Ad Rants

FEBRUARY 6, 2024

Incorporate dynamic content blocks and personalized recommendations to enhance engagement and drive conversions. Use a mix of educational content, product showcases, user-generated content, and interactive polls to keep followers informed and entertained.

Healthcare 230

Healthcare eCommerce Marketing ROI 230

Single Grain

JULY 20, 2023

Google Ads has emerged as one of the most effective platforms for maximizing a brand’s online presence and reaching potential customers in the current digital landscape. With an effective strategy, you can harness its potential to drive traffic, increase conversions and boost revenue. But what if you’re new to Google Ads strategies?

ROI 52

ROI Conversion CPC Food 52

Martech Series

AUGUST 2, 2022

Study Reveals Opportunity for Brands to Improve Consumer Data Privacy Education and Communications; Data Collection Remains at the Core of Consumer Trust. 75% of brands report greater difficulty building and maintaining trust with their customers post-pandemic, although online shopping is up 63%.

Education 75

Education Communications Cookies Conversion Rate 75

Ad Rants

FEBRUARY 22, 2023

This can include blog posts, educational resources, and patient testimonials. Regular social media activity can help you build a strong online presence and increase brand awareness. You can use this as a cost-effective way to increase brand awareness and reach a larger audience pool.

SEO 130

SEO Conversion Rate Brand Awareness Conversion 130

Martech

AUGUST 15, 2024

Within marketing, there should be more focus on brand awareness versus driving immediate conversions. Marketing provides content that educates and equips teams with key talking points to drive client conversations. Forging a distinct brand identity, lets companies outshine competitors and capture premium value.

ROI 98

ROI Finance Brand Awareness Conversion 98

The Ad Tech Blog

JUNE 5, 2024

Increased Conversion Rates: Businesses using AR have reported higher conversion rates as consumers can visualize products in their own environment before purchasing. Businesses should implement robust analytics to track user engagement, conversion rates, and other relevant metrics.

Conversion Rate 130

Conversion Rate Real Estate Conversion Retail 130

Martech

DECEMBER 21, 2023

If you’re running a brand awareness ad be sure it can stop someone in the midst of their scrolling long enough to debate reading the next word. You need to move beyond the traditional monologue of business-to-customer communication and foster a more interactive and engaging digital conversation. Which channels should you use?

Education 104

Education Audience MarTech Communications 104

Digiday

SEPTEMBER 28, 2022

The Clear Cut, a direct-to-consumer jewelry company, is making more organic TikTok content with influencers, including educational videos to boost brand awareness to capture more of Gen Z’s attention. “We He added that the TikTok growth has helped boost sales and brand awareness, but did not provide specific figures.

Brand Awareness 67

Brand Awareness Education Agency Media 67

MNTN

APRIL 18, 2024

Since buyers are more informed than ever, it’s important to use the right strategy to stand out from the competition, build brand awareness, and convert new customers. You can use different demand gen tools to accomplish your brand awareness goals. What is Demand Generation?

Brand Awareness 52

Brand Awareness Conversion Rate Retargeting Audience 52

MNTN

OCTOBER 9, 2024

As such, a personalized approach like ABM can lead to higher conversion rates and stronger relationships. Importance of Demand Generation Demand generation is crucial for creating brand awareness and giving your sales team a steady flow of leads. On average, they experience a 77% growth in revenue.

Conversion Rate 52

Conversion Rate Marketing Retargeting Conversion 52

MNTN

OCTOBER 9, 2024

As such, a personalized approach like ABM can lead to higher conversion rates and stronger relationships. Importance of Demand Generation Demand generation is crucial for creating brand awareness and giving your sales team a steady flow of leads. On average, they experience a 77% growth in revenue.

Conversion Rate 52

Conversion Rate Marketing Retargeting Conversion 52

Martech

NOVEMBER 13, 2024

Too often, marketing leaders focus narrowly on operational KPIs — such as website traffic, social media engagement and lead conversion — without tying these metrics to the larger business objectives. Building this narrative not only validates marketing’s role but also educates stakeholders on the long-term benefits of marketing initiatives.

Marketing 107

Marketing CPL CPA Finance 107

Single Grain

AUGUST 31, 2023

This revelation casts a spotlight on the industry’s fixation on the allure of leads as the holy grail of B2B conversions. Converting B2B leads requires nurturing relationships and educating potential customers about the value of your solution. You might have a low CAC but a poor conversion rate.

