illumin

MAY 2, 2024

They captivate audiences and engage imaginations while bringing brand awareness to potential customers. As a part of journey advertising, multi-touch works to attribute leads, behaviors, and conversions to specific touch points. In multi-touch journeys, audiences encounter your brand several times.

Brand Awareness 103

Brand Awareness Audience Conversion Entertainment 103

Martech

MAY 3, 2022

For example, are you trying to reach new audiences, build brand awareness, boost conversion rates and sales, or just find a new way to communicate and share updates with your customers? Does your audience prefer informational content, entertaining content, or a mix of both? What are your goals? Influencer marketing.

Media 144

Media Marketing Brand Awareness Audience 144

Digital Turbine

AUGUST 1, 2022

According to the Entertainment Software Association, 41% of gamers identify as female, as noted in the Ad Age article. What do mobile gamers look like? Past stereotypes may have included an image of a teenage boy playing games in a dark basement, but that is no longer the case.

Audience 98

Audience Marketing Brand Awareness Mobile Ads 98

Martech

JUNE 15, 2023

Interest-based segmentation: Segments are based on individual interests, such as sports, technology, fashion, entertainment, etc. Take our brief 2023 MarTech Replacement Survey Engagement and conversions. Marketers can drive a number of engagement and conversion actions using advanced DOOH targeting in their campaigns.

Ad Targeting 123

Ad Targeting Demand Side Platform Impressions Audience 123

Monetize More

JANUARY 26, 2023

As more and more people turn to these platforms for entertainment and information, advertisers are recognizing the value of reaching audiences through audio ads. These ads can be targeted to specific demographics and interests, and can be highly effective in driving brand awareness and purchase intent.

Fill rate 98

Fill rate Click Through Rate Brand Awareness Conversion Rate 98

Single Grain

FEBRUARY 14, 2020

Once engagement happens, the conversion is just a step away. This hilarious video ad enabled the company to broaden brand awareness, expand their reach, and increase sales by 90% in the same year the ad debuted. Look how seamlessly Poo-Pourri has fun in turning an awkward topic into something entertaining and worth sharing.

Non-Profit 141

Non-Profit Audience Entertainment Brand Awareness 141

Single Grain

MARCH 3, 2023

1) Brand Awareness: Chatfuel A no-code chatbot platform, Chatfuel primarily runs native ads across the Outbrain network. Their ads typically aim at building brand awareness. Chatfuel also uses large-scale brand awareness campaigns to build remarketing audiences for other paid advertising channels, like Facebook.

Native Advertising 97

Native Advertising Advertising CPC Brand Awareness 97

MNTN

MARCH 10, 2025

The marketing funnel would appeal to a broad range of potential customers and build brand awareness. Strategies for the Awareness Stage Improving awareness is the start of your sales funnel optimization strategy. Many consumers keep tabs on brands for large purchases they will make in the future.

Pop-Up 52

Pop-Up Conversion Impressions Machine Learning 52

Single Grain

SEPTEMBER 13, 2019

In fact, 87% of people said that they would like to see more video from brands. 20% wanted to see more entertaining ‘viral’ style videos. Video is one of the easiest ways to boost your revenue, gain more brand awareness, and grow your company. Videos are one of the easiest ways to lift conversion rates.

Marketing 112

Marketing SEO Conversion Rate Banner 112

Single Grain

AUGUST 18, 2023

Paid advertising promotes your brand, increasing brand awareness and visibility. Conversion rates : Metric that represents the percentage of website visitors who bought a product or responded to your CTA. Some brands may also use social media to improve their brand awareness.

ROI 98

ROI Marketing SEO CPA 98

MNTN

JANUARY 6, 2025

Which OTT device is driving more view-through conversions? Step 8: Monitor Performance : Track critical metrics like view-through rates, conversions, and ROI to assess your campaign’s effectiveness. How many viewers visited your website after viewing your advertisement?

Advertising 52

Advertising Retargeting CPA Audience 52

Martech Series

DECEMBER 7, 2022

Additional company milestones in 2022 include: Published The Partnership Economy book, authored by Yovanno, an insightful, actionable guide to how modern businesses can use partnerships to increase customer acquisition, foster revenue growth, and establish brand awareness and loyalty.

