Digiday

SEPTEMBER 21, 2022

The American fast-food chain has partnered with Hot Ones, a YouTube interview series where celebrities eat progressively hotter hot sauces, to build awareness for its brand and attract new users to its app. Food brands boosting brand awareness through creative means is not something new.

Food 69

Food Pop-Up Brand Awareness Conversion 69

Digital Ad Blog

APRIL 24, 2023

Have you ever found yourself craving some delicious Thai food but not sure where to find it? In either case, “ Thai Food Near Me ” has got you covered! The success of “ Thai Food Near Me ” can be attributed to its innovative approach to leveraging local SEO to attract customers.

SEO 40

SEO Food Conversion Rate Brand Awareness 40

Martech

MAY 8, 2023

Brands in every vertical can benefit from strategic automation. Our client portfolio is heavy in ecommerce, hospitality and food and beverage, which are particularly ripe verticals for email automation. The same is true for celebrating anniversaries of when users joined brand communities.

Marketing 114

Marketing eCommerce Communications Brand Awareness 114

Single Grain

FEBRUARY 14, 2020

Once engagement happens, the conversion is just a step away. This hilarious video ad enabled the company to broaden brand awareness, expand their reach, and increase sales by 90% in the same year the ad debuted. The video helped drive an extra $21,000 in monthly revenue and increased conversions by 64% for the fledgling startup.

Non-Profit 141

Non-Profit Audience Entertainment Brand Awareness 141

Digiday

NOVEMBER 29, 2022

Most recently, that experimentation has led the 150-year-old Kraft-owned brand to Reddit, where it is looking to tap into the platform’s honest, in-depth food reviews. It’s a move that Keenan White, senior brand manager at the Kraft Heinz Company, said is meant to build up brand relevance and equity.

Pop-Up 71

Pop-Up Banner Brand Awareness Ad Inventory 71

Digiday

JUNE 7, 2022

Over the last year, the three-year-old, New York City-based brand has ramped up paid media spend and started partnerships with TikTok creators to drive business growth and boost brand awareness. It’s not a direct response channel for us yet, where you’re looking at the conversion in the app to the sales,” she said.

Brand Awareness 68

Brand Awareness Food Retail Agency 68

Ad Monsters

APRIL 9, 2024

We can measure key upper funnel metrics, such as brand awareness, recall, lift, and other KPIs, via custom mobile surveys and compare exposed and unexposed groups. From an online standpoint, we can utilize website pixels to measure various conversion events. They look for opportunities near key retailers, like Whole Foods.

Pop-Up 105

Pop-Up Retail Audience Brand Awareness 105

Single Grain

MARCH 14, 2025

We at Single Grain Marketing understand that increasing brand awareness is a significant part of building revenue. They struggled to build brand awareness on Google, so we invested in a TOFU Meta video campaign. This led to increased brand awareness, more qualified leads, and a decreased CPL.

SEO 52

SEO Brand Awareness Manufacturing Conversion 52

Single Grain

JULY 19, 2019

8 Facebook Ad Copywriting Tricks to Maximize Conversions. Putting Together a Social Media Team for Your Brand. How to Build a Social Media Marketing Conversion Funnel. What more could a fast food chain ask for? Dive Deeper: . 7 Dead Simple Social Media Marketing Tactics That Still Work Today. cents per view.”

Media 106

Media Banner Brand Awareness Pop-Up 106

InMobi

JUNE 9, 2020

As a result, advertisers across verticals are pivoting brand awareness messaging to match consumer sentiments. Listen in to the 32-minute conversation today ! QSR and Food Delivery Food delivery has seen a huge increase while QSR spending remains down. Video continues to be the highest performing format for in-app.

Food 52

Food Entertainment Brand Awareness Conversion 52

Single Grain

APRIL 24, 2023

Results: Generated Leads, Increased CTR and Reduced Costs By putting Axure’s marketing dollars toward smarter avenues, they achieved a 32.04% CTR and reduced conversion costs by 0.51%, with an overall savings of 26.33%. Their cost per conversion decreased by 15.61% while maintaining a conversion rate of 7266.22%.

CPL 52

CPL Food Conversion Rate Conversion 52

VideoWeek

JULY 3, 2023

Fears around overstating their sustainability and being called out for greenwashing mean that some brands choose not to mention sustainability in their ad messaging. The first brand to use the spot is Refashion, a business which supports collection, repair, and reuse of clothes and textiles.

