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5 ways to use project management data to enhance operational best practices

Martech

5 strategies to harness project management data In industries beyond marketing, such as tech and manufacturing, companies have long used data to refine their operations and drive efficiency. With real-time data, you can quickly adjust strategies and ensure every move aligns with your business goals.

ROI 108
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How Does Attention Affect Revenue? Real Data Findings

Single Grain

We at Single Grain Marketing understand that increasing brand awareness is a significant part of building revenue. They struggled to build brand awareness on Google, so we invested in a TOFU Meta video campaign. This led to increased brand awareness, more qualified leads, and a decreased CPL.

SEO 52
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How brands are using the Olympics in display ads (feat. Gillette, Intel, Toyota & more)

Ad Beat

All of which is music to the ears of advertisers looking to use the Games to boost brand awareness and sales. With that in mind, we used Adbeat’s exclusive competitive advertising intelligence data to analyze how brands like Gillette, Intel, and Toyota are leveraging the Olympics as part of their US display ad strategies.

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Could happy advertisers be the key to connected TV success? by MNTN

Martech

Studies revealed that while 81% of marketers said they use CTV to raise brand awareness, two-thirds classify it as a performance marketing channel. Additionally, many brands use CTV to drive specific outcomes: over half of respondents said they use the channel specifically to generate measurable web visits, conversions and revenue.

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In-Game Advertising: How to Monetize Game Sites & Apps?

Monetize More

This targeted approach not only increases the chances of the player engaging with the ad but also improves the conversion rates for advertisers. This targeted approach not only increases engagement but also improves conversion rates for advertisers. For example, a car manufacturer may choose to advertise in a racing game.

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B2B Sales Funnel: Complete Guide for Marketers

MNTN

Prospective clients enter the funnel at the awareness stage and (assuming they like your products or services) progress to the bottom of the funnel where conversion and loyalty lie. Higher Conversion Rates Most importantly, a B2B sales funnel can help your marketing team increase conversion rates.

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8 SaaS Marketing Trends You Can’t Ignore in 2020

Single Grain

ERP/Manufacturing/Supply Chain. Unbundling strategies will help to improve conversions. Aspirational selling in branding will be a must. Video helps your customers understand what they can do with your product, thereby increasing the conversion rate and reducing the churn rate. Procurement/Spending/Sourcing. Management.

Marketing 103