Brand Awareness, Control Group and Retargeting

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Brand Awareness

Control Group

Retargeting

Brand lifts: does your advertising make an impact?

illumin

MAY 9, 2024

With ongoing integrations of AI in advertising and advanced marketing tools like journey advertising platforms, marketers and brands worldwide are constantly innovating and getting ahead of the game. We’re often fixated on the “how” of things – How do we increase brand awareness on various platforms?

Brand Lift

Brand Lift Advertising Brand Awareness Control Group

Warner Bros. Discovery, Cancer Research UK, Marriott Bonvoy and Bidstack are Digiday Marketing and Advertising Awards Europe finalists

Digiday

NOVEMBER 15, 2022

According to research by Unmissable, audio emerged as a vital channel for the Race for Life campaign and provided strong uplifts versus the control group. Redefine Meat secured nominations in several categories for its European launch, including Best Use of Video.

Advertising

Advertising Marketing Fashion Agency

AdTech Trends

Brand lifts: does your advertising make an impact?

Warner Bros. Discovery, Cancer Research UK, Marriott Bonvoy and Bidstack are Digiday Marketing and Advertising Awards Europe finalists

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