Food 52

Food Brand Awareness Communications Retail 52

Single Grain

JUNE 13, 2019

The focus on Pinterest isn’t having conversations or for users to share their own ideas; instead, they’re heading to Pinterest to discover content, looking to idly browse or actively research to find something new. You can do this by using rich Pins , which allow brands to embed information directly into their pins. Click To Tweet.

Advertising 96

Advertising Banner Audience SEO 96

Single Grain

MAY 1, 2023

As the world’s largest online marketplace, Amazon offers a wide range of advertising options that can be customized to suit your brand’s needs and budget. Sponsored ads were placed at the top of Amazon’s SERPs to increase conversions and CTRs. These conversions were applied to more than 118 products in over six countries.

Advertising 88

Advertising Machine Learning Pharmaceuticals Conversion 88

Martech Series

DECEMBER 23, 2022

A charity drive must be initiated for brand awareness. You may, for instance, donate a certain proportion of your earnings or organize a clothing or food drive. Because desktops have a higher engagement rate and more conversions, they wanted potential customers to visit the desktop version of the website.

Conversion Rate 79

Conversion Rate Retail Brand Awareness Conversion 79

Single Grain

JUNE 26, 2019

If you’re ready to break into the world of PPC campaigns to build brand awareness, attract leads and drive sales, Facebook Ads is one of the best platforms to start with. Using lead ads is a good choice to slowly nudge users towards conversion and allow you to work with them one-on-one. Dive Deeper: .

Retargeting 105

Retargeting Banner Audience A/B Testing 105

MNTN

JANUARY 13, 2023

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. It’s often relied on by smaller brands that don’t have robust budgets to test both performance and brand awareness (the type of advertising that isn’t tied directly to outcomes). Plan Your Brand Positioning.

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Single Grain

AUGUST 1, 2023

There are many benefits of native ads, such as increasing brand awareness and building trust among your audience. There are also some downsides of native ads to be aware of before investing in a campaign (we’ll cover those, too). Your brand can use lifestyle videos, such as this one from Giorgio Armani.

Native Advertising 52

Native Advertising Advertising Brand Awareness Banner 52

Single Grain

AUGUST 27, 2019

By making these reviews even easier to find through social channels, you can simultaneously improve trust and nurture more conversions. Marketers should be well aware of ways to use their social media profiles to supplement necessary information that Google often searches for during common customer queries.

SEO 100

SEO Media Banner Audience 100

Single Grain

JULY 19, 2019

This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs. Other brands who are successfully using chatbot technology include Whole Foods Market, Fandango, Sephora, Staples, The Wall Street Journal and Pizza Hut. conversation rate, proving the personal touch works.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

JULY 19, 2019

This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs. Other brands who are successfully using chatbot technology include Whole Foods Market, Fandango, Sephora, Staples, The Wall Street Journal and Pizza Hut. conversation rate, proving the personal touch works.

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

OCTOBER 12, 2023

Obviously, this boosts brand recognition and awareness. This will boost your brand awareness even further. A podcast can boost your brand awareness by 89% , but only if you make an engaging channel. Video content also has exceptional shareability. This makes podcasts very versatile.

Impressions 98

Impressions Audience Machine Learning Brand Awareness 98

MNTN

FEBRUARY 6, 2024

A sweeping majority of advertisers agree that this is a huge concern of any brand, too: We’ve selected only premium TV networks that we know are aligned to your brand, and your audience and specifically hand-picked to drive performance. Which OTT device is driving more view-through conversions?

Advertising 98

Advertising Retargeting CPA Audience 98

Single Grain

AUGUST 10, 2021

Ask for permission to record the conversation: If your customer is open to this, of course, do it. This ensures that you can easily refer to any part of the conversation at any time. If you are talking too much or at the same time as your customer, you will lose valuable information. Step 6: Writing Your Case Study.

SEO 98

SEO Conversion eCommerce Brand Awareness 98

Single Grain

JUNE 24, 2019

It’s all about generating hype and conversation around something that you’re doing. People were stranded on an island with limited (if any) shelter and food after being promised the biggest music festival experience ever. People typically won’t get invested in something that feels a little shallow. 3) Use PPC Campaigns to Expand Reach.

