Single Grain

JANUARY 9, 2025

ABM offers many benefits, such as a higher ROI , personalized engagement , aligned marketing and sales teams , better customer retention , and a shorter sales cycle. This is why 76% of marketers say they get a higher ROI with ABM than other marketing strategies. Here are some reasons why ABM is worth the investment.

Marketing 52

Marketing ROI Brand Awareness Machine Learning 52

Single Grain

AUGUST 18, 2023

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

Basis

MAY 23, 2024

And emerging research is providing insight into the true value that brand building efforts can yield, demonstrating the need for advertising leaders to both reconsider the connection between brand building and performance marketing, as well as how they communicate the value of these combined advertising efforts to key stakeholders.

ROI 92

ROI Brand Awareness A/B Testing Audience 92

Single Grain

JULY 8, 2021

Increase Brand Awareness. Demand generation tactics act as awareness-generating machines to bring relevant traffic to your website: Well-executed inbound marketing campaigns differentiate your brand from others in your industry, making your offerings visible to those who may not yet have identified their need for your product.

Communications 145

Communications Brand Awareness Conversion Audience 145

Martech

FEBRUARY 9, 2023

“The best payoffs are when brands create experiences around the Super Bowl in a way that lets them be a part of the conversation while still connecting with fans in an authentic way. She added, “Last year we had a Super Bowl ad that was a big brand awareness play.

Brand Awareness 97

Brand Awareness Pop-Up Retargeting Affiliates 97

Martech

NOVEMBER 3, 2021

Or are you meeting your revenue goals and looking to expand brand awareness? Look at your own data to compare the ROI across paid traffic and organic traffic, and make sure your comparative budgets are in line with your returns. Let the numbers do the talking, and plan your budget with your final ROI in mind.

SEO 117

SEO Conversion Rate ROI Conversion 117

Single Grain

DECEMBER 17, 2024

Traditional marketing efforts use generic messaging to cast a wide net of leads to increase brand awareness. Marketers rely on data and insights for each account to communicate their goals, pain points, challenges, and more. ABM differs because it focuses on target accounts’ preferences, needs, and pain points.

Marketing 52

Marketing ROI Conversion Rate Brand Awareness 52

Single Grain

JUNE 2, 2020

Social media has had a huge impact on how businesses find and communicate with their audiences. Changing the way businesses communicate with their audience. In fact, building a presence and seeing the ROI will likely take years. That number is likely much higher in 2020, as people encounter over 5,000 branding messages in a day.

Media 141

Media Audience Brand Awareness Pop-Up 141

Single Grain

DECEMBER 8, 2020

You need to make a direct impact on revenue, not just brand awareness. 7) Great Communicators. Communication is an invisible part of your working relationship with a remote marketing consultant or agency that you may only notice when it is gone! The rest can be covered with communication on Slack or business email.

Marketing 134

Marketing Pop-Up A/B Testing SEO 134

Martech

JANUARY 5, 2023

Key Result #2: Track the ROI of campaigns that Marketing Ops was included up front versus campaigns where they were not. Reporting on the difference in ROI between these two situations will demonstrate the tangible value Marketing Ops brings as a strategic partner. Increasing brand awareness? Identify target audience.

Marketing 107

Marketing Education ROI Communications 107

Martech

JANUARY 9, 2024

Let’s explore some tips and strategies to tap into the creator economy, enhance brand visibility, forge strong creator partnerships and authentically engage with communities. Reaching out directly Many (if not most) creators operate independently, meaning they control their schedule, brand negotiations and communications.

Marketing 135

Marketing Audience Click Through Rate Conversion 135

Martech

MAY 2, 2023

Finance groups prioritize resources, structure contracts and deliver ROI metrics back to customers Finance was labeled a risk-averse team with a “deal prevention” reputation. The finance leaders have developed a “swarm team” providing a service to work with prospects and customers to co-develop ROI models from the investment in the software.

Finance 113

Finance ROI Brand Awareness Marketing 113

Martech

MAY 8, 2023

We love to put this in place for CPG brands. Tailor the experience and communication to fit the channel and content that draws new subscribers. Approach this series as an opportunity to set the tone on the frequency and type of communication users should expect. Of the above automations, three require minimal API work.

