Martech Series

FEBRUARY 2, 2023

The survey found a significant discrepancy in the power of a Super Bowl ad to drive purchases compared to ongoing personalized communications. The findings suggest the millions of dollars brands spend for a single Super Bowl ad may not be the most effective approach to driving purchasing behavior.

Communications 81

Communications Brand Awareness MarTech Marketing 81

Martech

SEPTEMBER 25, 2024

Digital design and collaboration platform Canva hopes a recent price hike won’t hurt it with SMBs as it challenges Adobe in the enterprise market. Rachel Hornstein owns a digital marketing agency, Hornstein Digital, with many SMB clients. Simplicity now costs more Not all customers are convinced.

Brand Awareness 109

Brand Awareness MarTech Video Ads Communications 109

Martech

JANUARY 21, 2022

“Marketers are expected to deliver campaigns that cultivate rich customer experience and drive brand awareness, all within a quick turnaround time,” said Megan Sangha, Senior Product Marketing Manager at Wrike, in her presentation at our MarTech conference. The large circle is exposure or brand awareness,” she said.

Marketing 140

Marketing Brand Awareness Pop-Up Communications 140

Martech

DECEMBER 6, 2024

The relationship between marketers and generative AI has been complicated from the start. Many marketers have approached AI-generated content with understandable skepticism, questioning its ability to capture the nuanced voice and creativity that great marketing demands. Marketing emails. Brand guidelines.

SEO 125

SEO Audience Education Machine Learning 125

Martech

DECEMBER 13, 2021

The feud between marketing and sales is costly, but it can be avoided. In order to do so, sales and marketing teams need must align to maximize brand awareness, increase revenue and strengthen consistent communications to your customers throughout every step of their buyer’s journey.

Marketing 114

Marketing Brand Awareness Communications MarTech 114

Martech

OCTOBER 9, 2024

Sales says the leads aren’t good enough, marketing says sales didn’t follow up fast enough. To drive real revenue growth, sales and marketing need to work together. Marketing focuses on lead generation and brand awareness, tracking metrics like web traffic and MQLs. Sound familiar?

Conversion Rate 122

Conversion Rate Marketing Communications Conversion 122

Martech

MAY 3, 2022

Social media is still one of the most powerful marketing channels. Social platforms enable word-of-mouth, brand authenticity, brand trust, community and more. All of this comes with a degree of brand risk because it is very easy to stumble given the speed with which information travels on social media.

Media 144

Media Marketing Brand Awareness Audience 144

Martech

FEBRUARY 21, 2023

B2B marketers use account-based marketing (ABM) strategies to engage the right decision makers within prospective organizations. These strategies can help marketers gain a competitive edge when they’re run with the right data. So, marketers should use the data they have to create messages that resonate.

Marketing 116

Marketing Brand Awareness Machine Learning Communications 116

Martech

JUNE 21, 2024

HubSpot’ s LinkedIn integration boosts sales efficiency with real-time data sync but presents new challenges for SMBs in marketing and consolidation. Salesforce has had a tight integration with Sales Navigator for a while, dominating the market by using LinkedIn data to target the right decision-makers. The right audience.

Marketing 128

Marketing Communications Brand Awareness Conversion 128

Digiday

JUNE 23, 2022

Rent-to-own retailer Aaron’s is looking to boost brand awareness through bilingual TV spots as well as out-of-home and print ads — all with a little help from Mr. T. T, the campaign, created by Reckon Branding, also features in-store and out-of-home advertising to complete the full-funnel approach.

Brand Awareness 73

Brand Awareness Electronics Audience Education 73

Martech

JULY 26, 2024

The proposed Privacy Sandbox, while marketed as a privacy-enhancing tool, likely raises barriers for competitors. This could lead to less competition and more market consolidation in the ad tech industry. “By What a time to work in marketing where no one can decide what will happen tomorrow.”

Cookies 125

Cookies Non-Profit Audience GDPR 125

Martech

DECEMBER 6, 2021

The feud between marketing and sales is costly, but it can be avoided. In order to do so, sales and marketing teams need must align to maximize brand awareness, increase revenue and strengthen consistent communications to your customers throughout every step of their buyer’s journey. Here are 5 ways to fix it.