Media 98

Media Advertising Conversion Rate Brand Awareness 98

Martech

JANUARY 25, 2024

From teaching English in Japan in her 20s to teaching marketing to university students, education and knowledge sharing is central to almost everything she does. I was teaching English conversation, like many young foreigners, and I loved the city and had lots of friends visit and they all expected me to show them around.

Education 80

Education Brand Awareness MarTech Marketing 80

MNTN

JUNE 3, 2024

Conversion Rate Optimization (CRO): Enhance the user experience and site design to maximize the percentage of visitors who take desired actions. Demand generation is the process of creating brand awareness and interest in a company’s products or services among potential customers. What Is Demand Generation? Need inspiration?

Marketing 52

Marketing Conversion Rate Brand Awareness Conversion 52

MNTN

JUNE 3, 2024

Conversion Rate Optimization (CRO): Enhance the user experience and site design to maximize the percentage of visitors who take desired actions. Demand generation is the process of creating brand awareness and interest in a company’s products or services among potential customers. What Is Demand Generation?

Marketing 52

Marketing Conversion Rate Brand Awareness Conversion 52

Single Grain

AUGUST 1, 2023

There are many benefits of native ads, such as increasing brand awareness and building trust among your audience. There are also some downsides of native ads to be aware of before investing in a campaign (we’ll cover those, too). Your brand can use lifestyle videos, such as this one from Giorgio Armani.

Native Advertising 52

Native Advertising Advertising Brand Awareness Banner 52

Single Grain

DECEMBER 8, 2023

Brands who advertise on LinkedIn typically see a 33% increase in search intent, while 82% of B2B marketers say they get the most success from LinkedIn ads compared to other social media channels. Lead Generation Capabilities : LinkedIn’s advertising tools are designed to support lead generation and conversion tracking.

CPC 105

CPC Conversion Conversion Rate Audience 105

Single Grain

MARCH 3, 2023

1) Brand Awareness: Chatfuel A no-code chatbot platform, Chatfuel primarily runs native ads across the Outbrain network. Their ads typically aim at building brand awareness. Chatfuel also uses large-scale brand awareness campaigns to build remarketing audiences for other paid advertising channels, like Facebook.

Native Advertising 97

Native Advertising Advertising CPC Brand Awareness 97

Martech

JUNE 4, 2024

Demand gen marketers aim to educate and inform their audience. Instead, they want their brand to be at or near the top of mind when their prospect enters a buying cycle. In their mind, a well-educated prospect will come to them when it’s time to buy. A lightly edited transcript of the conversation is available below.

Conversion Rate 104

Conversion Rate Education Conversion Impressions 104

Single Grain

AUGUST 24, 2023

A premier agency will not only produce data-informed content but will also have case studies showcasing a surge in conversion rates for similar businesses: For a B2B company, they should demonstrate proficiency in using platforms like LinkedIn for targeted campaigns, ensuring your content resonates with decision-makers in your niche.

Agency 98

Agency Marketing SEO Brand Awareness 98

Single Grain

NOVEMBER 16, 2023

Content marketing allows companies to educate their target audience about the benefits, features, and functionalities of their products to elevate your SaaS sales. For example, educational content for awareness, case studies for consideration and tutorials for onboarding.

Marketing 98

Marketing SEO Conversion Rate Audience 98

MNTN

APRIL 18, 2023

At this stage, they are often looking for information, comparing brands, and taking note of different products and services that meet their needs. Upper-level ad campaigns focus on prospective customers and are often centered around building brand awareness and solidifying your credibility.

Marketing 52

Marketing Brand Awareness Public Relations Audience 52

Single Grain

MAY 9, 2023

With the rise of social media and video-sharing platforms, video marketing has proven to be a valuable tool for businesses to build brand awareness, connect with their target audience and increase sales. Video ads can ensure that your content is shown to more users faster than educational videos. This leads us to our next point.

Video Ads 52

Video Ads Advertising SEO Brand Awareness 52

Martech Series

NOVEMBER 15, 2022

It’s shorter and more focused than a virtual conference or a multi-session virtual event , designed to educate and engage, and typically free to attend. Because most webinars are free, organizers often use the event to raise brand awareness and demonstrate thought leadership. Know your personas. Offer engagement opportunities.

