Martech

DECEMBER 13, 2021

In order to do so, sales and marketing teams need must align to maximize brand awareness, increase revenue and strengthen consistent communications to your customers throughout every step of their buyer’s journey. The post Align your go-to-market teams’ goals to increase revenue appeared first on MarTech.

Marketing 112

Marketing Brand Awareness Communications MarTech 112

Martech

OCTOBER 1, 2021

said Megan Sangha, Senior Product Marketing Manager for workflow management company Wrike, in her talk at our recent MarTech conference. The psychology of brand awareness. The first psychological insight to put into practice is brand awareness amid all this digital noise and clutter.

Brand Awareness 133

Brand Awareness Pop-Up MarTech Communications 133

Martech

DECEMBER 6, 2021

In order to do so, sales and marketing teams need must align to maximize brand awareness, increase revenue and strengthen consistent communications to your customers throughout every step of their buyer’s journey. appeared first on MarTech. The feud between marketing and sales is costly, but it can be avoided.

Brand Awareness 105

Brand Awareness Marketing Communications MarTech 105

Martech

FEBRUARY 21, 2023

“I think this is really crucial because you really need to have a baseline level of awareness in the marketplace,” said Megan Creighton, head of digital strategy for The Ricciardi Group, a boutique B2B marketing agency, who spoke at The MarTech Conference. Register for The MarTech Conference here. Get MarTech!

Marketing 116

Marketing Brand Awareness Machine Learning Communications 116

Martech Series

DECEMBER 16, 2022

Global cloud communications platform Infobip has appointed Ben Lewis as Vice President of Marketing and Growth. Ben will lead Infobip’s global marketing and growth function and is responsible for increasing the firm’s market share and brand awareness to meet its ambitious growth targets. messaging heavyweight OpenMarket.

Communications 92

Communications Marketing Brand Awareness MarTech 92

Martech

DECEMBER 27, 2023

However, the value of these efforts often gets lost in translation when communicating with executive leadership. A cutting-edge social media campaign focusing on brand awareness doesn’t do much good when the C-Suite’s primary goal is to increase direct sales. So what can marketers do when communicating with leadership?

Marketing 118

Marketing Communications Brand Awareness MarTech 118

Martech

MAY 17, 2024

Worse are the startups that believe their brands don’t need PR because they haven’t had any “bad press.” For the record, handling bad press (or proactively preventing it) is another specific type of PR called crisis communications. crisis communications is about communicating with the media during times of crisis.

Communications 111

Communications Public Relations Media Brand Awareness 111

Martech Series

OCTOBER 4, 2022

To overcome those challenges, brands are leveraging the social media influence of their own employees—​​more than two-thirds (68%) of marketers report that their organizations have an advocacy program for social. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze.

Brand Awareness 88

Brand Awareness Audience MarTech Communications 88

Martech

AUGUST 15, 2024

Through clear communication, marketing ensures the product features land as promised, maximizing its value.” Within marketing, there should be more focus on brand awareness versus driving immediate conversions. Bank: “Engineering builds it, Marketing translates it. Email: Business email address Sign me up! Processing.

ROI 104

ROI Finance Brand Awareness Conversion 104

Martech

JULY 30, 2024

Initially, most startups concentrate on building brand awareness in local markets and attracting early adopters with limited budgets. Platforms such as Facebook, Instagram, LinkedIn and X offer valuable opportunities to engage with audiences, build brand awareness and foster customer loyalty. Processing.

Marketing 90

Marketing Brand Awareness Machine Learning GDPR 90

Martech

JUNE 21, 2024

Business development is changing fast As AI-generated content floods traditional communication channels, cold email is becoming more challenging, search marketing is in its decline and the amount of meaningless word salad content online is skyrocketing. And that’s because the way companies find customers is evolving.

Marketing 116

Marketing Communications Brand Awareness Conversion 116

Martech

OCTOBER 9, 2024

Why sales and marketing misalignment hurts your business Why silos exist Silos between sales and marketing often stem from misaligned goals, disconnected tools and poor communication. Marketing focuses on lead generation and brand awareness, tracking metrics like web traffic and MQLs.

