Single Grain

JUNE 2, 2020

This post about the impact that social media has on business has been updated for 2020. Social media has had a huge impact on how businesses find and communicate with their audiences. Prior to social media, businesses had to travel to live events to find a targeted group of prospects. The Value of Social Media.

Media 141

Media Audience Brand Awareness Pop-Up 141

Martech

JANUARY 20, 2025

In this approach, brands use storytelling elements such as characters, plot lines and conflicts to communicate their values, mission, and unique selling propositions. By presenting their brand or product in the context of a story, marketers can capture attention, evoke emotions, and build trust with their audience. Tools needed.

Marketing 109

Marketing Audience MarTech Brand Awareness 109

Martech

DECEMBER 6, 2024

Developing effective social media content. Instead, focus on public-facing content that showcases your brand voice and industry expertise. This transforms it into a specialized marketing partner that understands your company’s unique perspective and communication style. Guidelines for maintaining brand voice.

SEO 130

SEO Audience Education Machine Learning 130

Digiday

JUNE 23, 2022

Rent-to-own retailer Aaron’s is looking to boost brand awareness through bilingual TV spots as well as out-of-home and print ads — all with a little help from Mr. T. T, the campaign, created by Reckon Branding, also features in-store and out-of-home advertising to complete the full-funnel approach.

Brand Awareness 71

Brand Awareness Electronics Audience Education 71

Martech

JULY 26, 2024

Sophie Fell , director of paid media, Two Trees PPC, said this is good news for advertisers because so many still don’t have a decent grasp on their first party data and this was proving to be a big hurdle for them to overcome. It’s about building trust, brand awareness, and thinking outside the box.

Cookies 130

Cookies Non-Profit Audience GDPR 130

Ad Rants

MAY 28, 2024

The Essence of Visual Storytelling in Digital Communication Understanding Visual Storytelling: It's a very advanced kind of approach: visual storytelling. By tapping into universally recognized visuals, companies can communicate complex messages quickly and effectively, making visual storytelling an invaluable tool in digital communication.

Conversion Rate 203

Conversion Rate Communications Audience Real Estate 203

Digiday

SEPTEMBER 20, 2023

While this is the first gaming related livestream Fandom has done with Instagram, it’s part of a bigger push to celebrate and embrace the vast gaming community among the Gen Z demographic thriving on Instagram’s platform. ”It’s Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Brand Awareness 90

Brand Awareness Communications Marketing Media 90

AdvertiseMint

DECEMBER 24, 2023

Would you like to know how to increase brand awareness with Facebook? Learning how to increase brand awareness with Facebook helps build a strong brand presence for your business. This blog post will discuss how you can increase your brand awareness with Facebook ad campaigns. Craft a compelling page.

Brand Awareness 52

Brand Awareness A/B Testing Audience Impressions 52

illumin

OCTOBER 24, 2024

Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Building Brand Awareness and Credibility In the B2B sector, trust and credibility are paramount. Social Media Advertising Platforms such as LinkedIn, Twitter, and Facebook offer targeted advertising options.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Digiday

JUNE 1, 2022

While experts say some industry shifts have been a long time coming alongside changes in society and technology, the digital boom of 2020 has exacerbated issues in work timelines and communication. She did not disclose further details regarding the brand. “We honestly are the first to be chopped from the budget.”

Communications 74

Communications Public Relations Brand Awareness Agency 74

Single Grain

APRIL 3, 2023

There are hundreds of active social media sites worldwide, and it can be tough to gauge which ones your brand should be on. Your brand’s target audience is already active on social media, whether you realize it or not. As of January 2023, almost 60% of the global population uses social media, averaging 2.5

Media 98

Media Advertising Retargeting Brand Awareness 98

Martech

MAY 17, 2024

You’ve got a solid business plan and secured funding, and you are eager to introduce your brand to the media. Add earned media — a specific type of PR — to the mix, and things get even murkier. Worse are the startups that believe their brands don’t need PR because they haven’t had any “bad press.”

Communications 121

Communications Public Relations Media Brand Awareness 121

illumin

OCTOBER 24, 2024

Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Building Brand Awareness and Credibility In the B2B sector, trust and credibility are paramount. Social Media Advertising Platforms such as LinkedIn, Twitter, and Facebook offer targeted advertising options.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Single Grain

JANUARY 15, 2020

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. 27% of marketers have reported below-average CPLs (cost-per-lead) for both social media and email marketing.