Brand Awareness 112

Brand Awareness Marketing Communications MarTech 112

Martech

DECEMBER 27, 2023

The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. A busy CEO, however, now barraged with marketing terms from CTR and ROAS to Z-score and SERP, may struggle to piece together their place in the bigger picture of business objectives.

Marketing 122

Marketing Communications Brand Awareness MarTech 122

Digiday

SEPTEMBER 20, 2023

While this is the first gaming related livestream Fandom has done with Instagram, it’s part of a bigger push to celebrate and embrace the vast gaming community among the Gen Z demographic thriving on Instagram’s platform. ”It’s Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Brand Awareness 93

Brand Awareness Communications Marketing Media 93

Single Grain

DECEMBER 23, 2024

More sales and marketing teams are embracing account-based marketing (ABM). ABM consists of many traditional marketing tactics, such as organic and paid strategies, but is tailored more to individual accounts. Marketers can still use innovative tactics to execute an ABM strategy , such as leveraging LinkedIn.

Marketing 52

Marketing Audience A/B Testing Retargeting 52

Single Grain

DECEMBER 17, 2024

However, many businesses still rely on one-size-fits-all sales and marketing strategies that may not convert leads the way they should. This is where account-based marketing (ABM) comes in. ABM aims to build relationships with target accounts likelier to engage with your brand.

Marketing 52

Marketing ROI Conversion Rate Brand Awareness 52

Ad Rants

MAY 28, 2024

In today's digital era, where content reigns supreme, visual storytelling is a dynamic strategy within digital marketing services. The Essence of Visual Storytelling in Digital Communication Understanding Visual Storytelling: It's a very advanced kind of approach: visual storytelling.

Conversion Rate 203

Conversion Rate Communications Audience Real Estate 203

AdvertiseMint

DECEMBER 24, 2023

Would you like to know how to increase brand awareness with Facebook? Learning how to increase brand awareness with Facebook helps build a strong brand presence for your business. This blog post will discuss how you can increase your brand awareness with Facebook ad campaigns. Craft a compelling page.

Brand Awareness 52

Brand Awareness A/B Testing Audience Impressions 52

illumin

OCTOBER 24, 2024

Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Building Brand Awareness and Credibility In the B2B sector, trust and credibility are paramount. Meta advertising powers innovation and helps brands increase reach.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Digiday

JUNE 1, 2022

While experts say some industry shifts have been a long time coming alongside changes in society and technology, the digital boom of 2020 has exacerbated issues in work timelines and communication. Over the last two years, brands have been focusing more of their earned media efforts on TikTok in hopes of going viral to boost brand awareness.

Communications 76

Communications Public Relations Brand Awareness Agency 76

MNTN

MARCH 10, 2025

For a business owner like you, the basic goal of sales and marketing is simple: increase your sales, increase your revenue. In the past, you mightve thought about sales and marketing as separate functions. While sales and marketing are indeed interrelated, they do have different objectives. What Is a Marketing Funnel?

Marketing 52

Marketing Brand Awareness Conversion Impressions 52

Martech Series

DECEMBER 16, 2022

Global cloud communications platform Infobip has appointed Ben Lewis as Vice President of Marketing and Growth. Ben will lead Infobip’s global marketing and growth function and is responsible for increasing the firm’s market share and brand awareness to meet its ambitious growth targets.

Communications 92

Communications Marketing Brand Awareness MarTech 92

Digiday

FEBRUARY 27, 2024

It’s been a debate for years: How can performance and brand marketing co-exist to push sales and boost brand awareness or affinity simultaneously? Today’s digital marketing landscape is increasingly more fragmented, making it more difficult for performance-focused marketers like Orangetheory to stand out online.

Pop-Up 95

Pop-Up Marketing Brand Awareness Communications 95

Single Grain

JANUARY 9, 2025

Curious about what account-based marketing is all about? Many businesses notice that generic marketing strategies often fail to achieve KPIs. This is especially true in B2B marketing, which targets key decision-makers. But what is account-based marketing? Leverage technology like CRMs and marketing automation platforms.

Marketing 52

Marketing ROI Brand Awareness Machine Learning 52

AdvertiseMint

SEPTEMBER 26, 2023

Marketing is tough today, and there’s so much noise out there. To break through, you need a marketing approach that makes the pieces work together. Enter integrated marketing communications (IMC)! It gets all your marketing channels and tools singing one tune. What is Integrated Marketing?

