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Impact of AR on Consumer Purchase Decisions

The Ad Tech Blog

Increased Conversion Rates: Businesses using AR have reported higher conversion rates as consumers can visualize products in their own environment before purchasing. Fashion and beauty brands offer virtual try-ons, allowing consumers to see how a particular makeup look or clothing item would appear on them.

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Ecommerce Conversion Funnel: What Is It & How Does It Work

MNTN

A marketing funnel maps the customer journey, guided by marketing efforts, from brand awareness to conversion. Improved Customer Journey Mapping A conversion funnel helps you understand how customers interact with your brand at each stage, from awareness to purchase. How Does a Conversion Funnel Work?

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What Is Live Stream Shopping?

Single Grain

” Live shopping can be anything from a fashion show to celebrities reviewing their favorite product, which encourages viewers to purchase the same item in real time: This trend is experiencing explosive growth in the Chinese market with a projected value of $15.9 billion by 2020 , up from just $1.8 billion in 2015.

Fashion 93
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How We’re Adapting SEO to SEvO (Search Everywhere Optimization)

Single Grain

Marketers can also track lead quality, conversion rates, customer retention , and engagement rates for AI search results. Patel explains that optimizing for search everywhere can drive more traffic to your website, improve brand awareness, and generate more revenue. Leverage TikTok LIVE. What about success KPIs?

SEO 52
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OTT Advertising: Guide to Over-The-Top Ads (2025)

MNTN

MNTN Performance TV offers superior reporting capabilities that track ad-side metrics like ad completion and website visits, as well as the popular measures of ROI including ROAS, CPV, and conversion rate. Any brand with a website or online presence to drive traffic is a suitable candidate. Are OTT Ads Vertical Specific?

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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

The campaign saw a 65% click-through rate and a 33.6% conversation rate, proving the personal touch works. These numbers show the importance of incorporating video into your digital marketing strategy in 2019: 70% of consumers say that they have shared a brand’s video. Home decor. Constant engagement with followers.

Marketing 108
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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

The campaign saw a 65% click-through rate and a 33.6% conversation rate, proving the personal touch works. These numbers show the importance of incorporating video into your digital marketing strategy in 2019: 70% of consumers say that they have shared a brand’s video. Home decor. Constant engagement with followers.

Marketing 111