Single Grain

MARCH 14, 2025

We at Single Grain Marketing understand that increasing brand awareness is a significant part of building revenue. They struggled to build brand awareness on Google, so we invested in a TOFU Meta video campaign. This led to increased brand awareness, more qualified leads, and a decreased CPL.

SEO 52

SEO Brand Awareness Manufacturing Conversion 52

Single Grain

MARCH 14, 2025

We at Single Grain Marketing understand that increasing brand awareness is a significant part of building revenue. They struggled to build brand awareness on Google, so we invested in a TOFU Meta video campaign. This led to increased brand awareness, more qualified leads, and a decreased CPL.

SEO 52

SEO Brand Awareness Manufacturing Conversion 52

Single Grain

APRIL 24, 2023

However, advertising can be expensive, so Axure knew they needed help attracting new clients while decreasing CPL costs. Results: Generated Leads, Increased CTR and Reduced Costs By putting Axure’s marketing dollars toward smarter avenues, they achieved a 32.04% CTR and reduced conversion costs by 0.51%, with an overall savings of 26.33%.

CPL 52

CPL Food Conversion Rate Conversion 52

Agility Ads

MAY 26, 2022

This allows you to customize messages to speak directly to the needs of each customer, which can increase engagement and conversion rates. Advertisements can help drive growth and improve brand awareness, but how do you know they’re actually doing that? How Is Mobile Advertising Effectiveness Measured?

CPC 40

CPC CPL Click Through Rate Advertising 40

Lemonads

MAY 30, 2021

For example, the key metrics for a sales campaign will be different than the KPIs for brand awareness ads. Conversion Rates The conversion rate measures the number of users who completed the action you were looking for versus the number of people who viewed your content.

Affiliates 52

Affiliates CPA Advertising Marketing 52

MNTN

MARCH 19, 2024

Here’s a breakdown of the most common marketing metrics used: Goal: Increase Brand Awareness Impressions : The total number of times the ad was displayed. Engagement Rate : For interactive ads, the percentage of users who interacted with the ad beyond just clicking (e.g., hovering, expanding).

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

Automatad Inc.

JANUARY 13, 2023

Share Tweet Share Digital advertising works wonders when it comes to influencing the buyer’s purchase decision or increasing brand awareness. As per TechTarget, 84% of buyers are more likely to engage with the brand if they come across its banner online. What are the common pricing models?

CPM 52

CPM Ad Inventory Impressions CPL 52

Single Grain

FEBRUARY 24, 2023

Achievements: Sociallyin started a brand awareness campaign by ads promotion for SGK Landscaping which received 470K impressions , 5K+ engagements, and a 955% follower increase. Sculpt can help you grow your audience and brand value on different social media platforms, thereby maximizing lead generation and conversion rate.

Agency 59

Agency Marketing SEO Conversion Rate 59

Kevel

MARCH 28, 2022

Cost-per-action/lead (CPA or CPL) is less common, but loved by direct response advertisers. Here, advertisers pay only for a conversion event, such as a purchase or app download. This is even riskier for publishers, since you have to worry about both CTRs and conversion rates (CRs). Who are your advertisers?

CPC 52

CPC CPM CPA Impressions 52

MNTN

FEBRUARY 13, 2025

Full-Funnel Attribution and Measurable Impact Unlike traditional brand awareness efforts, full-funnel performance marketing provides clear attribution models that track the entire customer journey. For example, you can aim for a certain number of sales, increased website visitors or an improved conversion rate.

Marketing 59

Marketing ROI Brand Awareness Conversion Rate 59

MNTN

JANUARY 29, 2025

Define Clear Campaign Objectives Establish specific goals, whether it’s brand awareness, lead generation, or direct conversions. Continuous creative testing helps improve engagement and conversion rates over time. A well-defined objective helps optimize bidding strategies, targeting, and creative execution.

Advertising 52

Advertising Demand Side Platform Ad Exchange Impressions 52