Marketing 115

Marketing eCommerce Communications Brand Awareness 115

Single Grain

FEBRUARY 27, 2025

All marketers need to do is enter their query, and Bolt.new will use natural language processing (NLP) to create the full-stack app and communicate errors. The Power of YouTube For personal branding, YouTube is becoming the most powerful platform. Single Grain can combine a blogging and video strategy to boost your ROI and revenue.

Marketing 52

Marketing SEO Audience Agency 52

Single Grain

AUGUST 17, 2021

This position should make sure that the brand awareness in the market is strong, use relevant channels to communicate with customers, and reinforce positive branding so that prospects think about their product whenever they make a buying decision. . Build brand awareness. What Does a VP of Marketing Do?

Marketing 98

Marketing Communications Brand Awareness ROI 98

Martech

MARCH 15, 2022

It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. As users see more relevant ads, click-through rates improve, leading to a better ROI. How is adtech changing the marketing landscape?

First-Party Cookies 123

First-Party Cookies Cookies Impressions Ad Exchange 123

Single Grain

SEPTEMBER 13, 2019

83% of marketers claimed to have gotten a good ROI from video. Video is one of the easiest ways to boost your revenue, gain more brand awareness, and grow your company. One of the reasons for this is the Rule of Seven: People need to see your brand seven times before they decide to take an action.

Marketing 112

Marketing SEO Conversion Rate Banner 112

Digital Remedy

OCTOBER 2, 2023

Increased Customer Engagement: Local marketing allows your brand to tap into your locale’s specific needs and interests, leading to higher customer engagement and loyalty. Brand Authenticity: Tailoring your marketing messages to suit the local culture or needs can make your brand more relatable and trustworthy.

Agency 100

Agency Retargeting Real Estate Brand Awareness 100

Martech

DECEMBER 21, 2023

It is so easy to discount this step and go into the market assuming your “leading provider of … X … ROI … seamless … AI … solution” positioning is solid and that your audience is insane if they don’t respond to your email. If you’re going to chime into an established community, do so with purpose. Don’t do that. All of them.

Education 107

Education Audience MarTech Communications 107

Martech

FEBRUARY 25, 2022

Customers don’t care whether the communication comes from marketing or sales, says Methananda, they just want a “holistic experience.” And in the B2B space, treating business prospects as buying groups can help brands work toward that goal. When COVID-19 hit, it was a shock to everyone,” she said. Why we care.

Marketing 115

Marketing Audience Brand Awareness Conversion 115

MNTN

MARCH 11, 2025

Well, there are several benefits of a sales funnel that you might not be aware of: 1. Increased Brand Awareness A full-funnel strategy ensures your brand stays top of mind by delivering the right message at the right time. This has the highest ROI of any marketing strategy, at$36 for every $1 spent.

Marketing 52

Marketing Conversion Conversion Rate Brand Awareness 52

Single Grain

JANUARY 15, 2020

Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. Not only would 70% of people rather learn about products through content, but content marketing delivers a higher ROI than paid ads. Here are some tips to help generate leads via content marketing at a better ROI.

Media 132

Media Marketing SEO ROI 132

Martech

DECEMBER 13, 2023

Key takeaways: Lay the basis for strong long-term relationships with content creators by setting clear goals and communicating regularly with them. What messaging best communicates that value? Don’t be vague and only talk about increasing site visitors or brand awareness. The value you bring to them.

Communications 82

Communications Shipping MarTech Audience 82

Ad Wisey

MAY 13, 2022

Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more. 33% of marketers turn to paid advertising to boost their brand awareness. Want to see some proof? Why HubSpot? User analysis.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

Advendio

NOVEMBER 8, 2022

This will be useful in assisting these brands in creating consistency across all channels, thereby assisting them in increasing brand awareness and loyalty, and ultimately enabling them to successfully generate income from numerous channels. Retailers Are Launching Retail Media Networks.

