Martech

MAY 17, 2024

Worse are the startups that believe their brands don’t need PR because they haven’t had any “bad press.” For the record, handling bad press (or proactively preventing it) is another specific type of PR called crisis communications. crisis communications is about communicating with the media during times of crisis.

Communications 117

Communications Public Relations Media Brand Awareness 117

Martech

FEBRUARY 21, 2023

“I think this is really crucial because you really need to have a baseline level of awareness in the marketplace,” said Megan Creighton, head of digital strategy for The Ricciardi Group, a boutique B2B marketing agency, who spoke at The MarTech Conference. Register for The MarTech Conference here. Get MarTech!

Marketing 117

Marketing Brand Awareness Machine Learning Communications 117

Martech Series

DECEMBER 26, 2022

Senior B2B marketers report that public relations (PR) contributes to or is responsible for 74% of all new business opportunities, according to an independent study – “ B2B PR for Growth ” – commissioned by Champion Communications. Generating brand awareness (54%). Nurturing sales conversations (54%).

Public Relations 97

Public Relations Communications Brand Awareness Fashion 97

Martech

DECEMBER 6, 2021

In order to do so, sales and marketing teams need must align to maximize brand awareness, increase revenue and strengthen consistent communications to your customers throughout every step of their buyer’s journey. appeared first on MarTech. The feud between marketing and sales is costly, but it can be avoided.

Brand Awareness 113

Brand Awareness Marketing Communications MarTech 113

Martech

DECEMBER 27, 2023

However, the value of these efforts often gets lost in translation when communicating with executive leadership. A cutting-edge social media campaign focusing on brand awareness doesn’t do much good when the C-Suite’s primary goal is to increase direct sales. So what can marketers do when communicating with leadership?

Marketing 123

Marketing Communications Brand Awareness MarTech 123

Martech

JUNE 21, 2024

Business development is changing fast As AI-generated content floods traditional communication channels, cold email is becoming more challenging, search marketing is in its decline and the amount of meaningless word salad content online is skyrocketing. And that’s because the way companies find customers is evolving.

Marketing 129

Marketing Communications Brand Awareness Conversion 129

Martech Series

OCTOBER 4, 2022

To overcome those challenges, brands are leveraging the social media influence of their own employees—​​more than two-thirds (68%) of marketers report that their organizations have an advocacy program for social. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze.

Brand Awareness 88

Brand Awareness Audience MarTech Communications 88

Martech

AUGUST 15, 2024

Through clear communication, marketing ensures the product features land as promised, maximizing its value.” Within marketing, there should be more focus on brand awareness versus driving immediate conversions. Bank: “Engineering builds it, Marketing translates it. Email: Business email address Sign me up! Processing.

ROI 119

ROI Finance Brand Awareness Conversion 119

Martech

OCTOBER 1, 2021

said Megan Sangha, Senior Product Marketing Manager for workflow management company Wrike, in her talk at our recent MarTech conference. The psychology of brand awareness. The first psychological insight to put into practice is brand awareness amid all this digital noise and clutter.

Brand Awareness 134

Brand Awareness Pop-Up MarTech Communications 134

Martech Series

NOVEMBER 8, 2022

The same survey also underlined their top three marketing goals: brand awareness, launching new product offerings, and acquiring new subscribers. Alliance Communications leveraged Marketing Cloud Plus to run an email campaign focused on new subscriber acquisitions to support their upcoming fiber expansion in South Dakota.

Audience 90

Audience Marketing Brand Awareness Communications 90

Martech Series

JULY 1, 2022

There are many companies doing great impact work but are not getting the credit, not measuring their impact, nor communicating their efforts effectively. The Countable ESG Portal was developed to help brands do just that – demonstrate and showcase their ESG efforts and positive community impact.

Brand Awareness 52

Brand Awareness Communications MarTech Marketing 52

Martech Series

AUGUST 2, 2022

Study Reveals Opportunity for Brands to Improve Consumer Data Privacy Education and Communications; Data Collection Remains at the Core of Consumer Trust. 75% of brands report greater difficulty building and maintaining trust with their customers post-pandemic, although online shopping is up 63%.