Media 132

Media Marketing SEO ROI 132

Ad Wisey

APRIL 29, 2022

Meanwhile, the overall perception is shaped by multiple elements, from the company’s name and logo to its owner or the philanthropic projects supported by the brand. At the same time, it’s a mistake to believe that only well-known brands should be concerned with their reputation. Brand reputation management on social media.

eCommerce 93

eCommerce Media Fashion Communications 93

Martech

OCTOBER 1, 2021

The psychology of brand awareness. The first psychological insight to put into practice is brand awareness amid all this digital noise and clutter. Brand awareness can be found in obvious areas like the ad you see when you’re scrolling through social media, or a pop-up that you click on,” said Sangha.

Brand Awareness 136

Brand Awareness Pop-Up MarTech Communications 136

Martech

JANUARY 21, 2022

“Marketers are expected to deliver campaigns that cultivate rich customer experience and drive brand awareness, all within a quick turnaround time,” said Megan Sangha, Senior Product Marketing Manager at Wrike, in her presentation at our MarTech conference. The large circle is exposure or brand awareness,” she said.

Marketing 141

Marketing Brand Awareness Pop-Up Communications 141

AdvertiseMint

SEPTEMBER 26, 2023

Enter integrated marketing communications (IMC)! According to this study , integrated marketing communications have a significant beneficial impact on brand equity. Let’s explore how integrated marketing communications can work its magic on your business. Together, they communicate clearly and consistently.

Communications 52

Communications Marketing Pop-Up ROI 52

Martech

DECEMBER 27, 2023

However, the value of these efforts often gets lost in translation when communicating with executive leadership. A cutting-edge social media campaign focusing on brand awareness doesn’t do much good when the C-Suite’s primary goal is to increase direct sales. Show how these metrics impact the bottom line.

Marketing 127

Marketing Communications Brand Awareness MarTech 127

Martech

FEBRUARY 21, 2023

“So, being able to bolster your position in the marketplace is what is going to make your thought leadership resonate and what’s going to make that person on the receiving end feel more comfortable about interacting with your brand and wanting to go on that buying journey process with your brand.”

Marketing 121

Marketing Brand Awareness Machine Learning Communications 121

Advendio

NOVEMBER 8, 2022

Retail media is expected to grow further as we reach 2023, as more retailers capitalize on expanding customer data and focus on new revenue streams. This article will highlight five key trends that will accelerate retail media growth in 2023 and beyond. Retailers Are Launching Retail Media Networks.

Retail 79

Retail Media Conversion Rate Communications 79

Digiday

FEBRUARY 27, 2024

It’s been a debate for years: How can performance and brand marketing co-exist to push sales and boost brand awareness or affinity simultaneously? There’s new brands popping up. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Pop-Up 94

Pop-Up Marketing Brand Awareness Communications 94

Martech Series

DECEMBER 19, 2022

I recently joined Reputation as CMO, overseeing the organization’s global marketing function, which includes growth and field marketing, corporate marketing and communications, and product marketing. To start, you need one source of truth for customer data and a single way to communicate, which is typically automated via a martech solution.

MarTech 99

MarTech Brand Awareness Communications Finance 99

Martech Series

OCTOBER 4, 2022

Employee Advocacy by Sprout Social enables users to manage both social media and employee advocacy in one place. Today’s social media climate comes with a new set of challenges to solve, from algorithmic shifts to increasingly crowded feeds. Marketing Technology News: Finding the Communication Sweet Spot.

Brand Awareness 88

Brand Awareness Audience MarTech Communications 88

Digiday

OCTOBER 4, 2022

Productivity platform Notion is ramping up its out-of-home efforts with ad placements across the globe to boost brand awareness beyond U.S. In August, the brand rolled out its first international brand campaign with billboards across eight cities: San Francisco, New York, Toronto, London, Dublin, Paris, Tokyo and Seoul.