Retail 79

Retail Media Conversion Rate Communications 79

Martech

FEBRUARY 22, 2022

It includes every form of interaction or communication with the customer, whether direct or indirect, even if it doesn’t result in a purchase. Create a community forum to serve as a virtual focus group. The platform’s emphasis on unification can help brands meet customer expectations at every stage of their journey.

Communications 143

Communications Marketing Machine Learning MarTech 143

Banner Flow

APRIL 28, 2022

Better brand awareness . Greater ROI . Better brand awareness. With social media user numbers climbing above 50% of the world’s population, there’s a vast opportunity for your brand to increase awareness about what it does and what it’s about. . Greater ROI. Audience targeting .

Advertising 52

Advertising Media ROI Brand Awareness 52

Martech Series

NOVEMBER 15, 2022

Because most webinars are free, organizers often use the event to raise brand awareness and demonstrate thought leadership. Communicating goals clearly ensures everyone on your team works toward the same results. Different event technology platforms offer diverse capabilities for teams measuring ROI.

Audience 88

Audience Education Impressions Conversion 88

Single Grain

JUNE 23, 2020

6 Steps to Prove to Your CEO that Inbound Marketing Can Generate ROI. * Great content is pretty useless without a strategy behind it, and this is the biggest marketing mistake that brands consistently make. Building brand awareness. Google Analytics for Content Marketing: How to Track and Improve Your ROI.

SEO 105

SEO Marketing Pop-Up Conversion Rate 105

Single Grain

MARCH 14, 2025

We at Single Grain Marketing understand that increasing brand awareness is a significant part of building revenue. They struggled to build brand awareness on Google, so we invested in a TOFU Meta video campaign. This led to increased brand awareness, more qualified leads, and a decreased CPL.

SEO 52

SEO Brand Awareness Manufacturing Conversion 52

Digiday

MARCH 23, 2023

Other execs said their newsletters won over marketers who have wanted to pull back on brand awareness ads and shift to direct response campaigns. You [see] marketers put an increased focus on ROI and direct response. When you send someone an email, people take action.

Advertising 82

Advertising ROI Media Brand Awareness 82

Single Grain

DECEMBER 8, 2023

With a 930+ million user base of professionals, you’ll easily attract more qualified leads and generate a positive ROI on your ad spend. Ideal for : Companies looking to increase brand awareness, drive traffic to your website or lead magnet, share content or promote events to a wide audience on LinkedIn.

CPC 105

CPC Conversion Conversion Rate Audience 105

MNTN

JUNE 11, 2024

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. It’s often relied on by smaller brands that don’t have robust budgets to test both performance and brand awareness (the type of advertising that isn’t tied directly to outcomes). How Does Performance Marketing Work?

Marketing 52

Marketing CPA Brand Awareness Conversion Rate 52

Single Grain

JUNE 5, 2023

It allows you to reach your target audience, boost brand awareness, and drive conversions effectively on a single social platform. 2) Create Enticing Ad Copy Ad copy is the key content that excites and convinces potential buyers to increase your website traffic, conversions, profitability, and ROI.

Advertising 89

Advertising A/B Testing Geo targeting Audience 89

Single Grain

JANUARY 16, 2025

As a marketing company that has helped dozens of brands drive high ticket sales, Single Grain understands this. That’s why we use the latest SEO and marketing tactics to generate a 300% ROI for our clients. However, this sales funnel looks different when targeting B2B clients. Attracting prospects that aren’t a good fit.

Agency 52

Agency Conversion Rate Conversion Audience 52

Single Grain

JANUARY 8, 2020

Indeed, 63% of marketers plan to increase their existing budget for influencer marketing in 2020 because the ROI is that good – $5.20 for every $1 spent: The reason that influencers work so well is that consumers are wary of ads and untrusting of faceless corporate brands. Trend #6: Customer Service Will Be all About Chatbots.

Media 120

Media Marketing Communications Audience 120

MNTN

APRIL 18, 2024

Since buyers are more informed than ever, it’s important to use the right strategy to stand out from the competition, build brand awareness, and convert new customers. You can use different demand gen tools to accomplish your brand awareness goals. What is Demand Generation?

Brand Awareness 52

Brand Awareness Conversion Rate Retargeting Audience 52