both CEOs and the investor community increasingly recognize the value of strategic marketing.

Marketing 123

Marketing CPL CPA Finance 123

Ad Monsters

NOVEMBER 27, 2023

Effective communication is crucial in the world of podcast advertising. Instead, it confirmed podcasting’s increasingly well-understood ability to drive performance related to lower funnel, conversion-oriented metrics and deliver on buyer objectives across the entire marketing funnel, including lifts in brand awareness and purchase intent.

Communications 52

Communications Conversion Brand Awareness ROI 52

Single Grain

DECEMBER 8, 2023

Brands who advertise on LinkedIn typically see a 33% increase in search intent, while 82% of B2B marketers say they get the most success from LinkedIn ads compared to other social media channels. Lead Generation Capabilities : LinkedIn’s advertising tools are designed to support lead generation and conversion tracking.

CPC 105

CPC Conversion Conversion Rate Audience 105

Martech

JANUARY 9, 2024

Let’s explore some tips and strategies to tap into the creator economy, enhance brand visibility, forge strong creator partnerships and authentically engage with communities. Reaching out directly Many (if not most) creators operate independently, meaning they control their schedule, brand negotiations and communications.

Marketing 134

Marketing Audience Click Through Rate Conversion 134

Martech Series

NOVEMBER 11, 2022

The primary goal of an integrated B2B marketing campaign is to generate traffic, and brand awareness, and drive higher conversions by leveraging as many marketing channels as possible such as content, emails, display ads, social media, and many more. Why B2B companies should think of an integrated marketing campaign?

Marketing 93

Marketing Brand Awareness Audience Conversion 93

Single Grain

JUNE 19, 2023

Work With Us Defining Dark Social “Dark social” refers to the phenomenon of online content being shared privately through channels that are difficult to track and measure, such as private messaging apps, email, and other forms of direct communication.

Brand Awareness 52

Brand Awareness Conversion Audience Impressions 52

Single Grain

JULY 8, 2021

Increase Brand Awareness. Demand generation tactics act as awareness-generating machines to bring relevant traffic to your website: Well-executed inbound marketing campaigns differentiate your brand from others in your industry, making your offerings visible to those who may not yet have identified their need for your product.

Communications 145

Communications Brand Awareness Conversion Audience 145

Martech

DECEMBER 21, 2023

If you’re going to chime into an established community, do so with purpose. If you’re running a brand awareness ad be sure it can stop someone in the midst of their scrolling long enough to debate reading the next word. Which channels should you use? All of them. It isn’t just about responding to queries or comments.

Education 108

Education Audience MarTech Communications 108

Spoton Digital Media

MAY 15, 2023

Marketing teams typically use a mix of marketing software designed to help build brand awareness, generate leads, build customer loyalty, and manage marketing campaigns through email, social media, website content, PR, and paid promotions, among other tasks. It leads to better communication, support, and collaboration.

Marketing 52

Marketing Brand Awareness Communications Conversion 52

Martech

MARCH 11, 2024

For the sales team, better conversions, less garbage in, less time wasted, etc. For the company, less alienation and more effective communication with most of our market. And for 95% of our future customers, a better brand experience. Brand association. Brand affinity. Adtech We will still need adtech.

MarTech 92

MarTech Conversion Cookies Brand Awareness 92

MNTN

OCTOBER 24, 2023

When using the first-touch attribution model , you give all the credit for a conversion to the first touchpoint in which the customer interacted with your brand. First-touch attribution also helps you focus on building brand awareness and generating new leads. What Is First-Touch Attribution?

Brand Awareness 52

Brand Awareness Conversion Audience Media 52

Single Grain

AUGUST 18, 2023

Paid advertising promotes your brand, increasing brand awareness and visibility. Conversion rates : Metric that represents the percentage of website visitors who bought a product or responded to your CTA. Some brands may also use social media to improve their brand awareness.

ROI 98

ROI Marketing SEO CPA 98

MNTN

JUNE 11, 2024

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. It’s often relied on by smaller brands that don’t have robust budgets to test both performance and brand awareness (the type of advertising that isn’t tied directly to outcomes). How Does Performance Marketing Work?

Marketing 52

Marketing CPA Brand Awareness Conversion Rate 52

Martech

DECEMBER 11, 2023

Examples: Increase brand awareness Drive lead generation Improve customer engagement Increase sales 3. This helps to guide customers through their journey and increases the likelihood of conversion. While AI-powered marketing tools offer significant benefits, it’s important to be aware of potential downsides and risks.

MarTech 114

MarTech Marketing Conversion Rate Brand Awareness 114

Martech

MAY 8, 2023

We love to put this in place for CPG brands. Tailor the experience and communication to fit the channel and content that draws new subscribers. Approach this series as an opportunity to set the tone on the frequency and type of communication users should expect. What will enable marketers to use these automations?

Marketing 116

Marketing eCommerce Communications Brand Awareness 116

AdvertiseMint

FEBRUARY 17, 2024

Engagement and Interaction Unlike traditional advertising, which is often a one-way street, Facebook ads invite your target audience to join the conversation. This two-way communication transforms static ads into lively exchanges, creating a community around your brand. Related Articles What is Facebook Events Marketing?

Advertising 52

Advertising Audience Impressions Communications 52

Digital Remedy

OCTOBER 21, 2024

Strategy 2: Audit of Prior Campaign Strategy & Performance A thorough review of previous Cyber Five campaigns can provide deep insights into consumer engagement and conversion points. Pinpointing KPIs will identify successful elements of past campaigns and areas needing improvement.

Marketing 104

Marketing eCommerce Retail Retargeting 104

MNTN

JULY 3, 2024

Is it greater brand awareness ? Create Compelling Ad Creatives Investing in the creative aspect of your ad goes a long way toward making a lasting impact and communicating your message. These can include impressions, conversion rates , and return on ad spend (ROAS). Driving up your website’s traffic?

Advertising 52

Advertising Conversion Rate Impressions ROI 52

VideoWeek

JULY 3, 2023

While consumers clearly care about the sustainability of the brands whose products they buy, some brands have a tricky time communicating their sustainability credentials. Where brands have something to add to the conversation, and are able to talk from a position of authority (i.e,

Food 52

Food Brand Awareness Retail Communications 52

Martech

NOVEMBER 3, 2021

Or are you meeting your revenue goals and looking to expand brand awareness? With a 1% conversion rate, that traffic will directly bring in 10 new customers, giving you $30,000 of value to map back to that SEO investment. What about e-commerce conversions? Keep in mind. Keep in mind. Which comes first, SEO or CRO?

SEO 118

SEO Conversion Rate ROI Conversion 118

Single Grain

JUNE 5, 2023

It allows you to reach your target audience, boost brand awareness, and drive conversions effectively on a single social platform. By making the buying process easier, you can increase conversion rates. It involves communicating directly with the audience through text, images, and videos.

Advertising 89

Advertising A/B Testing Geo targeting Audience 89

Single Grain

JULY 17, 2023

Then we continue to repurpose the content : Leveraging your existing content and adapting it to other platforms can drastically help you improve brand awareness and create a unified brand identity that connects with your audience by reiterating the same message across numerous placements.

Conversion Rate 52

Conversion Rate Marketing Conversion Non-Profit 52