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Using psychology and better data practices to get customers closer to purchase

Martech

The psychology of brand awareness. The first psychological insight to put into practice is brand awareness amid all this digital noise and clutter. Brand awareness can be found in obvious areas like the ad you see when you’re scrolling through social media, or a pop-up that you click on,” said Sangha.

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As competition stiffens in digital marketing, Orangetheory Fitness reconsiders performance spend

Digiday

It’s been a debate for years: How can performance and brand marketing co-exist to push sales and boost brand awareness or affinity simultaneously? There’s new brands popping up. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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How marketers can use behavioral data to improve customer experiences

Martech

“Marketers are expected to deliver campaigns that cultivate rich customer experience and drive brand awareness, all within a quick turnaround time,” said Megan Sangha, Senior Product Marketing Manager at Wrike, in her presentation at our MarTech conference. The large circle is exposure or brand awareness,” she said.

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What is Integrated Marketing Communication (IMC)?

AdvertiseMint

Enter integrated marketing communications (IMC)! According to this study , integrated marketing communications have a significant beneficial impact on brand equity. Let’s explore how integrated marketing communications can work its magic on your business. Together, they communicate clearly and consistently.

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How Michelob ULTRA, PepsiCo and Rakuten are approaching the Super Bowl this year

Martech

Super Bowl LVII kicks off this Sunday, and brands are finding new ways to gain exposure and drive up sales through digital channels like CTV. Brands advertising around the game this year are adapting to changes in media consumption and shopping with new digital partnerships and campaign strategies.

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Why Your Start-up Business Needs a T-shaped Marketer

Single Grain

You need to make a direct impact on revenue, not just brand awareness. Most importantly, you will learn why T-shaped marketers are the best fit for your start-up now. You might have heard of Inbound, Brand, Social Media, and Content Marketers. Managing marketing at a start-up often equates to wearing many hats.

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The Impact of Social Media on Business in 2020

Single Grain

Social media has had a huge impact on how businesses find and communicate with their audiences. Changing the way businesses communicate with their audience. Replacing business cards (which often end up in the trash) by popping up in your audience’s feed. This helps keep up your engagement as well.

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