Brand Awareness 88

Brand Awareness Conversion Communications Agency 88

Basis

OCTOBER 24, 2022

It’s of utmost importance to nurture your customer pools, solicit feedback from them whenever possible, and offer communications that show both your appreciation and your sensitivity towards their economic circumstances (a loyalty discount never hurts!). Maintain Brand Awareness with Personalized Messaging.

Brand Awareness 98

Brand Awareness Marketing Education Audience 98

Digital Remedy

MARCH 28, 2025

In todays fast-paced digital advertising world, full-service agencies are embracing forward momentum and finding new opportunities to scale their businesses with cutting-edge technology and innovative media solutions. But, here at Digital Remedy, were helping agencies break through the noise with tangible products built to address real needs.

Agency 66

Agency Brand Awareness Communications Conversion 66

Digiday

JULY 10, 2022

It was a busy week in the business-to-business world last week, as two major media agencies opened their doors and expertise to marketers who want to solidify their business-side connections. First, Horizon Media launched Green Thread , its B2B offering that uses data and insights from the Revenue Enablement Institute.

Media 71

Media Agency Ad Tech Brand Awareness 71

Digiday

NOVEMBER 16, 2022

Birdies, a direct-to-consumer shoe brand, is ramping up its brand awareness efforts, investing more than 20% of ad spend for television ads, a first-time investment for the brand, to reach a broader audience. There’s only so much emotion you can communicate through a search ad or social carousel.”.

Brand Awareness 78

Brand Awareness Video Ads Communications Media 78

Martech

FEBRUARY 9, 2023

Super Bowl LVII kicks off this Sunday, and brands are finding new ways to gain exposure and drive up sales through digital channels like CTV. Brands advertising around the game this year are adapting to changes in media consumption and shopping with new digital partnerships and campaign strategies.

Brand Awareness 98

Brand Awareness Pop-Up Retargeting Affiliates 98

Martech Series

SEPTEMBER 16, 2022

Some valuable startups such as social media company Bytedance with its platform Douyin and Tiktok have already amassed a valuation of $140 billion. The taxi service company uses the latest marketing tools and technologies to grow its business, attract riders and customers, and increase its brand awareness. The Honest Company.

Marketing 103

Marketing Brand Awareness Retargeting Audience 103

Spoton Digital Media

FEBRUARY 12, 2025

Brand also reflects story and messaging such as your: Purpose: Why your brand exists Mission: Who you serve and why Values : What is important to you Positioning : What makes you different Voice & Tone: How you communicate Your brand is who you are and how you present your company to audiences, prospects, and customers.

Brand Awareness 59

Brand Awareness Audience Communications Marketing 59

Single Grain

JULY 8, 2021

Increase Brand Awareness. Demand generation tactics act as awareness-generating machines to bring relevant traffic to your website: Well-executed inbound marketing campaigns differentiate your brand from others in your industry, making your offerings visible to those who may not yet have identified their need for your product.

Communications 145

Communications Brand Awareness Conversion Audience 145

Single Grain

FEBRUARY 20, 2025

Leverage multiple outreach channels: Combine cold email, social media, and cold calling to maximize engagement and response rates. Communicate this in your emails. Cold Email Cold email campaigns are among the most popular outreach methods (especially for SaaS brands ). Avoid being overly salesy in your initial messages.

Agency 52

Agency A/B Testing Conversion Rate Communications 52

Digiday

APRIL 12, 2023

“People want that authentic and real communication from that content.” ” To do just that, Poppi is partnering with influencers on social media to create short-form videos that promote the launch of its new grape flavor this month. Lemon Perfect will continue using OOH in 2023.

Marketing 84

Marketing Brand Awareness Media Communications 84

Single Grain

APRIL 24, 2025

All of this boosts customer acquisition, brand awareness, and overall business growth. Advocacy potential: Social media presence, professional credibility, and communication style. Automating routine communications and activity tracking. Use low-cost strategies such as automated email and social media campaigns.

Communications 52

Communications ROI Brand Awareness Conversion 52

Martech Series

NOVEMBER 11, 2022

When we say a marketing campaign, it may mean a social media campaign for one marketer and a traditional display of ads for the other. A message can be a story or an idea revolving around your products, and offerings, and it should communicate your thoughts in the market well. So, what is the solution? Plan to nurture the leads.

Marketing 93

Marketing Brand Awareness Audience Conversion 93