Agency 91

Agency Brand Awareness MarTech Affiliates 91

Basis

OCTOBER 11, 2024

But digital innovation has transformed the way audio is perceived as an entertainment platform, and revolutionized consumers’ daily interactions with it. And this, in a nutshell, is why brands are increasingly inserting themselves into the audio conversation. US podcast ad spending is on course to hit $2.55 billion in 2025.

Advertising 98

Advertising Pop-Up Brand Awareness Audience 98

MNTN

JULY 18, 2024

Content Marketing With Storytelling Generally speaking, audiences love receiving free educational, informative, and entertaining content. Craft compelling narratives around your brand and position your products or services as the hero in the story. By rethinking your approach to conversions, you can increase sales and lead generation.

Marketing 84

Marketing SEO Conversion Rate Conversion 84

Martech Series

NOVEMBER 23, 2022

According to an Entertainment Software Association (ESA) report , the average gamer’s age in 2022 is 31 years. This is achieved via its proprietary suite of buying and selling game-tech, which it uses to power brands, enabling them to reach an estimated three billion-plus highly engaged gamers globally.

Audience 90

Audience Advertising Rich Media Entertainment 90

Digiday

SEPTEMBER 22, 2022

“Timing worked out perfectly to partner and create something fans of both brands would enjoy in anticipation of Halloween,” he said. The companies aim to use this campaign for brand awareness of the pumpkin beer and increase engagement with Chucky on SYFY and USA Network.

Impressions 69

Impressions Brand Awareness Entertainment Communications 69

Single Grain

OCTOBER 12, 2023

Obviously, this boosts brand recognition and awareness. This will boost your brand awareness even further. A podcast can boost your brand awareness by 89% , but only if you make an engaging channel. Video content also has exceptional shareability. This makes podcasts very versatile. create a contest!

Impressions 98

Impressions Audience Machine Learning Brand Awareness 98

InMobi

JUNE 9, 2020

As a result, advertisers across verticals are pivoting brand awareness messaging to match consumer sentiments. Listen in to the 32-minute conversation today ! Entertainment Entertainment spending initially rose in March, slowed in April and increased sharply in May.

Food 52

Food Entertainment Brand Awareness Conversion 52

Martech

MARCH 10, 2022

Specifically: Translate ABM brand awareness from target accounts into website traffic. Evaluate the impact on traffic to points of conversation (such as the “Contact Us” button or a “zero-touch” contact form) and re-target accounts that don’t convert.

Marketing 110

Marketing Brand Awareness Click Through Rate Audience 110

Single Grain

OCTOBER 9, 2023

5) Invite people to your group to get the conversation started. Your members can also share valuable content and engage in conversations with your business. Many businesses choose a closed group because you can maintain the uniqueness of your group and enable safe conversations among your customers and peers.

Conversion 98

Conversion Food Audience Brand Awareness 98

Digital Turbine

JUNE 19, 2023

Jumpstart your week here: Mobile advertising does more for brands than just drive conversion. Brands everywhere are using it as a tool to deepen customer relationships, drive word-of-mouth referrals, and even retain customers. It also strengthens relationships with existing customers by creating an emotional connection.

Mobile Ads 52

Mobile Ads Video Ads Brand Awareness Entertainment 52

MNTN

JANUARY 31, 2024

Clever marketing campaigns can improve your brand awareness and build a steady stream of customers, but how do you know if they were successful? A “touchpoint” is an interaction a customer has with your brand. A potential customer would see your post and become aware of your brand.

Brand Awareness 52

Brand Awareness Click Through Rate Conversion Banner 52

Single Grain

JUNE 19, 2023

While it is challenging to quantify, dark social often plays a crucial role in driving leads and conversions. While platforms like TikTok and Instagram may not directly drive website traffic, they contribute to brand awareness and recognition, eventually leading users to conduct organic searches.

Brand Awareness 52

Brand Awareness Conversion Audience Impressions 52

Single Grain

JUNE 23, 2020

Influencers or bloggers whom you have collaborated with to share branded content. Since content marketing is all about drawing your audience in with high-value content, your content must be genuinely engaging, informative and/or entertaining to your audience. Building brand awareness. Generating new leads.

SEO 105

SEO Marketing Pop-Up Conversion Rate 105

Single Grain

JUNE 19, 2023

This article will discuss the many benefits of Google Ads, including how this advertising option can increase brand awareness and help you conquer the competition. conversion rate when they create online ads on Google. And with increased brand awareness, businesses will have an easier time outranking the competition.