Education 75

Education Communications Cookies Conversion Rate 75

Martech

DECEMBER 13, 2023

Key takeaways: Lay the basis for strong long-term relationships with content creators by setting clear goals and communicating regularly with them. What messaging best communicates that value? Don’t be vague and only talk about increasing site visitors or brand awareness. The value you bring to them. In your inbox.

Communications 82

Communications Shipping MarTech Audience 82

Martech Series

JANUARY 17, 2023

Marketing Technology News: MarTech Interview with Anand Akela, CMO at Acalvio Technologies. To make this as concrete as possible, let’s dive into use cases that demonstrate how consumer closeness can be a major growth driver for brands. Public relations and communications. That’s much easier said than done.

Pharmaceuticals 84

Pharmaceuticals Public Relations Communications Conversion 84

Martech

DECEMBER 21, 2023

If you’re going to chime into an established community, do so with purpose. If you’re running a brand awareness ad be sure it can stop someone in the midst of their scrolling long enough to debate reading the next word. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

Education 107

Education Audience MarTech Communications 107

Martech Series

SEPTEMBER 16, 2022

Marketing Technology News: MarTech Interview with Etai Beck, CEO at Folloze. Zenefits was established in the year when the startup community was in full bloom. The taxi service company uses the latest marketing tools and technologies to grow its business, attract riders and customers, and increase its brand awareness.

Marketing 103

Marketing Brand Awareness Retargeting Audience 103

Martech Series

SEPTEMBER 29, 2022

The goal of the program is to create awareness of the unlimited opportunities Web3 offers entrepreneurs in terms of new revenue streams, brand awareness and untapped consumer audiences. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze.

Manufacturing 76

Manufacturing Fashion Electronics Finance 76

Martech Series

DECEMBER 20, 2022

Marketing Technology News: MarTech Interview With Don White, CEO and Co-founder at Satisfi Labs. As someone who relies on B2B data every day to do my job, I was very impressed with how DemandScience represented our industry and the ways they communicated that quality data can be a game changer for marketers.”.

Marketing 92

Marketing Brand Awareness MarTech Cookies 92

Martech Series

NOVEMBER 11, 2022

The primary goal of an integrated B2B marketing campaign is to generate traffic, and brand awareness, and drive higher conversions by leveraging as many marketing channels as possible such as content, emails, display ads, social media, and many more. Why B2B companies should think of an integrated marketing campaign? How do you do it?

Marketing 93

Marketing Brand Awareness Audience Conversion 93

Martech

AUGUST 7, 2024

For example, a lack of clear objectives manifests as a general aim to “increase brand awareness” without specifying what that looks like or how it will be measured. The post Mastering data-driven decision-making in the strategy phase appeared first on MarTech. Processing.

Brand Awareness 121

Brand Awareness Marketing Media Audience 121

Martech Series

SEPTEMBER 14, 2022

“As we continue to raise the bar, disrupt the cybersecurity industry and reimagine how to solve deep customer pain points in the era where security, observability and data are converging, Jennifer’s innovative skill set and results-driven leadership approach are the perfect fit for CrowdStrike’s brand evolution.”.

Marketing 82

Marketing Brand Awareness Impressions MarTech 82

Martech

MAY 8, 2023

We love to put this in place for CPG brands. Tailor the experience and communication to fit the channel and content that draws new subscribers. Approach this series as an opportunity to set the tone on the frequency and type of communication users should expect. Get MarTech! In your inbox.

Marketing 115

Marketing eCommerce Communications Brand Awareness 115

Martech

JANUARY 9, 2024

Let’s explore some tips and strategies to tap into the creator economy, enhance brand visibility, forge strong creator partnerships and authentically engage with communities. Reaching out directly Many (if not most) creators operate independently, meaning they control their schedule, brand negotiations and communications.

Marketing 135

Marketing Audience Click Through Rate Conversion 135

Martech

OCTOBER 4, 2023

Multichannel vs. omnichannel While multichannel and omnichannel may seem similar, the key distinction lies in their approach to data integration and communication consistency. Stronger brand building: Consistent messaging across channels strengthens brand awareness and provides a competitive edge.

Non-Profit 117

Non-Profit Brand Awareness Communications Retail 117

Martech Series

OCTOBER 6, 2022

Regarding purchase intent, 61% said they would definitely or probably buy the brand in the future representing a significant uplift of 9%. Looking at prompted brand awareness, the studies saw an average of 71% across the test audiences, and 68% of the test audiences also agreed that the advertising was suited to the brand.

