Brand Awareness, Control Group and Native Advertising

Native video tops social media in brand awareness study

Martech

JUNE 30, 2022

33% of participants displayed top-of-mind awareness about a brand when shown a native video ad. This displayed a marked improvement over the control group, which only had 14% top-of-mind awareness. When native video was combined with social video ads, the awareness climbed to 49%.

Brand Awareness

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11 Native Advertising Trends that You Can’t Ignore

Single Grain

MAY 16, 2023

Out of all the paid media strategies in the digital marketing industry, native advertising is becoming one of the most popular. But in order to convert leads with native ads, advertisers must pay attention to the latest trends so they don’t fall behind. Work With Us What Is Native Advertising?

Native Advertising

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Warner Bros. Discovery, Cancer Research UK, Marriott Bonvoy and Bidstack are Digiday Marketing and Advertising Awards Europe finalists

Digiday

NOVEMBER 15, 2022

According to research by Unmissable, audio emerged as a vital channel for the Race for Life campaign and provided strong uplifts versus the control group. Redefine Meat secured nominations in several categories for its European launch, including Best Use of Video. Discovery & Movable Ink – Winter Olympics Bespoke Medal Table.

Advertising

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AdTech Trends

Native video tops social media in brand awareness study

11 Native Advertising Trends that You Can’t Ignore

Warner Bros. Discovery, Cancer Research UK, Marriott Bonvoy and Bidstack are Digiday Marketing and Advertising Awards Europe finalists

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