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How marketing leaders can transform marketing from a support function to a growth driver

Martech

What CMOs can learn from CEOs and investors Both CEOs and the investor community increasingly recognize the value of strategic marketing. Investors, too, recognize that brands are enduring assets and companies that make wise marketing investments are likely to yield better returns in the long run.

Marketing 118
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9 Successful Digital Marketing Case Studies That Boosted Growth

Single Grain

Paid advertising promotes your brand, increasing brand awareness and visibility. Some brands may also use social media to improve their brand awareness. Paid Search: Axios HQ Axios HQ is an AI-powered workplace communications platform. For example: The average paid ad campaign generates a 200% ROI!

ROI 98
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How to Hire the Right VP of Marketing for Your Company

Single Grain

This position should make sure that the brand awareness in the market is strong, use relevant channels to communicate with customers, and reinforce positive branding so that prospects think about their product whenever they make a buying decision. . Build brand awareness. What Does a VP of Marketing Do?

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Performance Marketing: Complete Guide for 2024

MNTN

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. It’s often relied on by smaller brands that don’t have robust budgets to test both performance and brand awareness (the type of advertising that isn’t tied directly to outcomes). How Does Performance Marketing Work?

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What Is Performance Marketing? The Complete Guide for Advertisers

MNTN

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. It’s often relied on by smaller brands that don’t have robust budgets to test both performance and brand awareness (the type of advertising that isn’t tied directly to outcomes). Plan Your Brand Positioning.

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The Ultimate Guide to Creating a LinkedIn Ads Campaign in 2024

Single Grain

Ideal for : Companies looking to increase brand awareness, drive traffic to your website or lead magnet, share content or promote events to a wide audience on LinkedIn. Ideal for : Businesses aiming to engage in direct, personalized communication with potential clients or customers, and reach specific decision-makers to nurture leads.

CPC 105
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What Are Google Discovery Ads? (Everything You Need to Know)

Single Grain

Related Content: Overlooked SEO: Optimizing Images and Video for Search Increase Brand Awareness Google Discovery Ads are displayed on prime Google properties that are accessed by millions of users; a single discovery campaign gives you the ability to reach up to 3 billion users a month.

CPA 52