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How brands are using the Olympics in display ads (feat. Gillette, Intel, Toyota & more)

Ad Beat

All of which is music to the ears of advertisers looking to use the Games to boost brand awareness and sales. With that in mind, we used Adbeat’s exclusive competitive advertising intelligence data to analyze how brands like Gillette, Intel, and Toyota are leveraging the Olympics as part of their US display ad strategies.

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5 ways to use project management data to enhance operational best practices

Martech

5 strategies to harness project management data In industries beyond marketing, such as tech and manufacturing, companies have long used data to refine their operations and drive efficiency. With real-time data, you can quickly adjust strategies and ensure every move aligns with your business goals.

ROI 63
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In-Game Advertising: How to Monetize Game Sites & Apps?

Monetize More

This targeted approach not only increases the chances of the player engaging with the ad but also improves the conversion rates for advertisers. This targeted approach not only increases engagement but also improves conversion rates for advertisers. For example, a car manufacturer may choose to advertise in a racing game.

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Could happy advertisers be the key to connected TV success? by MNTN

Martech

Studies revealed that while 81% of marketers said they use CTV to raise brand awareness, two-thirds classify it as a performance marketing channel. Additionally, many brands use CTV to drive specific outcomes: over half of respondents said they use the channel specifically to generate measurable web visits, conversions and revenue.

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A Marketer’s Guide to Driving Outcomes Via QR Codes on TV

Digital Remedy

In recent years, QR code ads have been getting lots of buzz in marketing circles—with most conversations centering around using them in performance TV campaigns to drive outcomes. Customizable branded designs: You can customize your QR code to fit your brand.

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Enterprise Local SEO: How It Works and Why It’s Important

Single Grain

Plus, it can improve your overall brand awareness. By using local SEO solutions and your Google business profile, you’ll attract more leads that can become conversions when they shop in your brick-and-mortar stores. Targeting branded search provides higher commercial intent, which results in a higher conversion rate.

SEO 52
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Multi-Channel PPC Advertising Case Study: Boosting Your ROI

Single Grain

What’s more, the agency’s efforts managed to increase CBS’s conversion rate from paid search by almost 58%. Here’s what was done: Refined current ad campaigns: To tighten the unfocused areas, the contracted marketing agency restructured the campaigns, including keyword clean-up, geographic targeting and clear conversion tracking.

ROI 52