Martech

AUGUST 5, 2024

This live panel discussion will explore strategies to maximize content impact, increase audience engagement, drive conversions, and boost brand awareness.

Brand Awareness 114

Brand Awareness Conversion MarTech Audience 114

Ad Rants

JANUARY 11, 2023

If you're serious about content marketing, you need to have a solid editorial calendar in place. Not only will this keep your content strategy organized and on track, it can also help boost your conversion rates. Here are a few tips to create an editorial calendar that can help increase your conversion rates: Identify Your Goals.

Conversion 198

Conversion Conversion Rate SEO Brand Awareness 198

Martech

MARCH 26, 2025

Turning messy survey data into an ongoing conversation might sound impossibleunless you have a spotlight event built around it. Instead of viewing the survey data to see how it would serve their marketing, they focused on how it might serve their community. Keep the conversation logical, relevant, andabove allhuman. Processing.

ROI 106

ROI Marketing Conversion Brand Awareness 106

Digital Remedy

OCTOBER 31, 2024

In the fast-paced world of digital marketing, the lan dscape is constantly evolving, and staying ahead requires marketers to regularly reflect on their processes and approach to media. That’s why Digital Remedy has identified the 7 Deadly Sins of Digital Marketing—common pitfalls that could cost you performance and efficiency.

Marketing 105

Marketing GDPR Audience Brand Awareness 105

Martech

JANUARY 20, 2025

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What is story-driven marketing? Answer: Story-driven marketing is a strategic approach that focuses on using storytelling techniques to engage and connect with target audiences.

Marketing 106

Marketing Audience MarTech Brand Awareness 106

Martech

AUGUST 15, 2024

Marketing ROI. Here’s why: Marketing impact can be a double-edged sword. It fuels future sales and shapes brand perception, both undeniably crucial, but notoriously tricky to measure. Bank: “Engineering builds it, Marketing translates it. A strong brand commands loyalty and advocacy. Perception is everything.

ROI 117

ROI Finance Brand Awareness Conversion 117

Ad Rants

FEBRUARY 6, 2024

10 Effective Marketing Tips for Healthcare-based eCommerce Businesses in 2024 Personalized Email Campaigns: Utilize customers data to segment your email list based on demographics, past purchase behaviour, and engagement level. Incorporate dynamic content blocks and personalized recommendations to enhance engagement and drive conversions.

Healthcare 226

Healthcare eCommerce Marketing ROI 226

MNTN

MARCH 10, 2025

Thats where the conversion funnel comes in. What Is a Conversion Funnel? The conversion funnel is a model that represents the path some prospective customershopefully many of themwill take to become actual committed buyers of your brands products. Conversion funnels are also known as sales funnels.

eCommerce 52

eCommerce Conversion Conversion Rate Click Through Rate 52

Martech

DECEMBER 3, 2024

Media mix modeling (MMM) helps brands understand how marketing investments affect the bottom line. It originally focused on high-reach channels such as network television, print and radio to assess brand impact and audience reach. This is why brands must rethink their media strategies and redefine how success is measured.

Media 122

Media Impressions Audience Conversion 122

Martech

OCTOBER 29, 2024

Only 36% of respondents to a recent Plus Company-Statista survey of 350 marketing leaders revealed they were very happy with using their existing tools to measure the impact of their creative content. Traditional methods just aren’t keeping pace with modern marketing methods. How can a marketer connect a creative execution to a sale?

Audience 112

Audience Brand Awareness Marketing Conversion 112

Ad Rants

OCTOBER 28, 2022

Improve Brand Awareness. If your brand gets popularity and awareness among the general public and target audience, you will get more global and local reach. SEO improves brand awareness and enhances digital visibility. Increases Conversion Rate. Market Analysis. Final Word.

SEO 223

SEO Conversion Rate Brand Awareness Conversion 223

Martech

AUGUST 29, 2024

Identify your goals before attending the conference, such as capturing leads or increasing brand awareness. Locate your targets and strike up conversations based on the plan you created. If you want to meet a certain number of people, politely end conversations when necessary by saying, “It was really great to meet you.