Marketing 105

Marketing Banner Audience Media 105

Single Grain

JULY 23, 2019

Some live streaming sellers play video games on camera, while others rely on crazy antics like eating a mountain of food to stand out from competitors. There’s also the two-way conversation that shopping via television or a traditional e-commerce website can’t accommodate.

Fashion 93

Fashion Banner Audience Conversion Rate 93

Single Grain

NOVEMBER 15, 2019

Because we’re creating video ads, we’ll need to click “Video Views”: Don’t be tempted to skip this objective and select something like Conversions. 8 Facebook Ad Copywriting Tricks to Maximize Conversions. How to Easily Set Up a High-Conversion Facebook Retargeting Campaign. 6 Tips for Creating Mobile Video Ads with High ROAS.

Video Ads 97

Video Ads A/B Testing Audience Pop-Up 97

InMobi

APRIL 7, 2022

This sends a strong message for health and fitness-related brands to build their brand awareness by leveraging search. In-home entertainment: A great time for entertainment brands to own the category, as there's a significant increase in search volumes for gaming keywords.

Real Estate 52

Real Estate Entertainment Food ROI 52

Single Grain

APRIL 25, 2022

Here are the top benefits of using PPC services to boost your business growth: Pay-per-click ads improve brand awareness because your business gets displayed at the top of the search results for your target locations and keywords. Dive Deeper: * 22 Alternative Ad Networks for Best PPC Conversions in 2022. *

Agency 52

Agency Marketing A/B Testing ROI 52

Single Grain

AUGUST 6, 2019

Choosing a restaurant might be as simple as deciding, “Well, I feel like Chinese food, not Mexican, tonight.”. How to Build a Homepage with a Huge Conversion Rate. Marketing can iterate based on the MQL to SQL conversion rate, as well as feedback from sales. Podcast] 5 Ways to Generate Leads from Snapchat.

Marketing 112

Marketing SEO Banner Conversion 112

Single Grain

SEPTEMBER 10, 2019

We are going to give you some insider tips that not only prove that content marketing still works, but that it continues to be one of the strongest strategies to drive conversions. Is it brand awareness? but what you might not have heard is that higher rankings also increase conversion rates.

Marketing 112

Marketing A/B Testing SEO Banner 112

InMobi

SEPTEMBER 2, 2020

How top ad creatives can drive ideal ad performance around everything from branding to user acquisition, and what ideal conversion rates look like. When optimized ads are deployed intelligently and thoughtfully, brands can successfully drive new signups, new app downloads and new business through mobile app-led campaigns.

Mobile Ads 52

Mobile Ads Conversion Rate Real Estate Food 52

Digiday

OCTOBER 16, 2022

Then they ask] ‘Why are we not building brand awareness?’ We’ve run into ‘We want to run an awareness campaign, but why isn’t it driving sales?”. Because the KPIs they care about are conversions, MMM [media mix modeling] and thinking about clicks.”. Even though we just cut everything.”. Recessionary cutbacks.

Media 68

Media Education Agency Conversion 68

InMobi

OCTOBER 11, 2019

As a global report on this topic from KPMG has highlighted, there are four key steps in the modern path to purchase: Awareness Consideration Conversion Evaluation First you learn about the product. At the first step in the process, mobile marketing can be a highly effective way to generate initial brand awareness.

Marketing 52

Marketing Mobile Ads Mobile Search Brand Awareness 52

Lemonads

MAY 21, 2021

You are in the food-tech industry, you run a brand of prepared meal delivery subscriptions and you want to boost the acquisition of new customers? Then, this article is made especially for you. Have you heard about affiliate marketing? Have you already launched an affiliate program for your meal subscription plans? lemonads® obviously!

Affiliates 52

Affiliates Food Conversion Rate Brand Awareness 52

Single Grain

JANUARY 16, 2023

Long-tail keywords are more specific and are known to provide better conversions. Make sure to check your mobile site speed, as slower sites lead to lower conversions. ( Kirbie’s Cravings, a food blog, saw its CTR increase by 79% by leveraging this tag. Having a video on your landing page increases conversions by 80%.

SEO 59

SEO Mobile Search ROI Conversion 59

Digiday

JUNE 7, 2022

Now they’re facing a future where they may need to pay even more to support measurements from alternative providers, and this measurement currency cost conundrum has become a hot topic of conversation among TV ad buyers and sellers alike. 80% of the brand’s advertising budget is going to TikTok. Its initial campaign has amassed 85.6

Agency 69

Agency Ad Tech Impressions Media 69