Single Grain

MARCH 3, 2023

1) Brand Awareness: Chatfuel A no-code chatbot platform, Chatfuel primarily runs native ads across the Outbrain network. Their ads typically aim at building brand awareness. Chatfuel also uses large-scale brand awareness campaigns to build remarketing audiences for other paid advertising channels, like Facebook.

Native Advertising 97

Native Advertising Advertising CPC Brand Awareness 97

Single Grain

SEPTEMBER 13, 2019

In fact, 87% of people said that they would like to see more video from brands. 20% wanted to see more entertaining ‘viral’ style videos. Video is one of the easiest ways to boost your revenue, gain more brand awareness, and grow your company. Videos are one of the easiest ways to lift conversion rates.

Marketing 112

Marketing SEO Conversion Rate Banner 112

Brid.tv

DECEMBER 30, 2024

TargetVideo for Advertisers and Brands FAQ Short-Form Video Ads What Are Short-Form Video Ads? These video ads are designed to deliver a concise message, often with a focus on entertainment, education, or a strong call to action. Short-form video ads are typically between 5 and 16 seconds long. How to make a short-form video ad?

Video Ads 52

Video Ads Advertising Brand Awareness Click Through Rate 52

Single Grain

AUGUST 18, 2023

Paid advertising promotes your brand, increasing brand awareness and visibility. Conversion rates : Metric that represents the percentage of website visitors who bought a product or responded to your CTA. Some brands may also use social media to improve their brand awareness.

ROI 98

ROI Marketing SEO CPA 98

Martech Series

DECEMBER 7, 2022

Additional company milestones in 2022 include: Published The Partnership Economy book, authored by Yovanno, an insightful, actionable guide to how modern businesses can use partnerships to increase customer acquisition, foster revenue growth, and establish brand awareness and loyalty.

Agency 91

Agency Brand Awareness MarTech Affiliates 91

Martech Series

NOVEMBER 23, 2022

According to an Entertainment Software Association (ESA) report , the average gamer’s age in 2022 is 31 years. This is achieved via its proprietary suite of buying and selling game-tech, which it uses to power brands, enabling them to reach an estimated three billion-plus highly engaged gamers globally.

Audience 90

Audience Advertising Rich Media Entertainment 90

MNTN

JANUARY 31, 2024

Clever marketing campaigns can improve your brand awareness and build a steady stream of customers, but how do you know if they were successful? A “touchpoint” is an interaction a customer has with your brand. A potential customer would see your post and become aware of your brand.

Brand Awareness 52

Brand Awareness Click Through Rate Conversion Banner 52

Single Grain

OCTOBER 12, 2023

Obviously, this boosts brand recognition and awareness. This will boost your brand awareness even further. A podcast can boost your brand awareness by 89% , but only if you make an engaging channel. Video content also has exceptional shareability. This makes podcasts very versatile. create a contest!

Impressions 98

Impressions Audience Machine Learning Brand Awareness 98

InMobi

JUNE 9, 2020

As a result, advertisers across verticals are pivoting brand awareness messaging to match consumer sentiments. Listen in to the 32-minute conversation today ! Entertainment Entertainment spending initially rose in March, slowed in April and increased sharply in May.

Food 52

Food Entertainment Brand Awareness Conversion 52

Digital Turbine

JUNE 19, 2023

Jumpstart your week here: Mobile advertising does more for brands than just drive conversion. Brands everywhere are using it as a tool to deepen customer relationships, drive word-of-mouth referrals, and even retain customers. It also strengthens relationships with existing customers by creating an emotional connection.

Mobile Ads 52

Mobile Ads Video Ads Brand Awareness Entertainment 52

Martech Series

NOVEMBER 15, 2022

Because most webinars are free, organizers often use the event to raise brand awareness and demonstrate thought leadership. As an organizer, approach your webinar audience as a group of event attendees you have the opportunity to educate, entertain, and impress. Don’t let the conversation end when the webinar concludes.

Audience 88

Audience Education Impressions Conversion 88

Basis

OCTOBER 11, 2024

But digital innovation has transformed the way audio is perceived as an entertainment platform, and revolutionized consumers’ daily interactions with it. And this, in a nutshell, is why brands are increasingly inserting themselves into the audio conversation. US podcast ad spending is on course to hit $2.55 billion in 2025.