ROI 120

ROI Conversion Brand Awareness MarTech 120

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Words matter.

Conversion 114

Conversion SEO Brand Awareness eCommerce 114

MNTN

MARCH 10, 2025

For a business owner like you, the basic goal of sales and marketing is simple: increase your sales, increase your revenue. In the past, you mightve thought about sales and marketing as separate functions. While sales and marketing are indeed interrelated, they do have different objectives. What Is a Marketing Funnel?

Marketing 52

Marketing Brand Awareness Conversion Impressions 52

MNTN

MARCH 11, 2025

As a marketer, you know the power of a marketing funnel. But theres a common mistake marketers make that can seriously hurt their overall strategy: only focusing on the bottom of the funnelon sales conversions. The most successful marketing strategies make use of the full funnel. What Is Full-Funnel Marketing?

Marketing 52

Marketing Conversion Conversion Rate Brand Awareness 52

Basis

JANUARY 9, 2025

To learn how automotive marketers should approach this shift and what strategies they should invest in to set themselves up for success in a privacy-first world, we spoke with Jim Zabel, Basis Technologies VP of Agency Development Auto, and a 25-year auto marketing industry veteran. JZ : A handful of solutions come to mind here.

Advertising 91

Advertising Cookies Brand Lift Conversion 91

AdvertiseMint

JANUARY 20, 2025

In today’s digital landscape, many Instagram advertising agencies realize that influencer marketing is a powerful tool for businesses looking to boost brand visibility and achieve significant returns on investment (ROI). Choosing the right influencers, setting clear objectives, and monitoring performance are pivotal steps.

ROI 52

ROI Marketing Conversion Rate Brand Awareness 52

Single Grain

AUGUST 4, 2020

Book My Free SaaS Marketing Consultation. Then you can get more conversions using customer education as your onboarding process to help people become more familiar with your product. It strengthens your brand awareness. Book My Free SaaS Marketing Consultation. But what the heck is customer education?

Conversion Rate 116

Conversion Rate Education Conversion Pop-Up 116

Martech

FEBRUARY 7, 2025

Users in-market for jobs in specific industries. Qualify leads with offline conversion imports Connect Google Ads to CRMs like Salesforce and HubSpot using GCLID tracking. Beyond brand awareness, LinkedIn is highly effective for lead generation and conversions: Lead generation ads : Capture contact information directly in the feed.

Advertising 75

Advertising Media Conversion Audience 75

Martech

OCTOBER 9, 2024

Sales says the leads aren’t good enough, marketing says sales didn’t follow up fast enough. To drive real revenue growth, sales and marketing need to work together. Marketing focuses on lead generation and brand awareness, tracking metrics like web traffic and MQLs. Sound familiar?

Conversion Rate 120

Conversion Rate Marketing Communications Conversion 120

Single Grain

DECEMBER 17, 2024

However, many businesses still rely on one-size-fits-all sales and marketing strategies that may not convert leads the way they should. This is where account-based marketing (ABM) comes in. ABM aims to build relationships with target accounts likelier to engage with your brand.

Marketing 52

Marketing ROI Conversion Rate Brand Awareness 52

Martech

JUNE 21, 2024

HubSpot’ s LinkedIn integration boosts sales efficiency with real-time data sync but presents new challenges for SMBs in marketing and consolidation. Salesforce has had a tight integration with Sales Navigator for a while, dominating the market by using LinkedIn data to target the right decision-makers. The right audience.

Marketing 128

Marketing Communications Brand Awareness Conversion 128

Martech

DECEMBER 6, 2024

The relationship between marketers and generative AI has been complicated from the start. Many marketers have approached AI-generated content with understandable skepticism, questioning its ability to capture the nuanced voice and creativity that great marketing demands. Marketing emails. Brand guidelines.

SEO 125

SEO Audience Education Machine Learning 125

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers. How important is personalization in content marketing?

Marketing 135

Marketing SEO ROI Conversion 135

Single Grain

SEPTEMBER 3, 2022

77% of marketers feel that branding should be a key part of your strategy if you want your business to grow. And as Amazon founder Jeff Bezos rightly said: “Your brand is what other people say about you when you are not in the room.”. Get My Free Brand Building Marketing Plan . What Is Brand Building?