Conversion Rate 101

Conversion Rate Marketing Communications Conversion 101

Martech

NOVEMBER 13, 2024

What CMOs can learn from CEOs and investors Both CEOs and the investor community increasingly recognize the value of strategic marketing. Investors, too, recognize that brands are enduring assets and companies that make wise marketing investments are likely to yield better returns in the long run. Processing.

Marketing 123

Marketing CPL CPA Finance 123

Martech Series

NOVEMBER 8, 2022

The same survey also underlined their top three marketing goals: brand awareness, launching new product offerings, and acquiring new subscribers. Alliance Communications leveraged Marketing Cloud Plus to run an email campaign focused on new subscriber acquisitions to support their upcoming fiber expansion in South Dakota.

Audience 90

Audience Marketing Brand Awareness Communications 90

Martech Series

SEPTEMBER 16, 2022

Marketing Technology News: MarTech Interview with Etai Beck, CEO at Folloze. Zenefits was established in the year when the startup community was in full bloom. The taxi service company uses the latest marketing tools and technologies to grow its business, attract riders and customers, and increase its brand awareness.

Marketing 103

Marketing Brand Awareness Retargeting Audience 103

Martech

JANUARY 9, 2024

Let’s explore some tips and strategies to tap into the creator economy, enhance brand visibility, forge strong creator partnerships and authentically engage with communities. Reaching out directly Many (if not most) creators operate independently, meaning they control their schedule, brand negotiations and communications.

Marketing 131

Marketing Audience Click Through Rate Conversion 131

Martech

MAY 8, 2023

We love to put this in place for CPG brands. Tailor the experience and communication to fit the channel and content that draws new subscribers. Approach this series as an opportunity to set the tone on the frequency and type of communication users should expect. Get MarTech! In your inbox.

Marketing 115

Marketing eCommerce Communications Brand Awareness 115

Martech Series

AUGUST 2, 2022

Study Reveals Opportunity for Brands to Improve Consumer Data Privacy Education and Communications; Data Collection Remains at the Core of Consumer Trust. 75% of brands report greater difficulty building and maintaining trust with their customers post-pandemic, although online shopping is up 63%.

Education 75

Education Communications Cookies Conversion Rate 75

Martech Series

NOVEMBER 11, 2022

The primary goal of an integrated B2B marketing campaign is to generate traffic, and brand awareness, and drive higher conversions by leveraging as many marketing channels as possible such as content, emails, display ads, social media, and many more. Why B2B companies should think of an integrated marketing campaign? How do you do it?

Marketing 93

Marketing Brand Awareness Audience Conversion 93

Martech

DECEMBER 21, 2023

If you’re going to chime into an established community, do so with purpose. If you’re running a brand awareness ad be sure it can stop someone in the midst of their scrolling long enough to debate reading the next word. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

Education 107

Education Audience MarTech Communications 107

Martech Series

DECEMBER 20, 2022

Marketing Technology News: MarTech Interview With Don White, CEO and Co-founder at Satisfi Labs. As someone who relies on B2B data every day to do my job, I was very impressed with how DemandScience represented our industry and the ways they communicated that quality data can be a game changer for marketers.”.

Marketing 92

Marketing Brand Awareness MarTech Cookies 92

Martech Series

JANUARY 17, 2023

Marketing Technology News: MarTech Interview with Anand Akela, CMO at Acalvio Technologies. To make this as concrete as possible, let’s dive into use cases that demonstrate how consumer closeness can be a major growth driver for brands. Public relations and communications. That’s much easier said than done.

Pharmaceuticals 84

Pharmaceuticals Public Relations Communications Conversion 84

Martech

AUGUST 7, 2024

For example, a lack of clear objectives manifests as a general aim to “increase brand awareness” without specifying what that looks like or how it will be measured. The post Mastering data-driven decision-making in the strategy phase appeared first on MarTech. Processing.

Brand Awareness 100

Brand Awareness Marketing Media Audience 100

Martech

FEBRUARY 9, 2023

Dig deeper: How Roku boosts advertiser experience Digital shoppers courted by Rakuten Since a lot of digital shoppers will be watching the Super Bowl, ecommerce brand Rakuten is taking the opportunity to boost brand awareness with a nostalgic campaign featuring 90s star Alicia Silverstone. Get MarTech! In your inbox.

