Basis

JANUARY 9, 2025

But performance for those channels isnt comparable: Search is a lower-funnel tactic where you can see the conversions roll in, and the higher-funnel brand awareness achieved via display or video isnt trackable in the same way. But that doesnt mean those tactics arent revenue-driving and critical to a well-rounded campaign.

Advertising 95

Advertising Cookies Brand Lift Conversion 95

Digiday

JUNE 6, 2022

Some marketers are retooling the way they think about ads on Meta-owned Facebook and Instagram, aiming for brand awareness rather than immediate sales. Rather than focusing solely on sales – though that’s obviously still the goal – some of those marketers are aiming to use the platforms for more aggressive brand awareness investments.

Brand Awareness 82

Brand Awareness Marketing Advertising CPM 82

Martech

DECEMBER 6, 2024

However, they lack important context about your brand, customers, and industry that comes from experience. You must educate your AI co-pilot about your company’s brand voice, target customers and industry. They write in a welcoming, professional brand voice based on the attached examples.

SEO 124

SEO Audience Education Machine Learning 124

Ad Rants

FEBRUARY 6, 2024

Incorporate dynamic content blocks and personalized recommendations to enhance engagement and drive conversions. Use a mix of educational content, product showcases, user-generated content, and interactive polls to keep followers informed and entertained.

Healthcare 226

Healthcare eCommerce Marketing ROI 226

Brid.tv

DECEMBER 30, 2024

TargetVideo for Advertisers and Brands FAQ Short-Form Video Ads What Are Short-Form Video Ads? These video ads are designed to deliver a concise message, often with a focus on entertainment, education, or a strong call to action. Short-form video ads are typically between 5 and 16 seconds long. How to make a short-form video ad?

Video Ads 52

Video Ads Advertising Brand Awareness Click Through Rate 52

Martech

MARCH 11, 2024

Answer Multi-touch attribution is a marketing strategy that assigns credit to multiple touchpoints or interactions along a customer’s journey that led to a conversion or sale. I’m a brand manager for a new organic juice brand. Prompt What is multi-touch attribution? Understood? Please use simple language.

Brand Awareness 108

Brand Awareness ROI Click Through Rate Conversion 108

Basis

JANUARY 24, 2024

The next few years are set to be, shall we say, an educational time for marketers at colleges and universities. To better understand what higher ed advertisers need to know about the privacy-first future, we spoke with education marketing expert Sydney Warden, Director of Integrated Client Solutions at Basis Technologies.

Education 52

Education Advertising Marketing Cookies 52

Ad Rants

FEBRUARY 22, 2023

This can include blog posts, educational resources, and patient testimonials. Regular social media activity can help you build a strong online presence and increase brand awareness. You can use this as a cost-effective way to increase brand awareness and reach a larger audience pool.

SEO 130

SEO Conversion Rate Brand Awareness Conversion 130

Martech Series

AUGUST 2, 2022

Study Reveals Opportunity for Brands to Improve Consumer Data Privacy Education and Communications; Data Collection Remains at the Core of Consumer Trust. 75% of brands report greater difficulty building and maintaining trust with their customers post-pandemic, although online shopping is up 63%.

Education 75

Education Communications Cookies Conversion Rate 75

Martech

DECEMBER 21, 2023

If you’re running a brand awareness ad be sure it can stop someone in the midst of their scrolling long enough to debate reading the next word. You need to move beyond the traditional monologue of business-to-customer communication and foster a more interactive and engaging digital conversation. Which channels should you use?

Education 106

Education Audience MarTech Communications 106

Digiday

SEPTEMBER 28, 2022

The Clear Cut, a direct-to-consumer jewelry company, is making more organic TikTok content with influencers, including educational videos to boost brand awareness to capture more of Gen Z’s attention. “We He added that the TikTok growth has helped boost sales and brand awareness, but did not provide specific figures.

Brand Awareness 73

Brand Awareness Education Agency Media 73

The Ad Tech Blog

JUNE 5, 2024

Increased Conversion Rates: Businesses using AR have reported higher conversion rates as consumers can visualize products in their own environment before purchasing. Businesses should implement robust analytics to track user engagement, conversion rates, and other relevant metrics.