Audience 88

Audience Education Impressions Conversion 88

Single Grain

AUGUST 18, 2023

These behaviors vary depending on the level of involvement, products and industry, and competition between brands. Paid advertising promotes your brand, increasing brand awareness and visibility. Conversion rates : Metric that represents the percentage of website visitors who bought a product or responded to your CTA.

ROI 98

ROI Marketing SEO CPA 98

Martech Series

JUNE 16, 2022

At the heart of this new product suite is Brand Lift Live, an integrated, real-time survey solution that enables marketers to optimize campaigns continuously against the brand awareness and consideration metrics that really matter, rather than limiting substitute metrics such as viewability and click-through rate (CTR).

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

Digital Turbine

JULY 28, 2022

With brand research revealing that 3 out of 4 mothers check everything BUT the ingredients of their baby products, the campaign’s main objective was to educate young parents on the importance of understanding the ingredients that are in baby products. The impact was crucial, especially when the brand was surrounded in controversy.

Education 40

Education Click Through Rate Banner Pharmaceuticals 40

Martech

OCTOBER 17, 2023

It could be enhancing brand visibility, generating leads or educating a new market segment. Craft detailed content briefs Influencers may know their audience, but you know your brand. Beyond the basics of measuring campaign effectiveness Sure, likes, shares and conversion rates matter.

Marketing 114

Marketing Audience Brand Awareness ROI 114

AdvertiseMint

SEPTEMBER 5, 2023

You’ll uncover the secrets to optimizing each stage for maximum conversions. Awareness Evaluation Conversion Delight First, it raises awareness of your awesome brand. With this customer journey mapped out strategically, you can guide buyers from awareness to conversion. And do so seamlessly.

Marketing 52

Marketing Conversion Education Conversion Rate 52

MNTN

JUNE 28, 2024

Demand generation is the process of increasing brand awareness and creating buzz about your products or services through engaging content. The goal of a demand generation strategy is twofold: make audiences aware of your brand, then get them excited about purchasing your goods or services.

SEO 52

SEO Brand Awareness Education Audience 52

MNTN

JUNE 28, 2024

Demand generation is the process of increasing brand awareness and creating buzz about your products or services through engaging content. The goal of a demand generation strategy is twofold: make audiences aware of your brand, then get them excited about purchasing your goods or services.

SEO 52

SEO Brand Awareness Education Audience 52

Digital Remedy

APRIL 21, 2023

In recent years, QR code ads have been getting lots of buzz in marketing circles—with most conversations centering around using them in performance TV campaigns to drive outcomes. Customizable branded designs: You can customize your QR code to fit your brand.

Conversion 52

Conversion Education Conversion Rate Manufacturing 52

Martech

APRIL 19, 2024

They can choose from brand awareness, driving traffic and collecting leads. When a visitor has to visit an advertiser’s website to complete a form, Meta usually sees a 20% dropoff in conversions. They’re looking to have a conversation. Image courtesy of Meta. I would argue social media is social first,” Petrullo said.

Media 106

Media Marketing Machine Learning MarTech 106

MNTN

JUNE 28, 2023

Eric Hatzenbuhler, Senior Digital Marketing Manager at MNTN, recently joined MediaPost to discuss how brands can enhance the impact of their digital strategies with high-quality TV ad creative. Let’s recap their conversation. Television advertising used to be reserved for high-level awareness campaigns.

Retargeting 52

Retargeting Conversion Audience Conversion Rate 52

MNTN

APRIL 17, 2024

It not only aims to drive immediate sales but also to build brand awareness , positioning a brand as a trusted leader in its market. To optimize your framework, you could divide it into four main phases—discovery, engagement, conversion, and reward—and go from there.

Brand Awareness 52

Brand Awareness Audience Education Communications 52

Single Grain

APRIL 24, 2023

Results: Generated Leads, Increased CTR and Reduced Costs By putting Axure’s marketing dollars toward smarter avenues, they achieved a 32.04% CTR and reduced conversion costs by 0.51%, with an overall savings of 26.33%. Their cost per conversion decreased by 15.61% while maintaining a conversion rate of 7266.22%.

CPL 52

CPL Food Conversion Rate Conversion 52