Advertising 83

Advertising Pop-Up Brand Awareness Audience 83

illumin

JULY 25, 2024

In a nutshell, DOOH reduces complexity, increases campaign reach, and grows brand awareness. It also helps create grassroots awareness and delivers the messaging when the audience is technically offline. This makes them more engaging for customers, almost like a conversation, rather than a traditional sales pitch.

Advertising 96

Advertising Geo targeting Audience Pop-Up 96

Martech

MARCH 10, 2022

Specifically: Translate ABM brand awareness from target accounts into website traffic. Evaluate the impact on traffic to points of conversation (such as the “Contact Us” button or a “zero-touch” contact form) and re-target accounts that don’t convert.

Marketing 104

Marketing Brand Awareness Click Through Rate Audience 104

Single Grain

JUNE 19, 2023

While it is challenging to quantify, dark social often plays a crucial role in driving leads and conversions. While platforms like TikTok and Instagram may not directly drive website traffic, they contribute to brand awareness and recognition, eventually leading users to conduct organic searches.

Brand Awareness 52

Brand Awareness Conversion Audience Impressions 52

Single Grain

JUNE 23, 2020

Influencers or bloggers whom you have collaborated with to share branded content. Since content marketing is all about drawing your audience in with high-value content, your content must be genuinely engaging, informative and/or entertaining to your audience. Building brand awareness. Generating new leads.

SEO 105

SEO Marketing Pop-Up Conversion Rate 105

Single Grain

JUNE 19, 2023

This article will discuss the many benefits of Google Ads, including how this advertising option can increase brand awareness and help you conquer the competition. conversion rate when they create online ads on Google. And with increased brand awareness, businesses will have an easier time outranking the competition.

Retargeting 52

Retargeting SEO Conversion Rate Brand Awareness 52

Digiday

SEPTEMBER 22, 2022

“Timing worked out perfectly to partner and create something fans of both brands would enjoy in anticipation of Halloween,” he said. The companies aim to use this campaign for brand awareness of the pumpkin beer and increase engagement with Chucky on SYFY and USA Network.

Impressions 59

Impressions Brand Awareness Entertainment Retail 59

Martech Series

JANUARY 5, 2023

Its essential significance, however, is in the fact that it puts your company one step closer to generating more income and raising brand awareness at a reduced expense. Your company may create location-based campaigns that increase engagement and conversions with the help of a location-based marketing platform. Geo Targeting.

Geo targeting 100

Geo targeting Marketing Brand Awareness Retail 100

Single Grain

AUGUST 27, 2019

By making these reviews even easier to find through social channels, you can simultaneously improve trust and nurture more conversions. Marketers should be well aware of ways to use their social media profiles to supplement necessary information that Google often searches for during common customer queries.

SEO 100

SEO Media Banner Audience 100

Single Grain

NOVEMBER 15, 2019

Because we’re creating video ads, we’ll need to click “Video Views”: Don’t be tempted to skip this objective and select something like Conversions. 8 Facebook Ad Copywriting Tricks to Maximize Conversions. How to Easily Set Up a High-Conversion Facebook Retargeting Campaign. 6 Tips for Creating Mobile Video Ads with High ROAS.

Video Ads 97

Video Ads A/B Testing Audience Pop-Up 97

Smart-Hub

DECEMBER 1, 2021

Being specific with one’s demographics is key to getting relevant traffic and improving conversion rates. But if a brand could build up a set of ads in the correct succession, it could improve brand awareness and turn that familiarity into a sense of curiosity or liking. Maximize your creatives and content.

Retargeting 52

Retargeting Entertainment Conversion Rate Brand Awareness 52

Digiday

JULY 8, 2022

The study revealed significant findings about how streaming audio content and the device used to listen can impact engagement, brand perception and help drive conversions. . Listeners reported that ad-supported content delivered on smart speakers is more relevant, entertaining and less disruptive.

Entertainment 60

Entertainment Pop-Up Audience Brand Awareness 60

Single Grain

MAY 9, 2023

With the rise of social media and video-sharing platforms, video marketing has proven to be a valuable tool for businesses to build brand awareness, connect with their target audience and increase sales. To increase the share value of your videos, make them informative and entertaining. To date, the ad has 96K views.

Video Ads 52

Video Ads Advertising SEO Brand Awareness 52

Single Grain

MAY 18, 2023

This helps fashion brands to extend their reach, hear valuable feedback from their audience and create connections that can help to drive higher conversions. They appear in users’ feeds like regular posts, boosting brand awareness. These are popular because they increase conversions and sales.