Marketing 145

Marketing Brand Awareness Pop-Up SEO 145

Single Grain

JULY 14, 2020

There are over 15,000 SaaS companies in the market, which is projected to reach $157 billion by the end of 2020. What Is Different about SaaS Marketing? ” Traditional digital marketing for businesses often has many goals, including making a sale, earning an email address or even raising brand awareness.

Marketing 145

Marketing Conversion Rate Pop-Up Conversion 145

Martech

JUNE 28, 2024

Its high trackability in digital media has made it a preferred investment for marketers and CMOs alike, looking to drive direct and measurable impact on the top line. Brands are having a moment. Still, savvy CFOs will demand a business case for the dollars invested in driving your brand.

Brand Lift 124

Brand Lift Marketing Brand Awareness Audience 124

illumin

OCTOBER 24, 2024

Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Building Brand Awareness and Credibility In the B2B sector, trust and credibility are paramount. Meta advertising powers innovation and helps brands increase reach.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Martech

NOVEMBER 18, 2024

Project management is more than just a tool to keep your marketing campaigns on track. It’s become a treasure trove of insights that, when used effectively, can help marketing teams anticipate challenges, seize opportunities and optimize resources. Dig deeper: 5 ways to use project management data to increase marketing ROI 2.

ROI 109

ROI Audience Manufacturing Marketing 109

Martech

MAY 3, 2024

It’s a tired cliche that B2B marketing is the “boring” sibling to B2C, but that doesn’t mean it’s not true. Most of the problem is that marketing success is measured by outcomes that have nothing to do with how advertising works. Only about 5% of buyers are in the market at any given moment.

Marketing 127

Marketing Brand Awareness Conversion Advertising 127

Martech

DECEMBER 8, 2023

While ads are not currently available on Threads they are coming soon), marketers can still engage with users and enhance brand awareness by creating profiles and generating organic traffic. The use of topic tags simplifies the process for users to discover your posts and engage with your brand.

Marketing 116

Marketing Brand Awareness Conversion MarTech 116

Martech

FEBRUARY 21, 2023

B2B marketers use account-based marketing (ABM) strategies to engage the right decision makers within prospective organizations. These strategies can help marketers gain a competitive edge when they’re run with the right data. So, marketers should use the data they have to create messages that resonate.

Marketing 116

Marketing Brand Awareness Machine Learning Communications 116

Single Grain

DECEMBER 23, 2024

More sales and marketing teams are embracing account-based marketing (ABM). ABM consists of many traditional marketing tactics, such as organic and paid strategies, but is tailored more to individual accounts. Marketers can still use innovative tactics to execute an ABM strategy , such as leveraging LinkedIn.

Marketing 52

Marketing Audience A/B Testing Retargeting 52

Martech

AUGUST 4, 2022

Despite all the economic turmoil, 74% of B2B marketers expect their budgets to increase in the coming fiscal year, up from 68% last year, according to a new report. However, only 12% expect a large increase compared to 26% last year, according to digital marketing agency Wpromote’s State of B2B Digital Marketing report.

Marketing 120

Marketing Conversion Rate Brand Awareness Display Advertising 120

MNTN

DECEMBER 9, 2024

Pay-per-click (PPC) campaigns are a staple of performance marketing. Only paying for when someone interacts with your ad content is a great means of retaining control of your marketing budget and tracking spending. A reasonable CPC depends on your industry, conversion rate , and how much money you generate from each sale.

CPC 52

CPC Conversion Rate Brand Awareness Conversion 52

MNTN

MARCH 7, 2025

To make the most of your marketing dollars, you need an effective strategy based on your goals. Attracting customers at the top of the buyer funnel will require different language and tactics than when youre marketing at the bottom of the funnel. What Is Upper-Funnel Marketing? What Is Lower-Funnel Marketing?

Marketing 52

Marketing Retargeting Conversion Audience 52

illumin

OCTOBER 24, 2024

Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Building Brand Awareness and Credibility In the B2B sector, trust and credibility are paramount. Meta advertising powers innovation and helps brands increase reach.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52