Conversion Rate 130

Conversion Rate Real Estate Conversion Retail 130

Single Grain

FEBRUARY 25, 2025

While businesses can work with experts on a YouTube strategy , several lead gen techniques can drive conversions on the biggest video platform. Tracking and attribution : Measuring conversions and tracking performance on YouTube is more complex than with search ads. Still, investing in YouTube ads is worth it.

Agency 52

Agency Video Ads Audience Search Advertising 52

Martech

JANUARY 25, 2024

From teaching English in Japan in her 20s to teaching marketing to university students, education and knowledge sharing is central to almost everything she does. I was teaching English conversation, like many young foreigners, and I loved the city and had lots of friends visit and they all expected me to show them around.

Education 103

Education Brand Awareness MarTech Marketing 103

MNTN

AUGUST 25, 2023

Upper Funnel vs Lower Funnel Marketing In the upper funnel, your main goal is to grow brand awareness and build trust with your audience. This stage is about introducing your target audience (those that you think will be most interested in your product or service) to what your brand has to offer.

Conversion 52

Conversion Retargeting Marketing Brand Awareness 52

Single Grain

SEPTEMBER 3, 2022

A 1-second delay in page response can result in a 7% reduction in conversions. Do you have a better understanding of the brand equity? Create infographics, short videos or other content pieces that educate people about your new product or service. Listen to the tone of your customers and try to mimic it in your brand voice.

Marketing 145

Marketing Brand Awareness Pop-Up SEO 145

Single Grain

JANUARY 29, 2020

One UK-based SaaS company saw a 508% increase in conversions in 12 months after they implemented content marketing as part of their SEO strategy. This means having great content on your website that educates your customers can influence their buying decisions. 3) Optimize Your Website for Conversions.

SEO 140

SEO Conversion Pop-Up Conversion Rate 140

MNTN

JULY 6, 2023

In sales, conversion—the change that happens when a potential lead turns into an actual sale— is the holy grail of metrics. That’s where the conversion funnel comes in. What Is a Conversion Funnel? Your brand will have many prospective customers and far fewer committed buyers, hence the funnel shape.

Conversion 52

Conversion eCommerce Conversion Rate Click Through Rate 52

Single Grain

AUGUST 31, 2023

This revelation casts a spotlight on the industry’s fixation on the allure of leads as the holy grail of B2B conversions. Converting B2B leads requires nurturing relationships and educating potential customers about the value of your solution. You might have a low CAC but a poor conversion rate.

Media 98

Media Advertising Conversion Rate Brand Awareness 98

Single Grain

JULY 14, 2020

” Traditional digital marketing for businesses often has many goals, including making a sale, earning an email address or even raising brand awareness. 1) Automate the Sales Motions to Get the Conversation Started. The conversation is going to be customized for the visitor, and they can say “yes” or “no.”

Marketing 145

Marketing Conversion Rate Pop-Up Conversion 145

Martech

JUNE 4, 2024

Demand gen marketers aim to educate and inform their audience. Instead, they want their brand to be at or near the top of mind when their prospect enters a buying cycle. In their mind, a well-educated prospect will come to them when it’s time to buy. A lightly edited transcript of the conversation is available below.

Conversion Rate 115

Conversion Rate Education Conversion Impressions 115

Single Grain

JULY 20, 2023

Google Ads has emerged as one of the most effective platforms for maximizing a brand’s online presence and reaching potential customers in the current digital landscape. With an effective strategy, you can harness its potential to drive traffic, increase conversions and boost revenue. But what if you’re new to Google Ads strategies?

ROI 52

ROI Conversion CPC Food 52

Single Grain

MARCH 3, 2023

1) Brand Awareness: Chatfuel A no-code chatbot platform, Chatfuel primarily runs native ads across the Outbrain network. Their ads typically aim at building brand awareness. Chatfuel also uses large-scale brand awareness campaigns to build remarketing audiences for other paid advertising channels, like Facebook.

Native Advertising 97

Native Advertising Advertising CPC Brand Awareness 97

Martech

AUGUST 3, 2022

Part educational tool and part VR game, Gatorade has done an outstanding job of building an experience not about the product but about their grand gift – hydration. Wanting to make sure you can keep up with the latest online conversations about celebrities might just be a good enough reason to upgrade your phone. Technology used.