Fashion 52

Fashion Retargeting Brand Awareness Audience 52

Single Grain

DECEMBER 27, 2019

People are set to interact with voice-enabled devices more often, so podcasters can increase brand awareness and audience engagement with clever voice SEO tactics in 2020. VSEO: How Voice Search and Conversational AI Are Changing SEO. Learn More: Beginner’s Guide to Voice Search SEO. of digital display ads in the U.S.

SEO 23

SEO Audience Pop-Up Communications 23

InMobi

APRIL 7, 2022

This sends a strong message for health and fitness-related brands to build their brand awareness by leveraging search. In-home entertainment: A great time for entertainment brands to own the category, as there's a significant increase in search volumes for gaming keywords.

Real Estate 52

Real Estate Entertainment Food ROI 52

MNTN

FEBRUARY 6, 2024

Which OTT device is driving more view-through conversions? This could involve keeping an eye on key metrics like view-through rates, click-through rates, and conversion rates. You can track metrics from your OTT advertising efforts on platforms like MNTN, including: How many people viewed your advertisement?

Advertising 98

Advertising Retargeting CPA Audience 98

Martech

AUGUST 3, 2022

Wanting to make sure you can keep up with the latest online conversations about celebrities might just be a good enough reason to upgrade your phone. Ally Bank was hoping to get new customers and raise brand awareness in several key markets, so they crafted an AR-based scavenger hunt. Or so Verizon hopes is the case.

Education 111

Education Communications Audience Brand Awareness 111

MNTN

JULY 18, 2024

Content Marketing With Storytelling Generally speaking, audiences love receiving free educational, informative, and entertaining content. Craft compelling narratives around your brand and position your products or services as the hero in the story. By rethinking your approach to conversions, you can increase sales and lead generation.

Marketing 52

Marketing SEO Conversion Rate Conversion 52

MNTN

JULY 18, 2024

Content Marketing With Storytelling Generally speaking, audiences love receiving free educational, informative, and entertaining content. Craft compelling narratives around your brand and position your products or services as the hero in the story. By rethinking your approach to conversions, you can increase sales and lead generation.

Marketing 52

Marketing SEO Conversion Rate Conversion 52

Single Grain

JULY 23, 2019

Live stream shopping (or simply live shopping) has taken over the e-commerce airwaves in China, fusing established shopping models like the Home Shopping Network or QVC with live video, content marketing, influencer marketing and entertainment value. In other words: entertainmerce. billion by 2020 , up from just $1.8 billion in 2015.

Fashion 93

Fashion Banner Audience Conversion Rate 93

Digiday

NOVEMBER 15, 2022

The company, which creates plant-based meat with proprietary 3D printing technology, leveraged visual and written content to generate brand awareness and collect leads ahead of its launch in Europe. Redefine Meat secured nominations in several categories for its European launch, including Best Use of Video.

Advertising 67

Advertising Marketing Fashion Agency 67

MNTN

DECEMBER 5, 2023

With so many people flocking to OTT entertainment, it’s important that you weave this channel into your performance marketing strategy. Interest-based targeting reaches viewers according to their hobbies, passions, and entertainment choices. By 2027, the OTT market will have approximately 4.2 billion users. The answer: OTT targeting.

Audience 52

Audience Retargeting Entertainment Brand Awareness 52

Martech Series

AUGUST 5, 2022

Their smaller followings also make them more accessible, which allows brands to build stronger relationships with them. As a result, micro influencers can be extremely effective in promoting brand messages and increasing brand awareness. This makes them a more cost-effective option for brands.

Marketing 81

Marketing Audience Media Entertainment 81

Digiday

MARCH 23, 2023

Though some publishers are seeing ad revenue pace behind forecasts this quarter , newsletter publishers have been able to continue to attract dollars from existing advertisers as well as bring on new advertisers to their products, according to conversations with six publishing executives.

Advertising 73

Advertising ROI Media Brand Awareness 73

Lemonads

MAY 11, 2020

How to Optimize Your Facebook Ads for Traffic and Conversions It’s important to note that all affiliate campaigns are different. Pick the Right Moment for Your Conversion Tracker Facebook’s pixel tracking is formidable, so you don’t need another tracking mechanism. There’s no silver bullet solution that guarantees success.

Affiliates 52

Affiliates Conversion Conversion Rate Audience 52