Martech

JUNE 30, 2022

33% of participants displayed top-of-mind awareness about a brand when shown a native video ad. This displayed a marked improvement over the control group, which only had 14% top-of-mind awareness. When native video was combined with social video ads, the awareness climbed to 49%. Impact of native ads.

Brand Awareness 98

Brand Awareness Media Video Ads Control Group 98

illumin

MAY 9, 2024

With ongoing integrations of AI in advertising and advanced marketing tools like journey advertising platforms, marketers and brands worldwide are constantly innovating and getting ahead of the game. We’re often fixated on the “how” of things – How do we increase brand awareness on various platforms?

Brand Lift 105

Brand Lift Advertising Brand Awareness Control Group 105

Martech Series

JANUARY 19, 2023

43% traditional), brand favorability (+8% vs. +3%), and intent to search (+16% vs.+ 9%). These results illustrate the strong promise of “Beyond the :30” ads, including enhancing brand awareness and promoting purchases. “In The research involved multiple brands representing different verticals, including T-Mobile and Subaru.

Video Ads 77

Video Ads Control Group Brand Awareness Entertainment 77

Digiday

NOVEMBER 15, 2022

According to research by Unmissable, audio emerged as a vital channel for the Race for Life campaign and provided strong uplifts versus the control group. Marriott Bonvoy, Publicis Sport & Entertainment, Publicis Media and Bidstack received a Best Use of Technology nomination for their metaverse campaign. Rooster Marketing.

Advertising 69

Advertising Marketing Fashion Agency 69

Single Grain

MAY 16, 2023

Out of all the paid media strategies in the digital marketing industry, native advertising is becoming one of the most popular. Native advertising is a paid media format where your ads look organic, blending in with other posts on the platform. Companies also have control of their native advertising strategy.

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52

MNTN

FEBRUARY 6, 2024

The options include but are not limited to: Social media platforms Email marketing Websites Print media Broadcasting media Networking events But among this increasingly diverse advertising arsenal, how do you understand which channels are actually driving conversions?

Marketing 52

Marketing Conversion A/B Testing Control Group 52