Viewability 87

Viewability Audience Entertainment GDPR 87

Martech

JANUARY 5, 2023

Increasing brand awareness? Find ways to communicate to your stakeholders the successes your teams have had, and the impact they are making. Find ways to communicate to your stakeholders the successes your teams have had, and the impact they are making. Get MarTech! Identify target audience. In your inbox.

Marketing 107

Marketing Education ROI Communications 107

Martech

APRIL 18, 2024

But most executives are focused on business objectives like “raise brand awareness,” “generate leads” or “drive online sales.” So, if your CMO is focused on raising brand awareness at your B2C company, then you should start reporting how many organic search users go on to: Scroll to 90% of a blog post or article.

Conversion 115

Conversion SEO Brand Awareness eCommerce 115

Martech Series

DECEMBER 19, 2022

Welcome to this MarTech Series chat, Liz, tell us about yourself and your role at Reputation as its new CMO…. I recently joined Reputation as CMO, overseeing the organization’s global marketing function, which includes growth and field marketing, corporate marketing and communications, and product marketing.

MarTech 99

MarTech Brand Awareness Communications Finance 99

Martech

MAY 2, 2023

Corporate marketing is now aligned with revenue metrics focused on and rewarded for not just bolstering brand awareness or increasing the number of social posts or web traffic generated from social media. Get MarTech! The post How to make revenue generation a company-wide effort appeared first on MarTech. In your inbox.

Finance 114

Finance ROI Brand Awareness Marketing 114

Martech

AUGUST 3, 2022

This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. The post The top 10 immersive campaigns to learn from appeared first on MarTech. It was a great question.

Education 123

Education Communications Audience Brand Awareness 123

Martech Series

FEBRUARY 2, 2023

The survey found a significant discrepancy in the power of a Super Bowl ad to drive purchases compared to ongoing personalized communications. The findings suggest the millions of dollars brands spend for a single Super Bowl ad may not be the most effective approach to driving purchasing behavior.

Communications 81

Communications Brand Awareness MarTech Marketing 81

Martech

FEBRUARY 4, 2022

That is why the team at MarTech have created this Email Marketing Periodic Table that tells you everything to know about sending emails that your customers want to receive and that inboxes won’t block. The double opt-in requires the subscriber to confirm that they sincerely want to receive emails from you or your brand.

Marketing 110

Marketing MarTech Audience Communications 110

Martech Series

NOVEMBER 23, 2022

With immersiion, brands across the globe are presented with an opportunity to get extremely close to the end consumer – an engaged and entertained audience – with contextually relevant, personalised and authentic messaging. Helping brands navigate the complex gaming environment. Learn more at iion.io.

Audience 90

Audience Advertising Rich Media Entertainment 90

Martech

FEBRUARY 25, 2022

Customers don’t care whether the communication comes from marketing or sales, says Methananda, they just want a “holistic experience.” And in the B2B space, treating business prospects as buying groups can help brands work toward that goal. The post Buying group marketing: The next evolution of ABM appeared first on MarTech.

Marketing 115

Marketing Audience Brand Awareness Conversion 115

Martech

OCTOBER 30, 2023

Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. Use a “reply to” address instead, and reap the benefits of higher delivery rates and brand awareness by including your brand’s domain in your sending address.

Marketing 125

Marketing Audience Communications Electronics 125

Martech

MARCH 15, 2022

They reduce the need for constant back and forth communication between advertisers and publishers, increasing the efficiency of the ad buying process. On the other hand, marketing implies the communication of products and services with identifiable prospects and consumers. Click here to download! First-party cookies.

First-Party Cookies 123

First-Party Cookies Cookies Impressions Ad Exchange 123

Martech Series

SEPTEMBER 2, 2022

Marketing Technology News: MarTech Interview With Lauren Vaccarello, CMO at Salesloft. Marketers might previously view my cousin as someone who should only be communicated to via email or even snail mail. The post How Zero-Party Data Helps Marketers Avoid Generational Stereotypes With Customers appeared first on MarTech Series.

Marketing 54

Marketing ROI Audience Cookies 54