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33% of participants displayed top-of-mind awareness about a brand when shown a native video ad. This displayed a marked improvement over the controlgroup, which only had 14% top-of-mind awareness. When native video was combined with social video ads, the awareness climbed to 49%. Impact of native ads.
. +43% traditional), brand favorability (+8% vs. +3%), and intent to search (+16% vs.+ 9%). These results illustrate the strong promise of “Beyond the :30” ads, including enhancing brandawareness and promoting purchases. “In The research involved multiple brands representing different verticals, including T-Mobile and Subaru.
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