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Digital out-of-home advertising: a quick guide

illumin

Digital out-of-home advertising is a powerful tool that lets businesses reach the right target audience with tailored messages. In a nutshell, DOOH reduces complexity, increases campaign reach, and grows brand awareness. DOOH can also help increase footfall and overall in-store traffic.

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Growth of Location Based Marketing and Its Importance

Martech Series

Its essential significance, however, is in the fact that it puts your company one step closer to generating more income and raising brand awareness at a reduced expense. Geo Targeting. In order to send users customized messages based on their location, geo-targeting marketing is utilized to locate the user.

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How to Create a Winning Local PPC Strategy for More Conversions

Single Grain

Now, more than ever, local businesses need effective strategies to reach their target audience and maximize their return on investment – like local PPC. Local PPC advertising offers businesses an unparalleled opportunity to target specific audiences, boost brand awareness and optimize conversions like never before.

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In 2023, the retail media story is bigger than just CPG brands

Digiday

The campaign targeted three contextually relevant audience segments with high conversion potential: health and wellness, cooking aficionados and small appliance purchasers. These segments were then targeted using direct mail and offsite displays. million qualified prospects, 29% above the brand’s impression goal.

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10 Best Facebook Advertising Strategies to Drive More Revenue

Single Grain

It allows the display of advertisements to promote the products and services of businesses targeted to users based on their location, demographic, and profile information. It allows you to reach your target audience, boost brand awareness, and drive conversions effectively on a single social platform.

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InMobi Wins Gold, Silver, Bronze at MMA SMARTIES MENA Awards

InMobi

InMobi won awards and made the shortlist in the following campaign categories: Wins Experimental/Innovation Technology: Put your money where your mouth is: Closeup with innovative voice recognition ad unit to promote new toothpaste range – GOLD Lead Generation: stc pay user acquisition campaign yields staggering app usage, retention and transaction (..)

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How to Choose a Digital Marketing Agency That Delivers Results

Single Grain

A premier agency will not only produce data-informed content but will also have case studies showcasing a surge in conversion rates for similar businesses: For a B2B company, they should demonstrate proficiency in using platforms like LinkedIn for targeted campaigns, ensuring your content resonates with decision-makers in your niche.

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