Education 121

Education Communications Audience Brand Awareness 121

Martech

APRIL 19, 2024

They can choose from brand awareness, driving traffic and collecting leads. When a visitor has to visit an advertiser’s website to complete a form, Meta usually sees a 20% dropoff in conversions. They’re looking to have a conversation. Image courtesy of Meta. I would argue social media is social first,” Petrullo said.

Media 123

Media Marketing Machine Learning MarTech 123

MNTN

MARCH 7, 2025

To capture potential customers at the top of the funnel, you might focus on: Programmatic Display Ads : Expand brand awareness by serving visually compelling ads across high-traffic websites and apps. Social Media Prospecting : Use paid social campaigns to introduce your brand to new audiences and drive initial engagement.

Marketing 52

Marketing Retargeting Conversion Audience 52

Single Grain

DECEMBER 8, 2023

Brands who advertise on LinkedIn typically see a 33% increase in search intent, while 82% of B2B marketers say they get the most success from LinkedIn ads compared to other social media channels. Lead Generation Capabilities : LinkedIn’s advertising tools are designed to support lead generation and conversion tracking.

CPC 105

CPC Conversion Conversion Rate Audience 105

Martech

OCTOBER 17, 2023

It could be enhancing brand visibility, generating leads or educating a new market segment. Craft detailed content briefs Influencers may know their audience, but you know your brand. Beyond the basics of measuring campaign effectiveness Sure, likes, shares and conversion rates matter.

Marketing 119

Marketing Audience Brand Awareness ROI 119

Single Grain

JANUARY 16, 2025

This post is all about creating and optimizing a high-ticket agency funnel to attract the right clients and boost conversions. As a marketing company that has helped dozens of brands drive high ticket sales, Single Grain understands this. Funnel : Use simple, logical steps to guide prospects from interest to conversion.

Agency 52

Agency Conversion Rate Conversion Audience 52

Martech

FEBRUARY 25, 2022

In response to the 2020 pandemic, Methananda’s team enacted a B2B strategy with these buying groups in mind, driving brand awareness through a “digital everywhere” strategy. The next stage — the middle of the funnel — is the ideal place to engage and educate these buying groups. Source: Nirosha Methananda.

Marketing 113

Marketing Audience Brand Awareness Conversion 113

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Content marketers are increasingly focused on other measures like engagement, conversion rates and ROI. a sale, new customer, conversion, etc.).

Marketing 134

Marketing SEO ROI Conversion 134

Single Grain

AUGUST 24, 2023

A premier agency will not only produce data-informed content but will also have case studies showcasing a surge in conversion rates for similar businesses: For a B2B company, they should demonstrate proficiency in using platforms like LinkedIn for targeted campaigns, ensuring your content resonates with decision-makers in your niche.

Agency 98

Agency Marketing SEO Brand Awareness 98

Martech Series

JUNE 16, 2022

At the heart of this new product suite is Brand Lift Live, an integrated, real-time survey solution that enables marketers to optimize campaigns continuously against the brand awareness and consideration metrics that really matter, rather than limiting substitute metrics such as viewability and click-through rate (CTR).

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

Ad Wisey

MAY 13, 2022

Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more. 33% of marketers turn to paid advertising to boost their brand awareness. More conversion options. Wide audience.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

Martech Series

NOVEMBER 15, 2022

It’s shorter and more focused than a virtual conference or a multi-session virtual event , designed to educate and engage, and typically free to attend. Because most webinars are free, organizers often use the event to raise brand awareness and demonstrate thought leadership. Know your personas. Offer engagement opportunities.

Audience 88

Audience Education Impressions Conversion 88

Single Grain

JUNE 2, 2020

That number is likely much higher in 2020, as people encounter over 5,000 branding messages in a day. Therefore, social media is an amazing tool to help your brand rack up views and gain better brand awareness. The conversation is directed toward understanding what the prospect wants and needs.

Media 141

Media Audience Brand Awareness Pop-Up 141

Single Grain

NOVEMBER 16, 2023

Content marketing allows companies to educate their target audience about the benefits, features, and functionalities of their products to elevate your SaaS sales. For example, educational content for awareness, case studies for consideration and tutorials for onboarding.

Marketing 98

Marketing SEO Conversion Rate Audience 98