Brand Awareness 84

Brand Awareness Pop-Up Retargeting Affiliates 84

Martech Series

SEPTEMBER 29, 2022

The goal of the program is to create awareness of the unlimited opportunities Web3 offers entrepreneurs in terms of new revenue streams, brand awareness and untapped consumer audiences. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze.

Manufacturing 76

Manufacturing Fashion Electronics Finance 76

Martech Series

SEPTEMBER 14, 2022

“As we continue to raise the bar, disrupt the cybersecurity industry and reimagine how to solve deep customer pain points in the era where security, observability and data are converging, Jennifer’s innovative skill set and results-driven leadership approach are the perfect fit for CrowdStrike’s brand evolution.”.

Marketing 82

Marketing Brand Awareness Impressions MarTech 82

Martech

DECEMBER 13, 2023

Key takeaways: Lay the basis for strong long-term relationships with content creators by setting clear goals and communicating regularly with them. What messaging best communicates that value? Don’t be vague and only talk about increasing site visitors or brand awareness. The value you bring to them. In your inbox.

Communications 80

Communications Shipping MarTech Brand Awareness 80

Martech

OCTOBER 4, 2023

Multichannel vs. omnichannel While multichannel and omnichannel may seem similar, the key distinction lies in their approach to data integration and communication consistency. Stronger brand building: Consistent messaging across channels strengthens brand awareness and provides a competitive edge.

Non-Profit 111

Non-Profit Brand Awareness Retail Communications 111

Martech

JULY 20, 2021

Busy customers may appear to make quick decisions about which brand to trust and purchase—or discard. They’re informed by a company’s presence across communication channels. When creating that content, news publishers and brands both contend with managing distributed teams, multiple locations, and various functions.

Pop-Up 125

Pop-Up Audience Brand Awareness Marketing 125

Martech

FEBRUARY 22, 2022

It includes every form of interaction or communication with the customer, whether direct or indirect, even if it doesn’t result in a purchase. Create a community forum to serve as a virtual focus group. The platform’s emphasis on unification can help brands meet customer expectations at every stage of their journey.

Communications 142

Communications Marketing Machine Learning MarTech 142

Martech Series

OCTOBER 6, 2022

Regarding purchase intent, 61% said they would definitely or probably buy the brand in the future representing a significant uplift of 9%. Looking at prompted brand awareness, the studies saw an average of 71% across the test audiences, and 68% of the test audiences also agreed that the advertising was suited to the brand.

Viewability 87

Viewability Audience Entertainment GDPR 87

Martech Series

JULY 1, 2022

There are many companies doing great impact work but are not getting the credit, not measuring their impact, nor communicating their efforts effectively. The Countable ESG Portal was developed to help brands do just that – demonstrate and showcase their ESG efforts and positive community impact.

Brand Awareness 52

Brand Awareness Communications MarTech Marketing 52

Martech

FEBRUARY 4, 2022

That is why the team at MarTech have created this Email Marketing Periodic Table that tells you everything to know about sending emails that your customers want to receive and that inboxes won’t block. The double opt-in requires the subscriber to confirm that they sincerely want to receive emails from you or your brand.

Marketing 111

Marketing MarTech Audience Communications 111

Martech

JANUARY 5, 2023

Increasing brand awareness? Find ways to communicate to your stakeholders the successes your teams have had, and the impact they are making. Find ways to communicate to your stakeholders the successes your teams have had, and the impact they are making. Get MarTech! Identify target audience. In your inbox.

Marketing 102

Marketing Education ROI Communications 102

Martech

AUGUST 3, 2022

This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. The post The top 10 immersive campaigns to learn from appeared first on MarTech. It was a great question.

Education 112

Education Communications Audience Brand Awareness 112

Martech

NOVEMBER 3, 2021

Or are you meeting your revenue goals and looking to expand brand awareness? Your budget stakeholders might not understand the benefits of investing in SEO, so here are a few helpful points to communicate up. The post How much to spend on SEO: Budget strategies that fit your business appeared first on MarTech.

SEO 117

SEO Conversion Rate ROI Conversion 117

Martech

DECEMBER 6, 2024

Instead, focus on public-facing content that showcases your brand voice and industry expertise. This transforms it into a specialized marketing partner that understands your company’s unique perspective and communication style. However, the key to success lies in how you communicate with your AI co-pilot. Processing.

SEO 114

SEO Audience Education Machine Learning 114