Brand Awareness Control Group Cookies 
Single Grain
MAY 16, 2023
Drive Company Growth Since native ads look like organic content, users have a stronger chance of remembering and interacting with these ads, enhancing brand awareness. Compare this figure to the control group, which saw a mere 14% top-of-mind awareness.
MNTN
FEBRUARY 6, 2024
Is it driving sales, generating leads, increasing brand awareness, or something else? Test and Control Groups Don’t just assume that your chosen model is the absolute best and you’ll never outgrow it. Define Your Business Goals What are you trying to achieve with your marketing efforts?
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