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Impact of AR on Consumer Purchase Decisions

The Ad Tech Blog

Increased Conversion Rates: Businesses using AR have reported higher conversion rates as consumers can visualize products in their own environment before purchasing. Fashion and beauty brands offer virtual try-ons, allowing consumers to see how a particular makeup look or clothing item would appear on them.

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Ecommerce Marketing Tips and Tactics for Rapid Growth

Single Grain

These goals should be SMART: Specific Measurable Achievable Relevant Time-bound Let’s take the example of an online store specializing in sustainable fashion. The store’s goal is to increase its market share and strengthen its brand identity among eco-conscious consumers.

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13 Benefits of Native Advertising to Amp Your Campaign

Single Grain

There are many benefits of native ads, such as increasing brand awareness and building trust among your audience. There are also some downsides of native ads to be aware of before investing in a campaign (we’ll cover those, too). Your brand can use lifestyle videos, such as this one from Giorgio Armani.

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What Is a Conversion Funnel? Ecommerce Funnel Explained

MNTN

A marketing funnel maps the customer journey, guided by marketing efforts, from brand awareness to conversion. Conversion Funnel Marketing Strategy How do you build an effective marketing strategy for your conversion funnel? Conversion rates are statistically low, with a median conversion rate of 2.5%.

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What Is Live Stream Shopping?

Single Grain

” Live shopping can be anything from a fashion show to celebrities reviewing their favorite product, which encourages viewers to purchase the same item in real time: This trend is experiencing explosive growth in the Chinese market with a projected value of $15.9 billion by 2020 , up from just $1.8 billion in 2015.

Fashion 93
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Tips + Tools to Create Successful International PPC Ads

Single Grain

Enhances your brand awareness and creates a buzz among the audience globally. Improves the click-through rates of your website, leading to better conversions and profitability. Similarly, determine the conversion rates for each country based on historical data or industry benchmarks. What is Amazon PPC?

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From Unboxings to Listicles: 21 Video Content Types That Convert

Single Grain

Obviously, this boosts brand recognition and awareness. This will boost your brand awareness even further. A podcast can boost your brand awareness by 89% , but only if you make an engaging channel. Fashion magazine Elle blurred that line by hosting AMAs with major celebrities.