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How marketing leaders can transform marketing from a support function to a growth driver

Martech

What CMOs can learn from CEOs and investors Both CEOs and the investor community increasingly recognize the value of strategic marketing. Investors, too, recognize that brands are enduring assets and companies that make wise marketing investments are likely to yield better returns in the long run.

Marketing 131
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9 Successful Digital Marketing Case Studies That Boosted Growth

Single Grain

Paid advertising promotes your brand, increasing brand awareness and visibility. Some brands may also use social media to improve their brand awareness. Paid Search: Axios HQ Axios HQ is an AI-powered workplace communications platform. For example: The average paid ad campaign generates a 200% ROI!

ROI 98
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What Is a Full-Funnel Marketing Strategy & Why Use It?

MNTN

Well, there are several benefits of a sales funnel that you might not be aware of: 1. Increased Brand Awareness A full-funnel strategy ensures your brand stays top of mind by delivering the right message at the right time. This has the highest ROI of any marketing strategy, at$36 for every $1 spent.

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How to Hire the Right VP of Marketing for Your Company

Single Grain

This position should make sure that the brand awareness in the market is strong, use relevant channels to communicate with customers, and reinforce positive branding so that prospects think about their product whenever they make a buying decision. . Build brand awareness. What Does a VP of Marketing Do?

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Performance Marketing: Complete Guide for 2024

MNTN

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. It’s often relied on by smaller brands that don’t have robust budgets to test both performance and brand awareness (the type of advertising that isn’t tied directly to outcomes). How Does Performance Marketing Work?

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What Is Performance Marketing? The Complete Guide for Advertisers

MNTN

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. It’s often relied on by smaller brands that don’t have robust budgets to test both performance and brand awareness (the type of advertising that isn’t tied directly to outcomes). Plan Your Brand Positioning.

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The Ultimate Guide to Building a High-Ticket Agency Funnel in 2025

Single Grain

Heres a comparison between the two: Free lead magnets : Effective for building brand awareness and visibility, such as a free demo or crafting a large email list for your newsletter. Here are some examples of metrics to track: Cost per Acquisition (CPA): Measure the cost of acquiring a customer through paid ads.

Agency 52