Communications 52

Communications Marketing Pop-Up ROI 52

Single Grain

DECEMBER 8, 2020

As a founder, you have a few challenges when hiring for a marketing role or outsourcing marketing, such as: You can’t hire a full marketing team. You need to make a direct impact on revenue, not just brand awareness. Most importantly, you will learn why T-shaped marketers are the best fit for your start-up now.

Marketing 134

Marketing Pop-Up A/B Testing SEO 134

Basis

OCTOBER 24, 2022

Much has been written about how brands who have maintained or upped their marketing investment during past economic downturns have seen success. One recent study found that brands who cut spending during the 2008 recession risked losing 15% of their business to competitors who instead boosted their marketing spend.

Brand Awareness 98

Brand Awareness Marketing Education Audience 98

Martech Series

SEPTEMBER 16, 2022

One such element is their marketing strategy. While it is true that start-ups and small businesses do not have the required resources of a multi-national company, it doesn’t mean they cannot win over the competition or gain faster market traction. Marketing Technology News: MarTech Interview with Etai Beck, CEO at Folloze.

Marketing 103

Marketing Brand Awareness Retargeting Audience 103

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Brand ambassadors. Affiliate marketing.

Marketing 134

Marketing Audience Click Through Rate Conversion 134

illumin

OCTOBER 24, 2024

Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Building Brand Awareness and Credibility In the B2B sector, trust and credibility are paramount. Meta advertising powers innovation and helps brands increase reach.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Martech

MAY 8, 2023

Automated email is one of the biggest — and most under-utilized — growth opportunities in marketing. Brands in every vertical can benefit from strategic automation. We’ll also look at misconceptions that keep marketers from putting these into play — and tech options to enable them. So what’s holding brands back?

Marketing 114

Marketing eCommerce Communications Brand Awareness 114

Spoton Digital Media

OCTOBER 20, 2023

Many businesses pivot or shift when markets get rocky. But in times of change, it’s important to remember not to make impulsive or knee-jerk reactions — especially when it comes to your marketing and advertising. Let’s consider what may happen when you turn down — or turn off — your marketing and advertising. dropped by 13%.

Advertising 90

Advertising Marketing Brand Awareness ROI 90

Martech Series

NOVEMBER 8, 2022

Calix Marketing Cloud Plus delivers demographic, psychographic, and geographic insights, enabling service providers to engage new audiences in and outside of their current broadband footprints to enhance the subscriber experience and grow the value they deliver for their communities. Calix , Inc. Calix , Inc.

Audience 90

Audience Marketing Brand Awareness Communications 90

MNTN

MARCH 11, 2025

As a marketer, you know the power of a marketing funnel. But theres a common mistake marketers make that can seriously hurt their overall strategy: only focusing on the bottom of the funnelon sales conversions. The most successful marketing strategies make use of the full funnel. What Is Full-Funnel Marketing?

Marketing 52

Marketing Conversion Conversion Rate Brand Awareness 52

Single Grain

FEBRUARY 27, 2025

But how can Bolt.new revolutionize AI marketing ? Single Grain Marketing CEO’s Eric Siu and Neil Patel discuss Bolt.new, and this guide will cover everything you need to know. Key Highlights on Bolt.new for Marketers Bolt.new is a tool that uses generative AI to develop and prototype apps. What Is Bolt.new?

Marketing 52

Marketing SEO Audience Agency 52

Martech

FEBRUARY 25, 2022

For years, marketers have engaged audiences with account-based marketing strategies to better align sales and marketing practices and, in turn, provide more relevant, personalized content and messaging. And in the B2B space, treating business prospects as buying groups can help brands work toward that goal.

Marketing 114

Marketing Audience Brand Awareness Conversion 114

Martech

DECEMBER 11, 2023

I am the first generative AI chatbot for marketing technology professionals. Prompt How should marketing integrate with technology efforts? Answer Marketing should integrate with technology efforts by ensuring that the chosen marketing technology aligns with the existing martech stack. I am trained with MarTech content.

MarTech 116

MarTech Marketing Conversion Rate Brand Awareness 116