Retargeting 52

Retargeting SEO Conversion Rate Brand Awareness 52

Digiday

JULY 8, 2022

The study revealed significant findings about how streaming audio content and the device used to listen can impact engagement, brand perception and help drive conversions. . Listeners reported that ad-supported content delivered on smart speakers is more relevant, entertaining and less disruptive.

Entertainment 72

Entertainment Pop-Up Audience Brand Awareness 72

Martech Series

JANUARY 5, 2023

Its essential significance, however, is in the fact that it puts your company one step closer to generating more income and raising brand awareness at a reduced expense. Your company may create location-based campaigns that increase engagement and conversions with the help of a location-based marketing platform. Geo Targeting.

Geo targeting 100

Geo targeting Marketing Brand Awareness Retail 100

Single Grain

FEBRUARY 10, 2020

Tools like Google Analytics allow you to measure your content output to determine if it is performing well and, if not, show you where you need to improve it to attract more traffic, get more shares, earn more conversions, etc. contributed to the conversion and by how much? Buyer’s Journey. Get A Free Consultation. Editorial Calendar.

Marketing 130

Marketing SEO A/B Testing Click Through Rate 130

Martech

AUGUST 3, 2022

Wanting to make sure you can keep up with the latest online conversations about celebrities might just be a good enough reason to upgrade your phone. Ally Bank was hoping to get new customers and raise brand awareness in several key markets, so they crafted an AR-based scavenger hunt. Or so Verizon hopes is the case.

Education 127

Education Communications Audience Brand Awareness 127

Smart-Hub

DECEMBER 1, 2021

Being specific with one’s demographics is key to getting relevant traffic and improving conversion rates. But if a brand could build up a set of ads in the correct succession, it could improve brand awareness and turn that familiarity into a sense of curiosity or liking. Maximize your creatives and content.

Retargeting 52

Retargeting Entertainment Conversion Rate Brand Awareness 52

Digiday

MAY 2, 2023

HARIBO partnered with Barkley and introduced Chewy Games, the world’s first gummi gaming studio, to increase brand awareness and engagement across social media channels, earning them a Best Use of Social nomination. These developments are reflected in this year’s Digiday Content Marketing Awards shortlist.

Marketing 69

Marketing Entertainment Agency Audience 69

Single Grain

MAY 9, 2023

With the rise of social media and video-sharing platforms, video marketing has proven to be a valuable tool for businesses to build brand awareness, connect with their target audience and increase sales. To increase the share value of your videos, make them informative and entertaining. To date, the ad has 96K views.

Video Ads 52

Video Ads Advertising SEO Brand Awareness 52

Single Grain

MAY 18, 2023

This helps fashion brands to extend their reach, hear valuable feedback from their audience and create connections that can help to drive higher conversions. They appear in users’ feeds like regular posts, boosting brand awareness. These are popular because they increase conversions and sales.

Fashion 52

Fashion Retargeting Brand Awareness Audience 52

Single Grain

DECEMBER 27, 2019

People are set to interact with voice-enabled devices more often, so podcasters can increase brand awareness and audience engagement with clever voice SEO tactics in 2020. VSEO: How Voice Search and Conversational AI Are Changing SEO. Learn More: Beginner’s Guide to Voice Search SEO. of digital display ads in the U.S.

SEO 23

SEO Audience Pop-Up Advertising 23

InMobi

APRIL 7, 2022

This sends a strong message for health and fitness-related brands to build their brand awareness by leveraging search. In-home entertainment: A great time for entertainment brands to own the category, as there's a significant increase in search volumes for gaming keywords.

Real Estate 52

Real Estate Entertainment Food ROI 52

Digiday

MARCH 23, 2023

Though some publishers are seeing ad revenue pace behind forecasts this quarter , newsletter publishers have been able to continue to attract dollars from existing advertisers as well as bring on new advertisers to their products, according to conversations with six publishing executives.

Advertising 82

Advertising ROI Media Brand Awareness 82

Digiday

NOVEMBER 15, 2022

The company, which creates plant-based meat with proprietary 3D printing technology, leveraged visual and written content to generate brand awareness and collect leads ahead of its launch in Europe. Redefine Meat secured nominations in several categories for its European launch, including Best Use of Video.

Advertising 69

Advertising Marketing Fashion Agency 69